The document provides tips for effective design including avoiding clashing colors which can hurt the eyes, using sans-serif fonts like Arial instead of serif fonts like Times New Roman in reverse as they are harder to read, considering the intended audience and keeping the message simple with minimal text and bullets that guide the reader, and ensuring there is time to create an effective design or outsourcing it if needed while continuing to market the business.

1. DESIGN
TIPS

2. 1. AVOID CLASHING COLORS.
 Some colors don’t play well together.
 If it hurts your eyes, it hurts your client’s eyes.
Not working! Works!

3. 2. DON’T USE THIS FONT IN
REVERSE.
 Most serif fonts (Times New Roman, etc.) are
hard to read in reverse.
 It’s better to use sans-serif (Arial, etc.).
Can you see me now? Can you see me now?
Times New Roman 18pt Arial 18pt

4. 3. WHO’S YOUR AUDIENCE?
 Most important focus?
 Is it interesting?

5. WHAT’S YOUR MESSAGE?
 Keep text and bullets simple
and to a minimum.
 Use bullets as guides to
the next point.
 Make it relevant to a problem
in the audience’s industry,
if possible.
 Use charts and graphs
to illustrate your point.

6.  Stay visible to create
top of mind awareness
(TOMA).
 Outsource. If you
don’t have time, hire a
designer to create it.
 Always market your
business, even when
you are busy.
4. DO YOU HAVE THE TIME?

7. Keeping my eye
on your designs.
lisa@deseynerseyecreations.net
Thank you for your time.