Frederik Johnsson 1 de juliol Debatdevi: Nous Consumidors, Nous Hàbits

1. Tendències, i nous consumidors Discusió sobre implicacions pel sector del vi date, year 1 Julio, 2008

2. “ I don’t go where the puck is, I go where it’s going to be” - Wayne Gretzky -

6. 7 Macro-trends Trends Blur Identity Simplicity Hyper Concern for the future Meaning Consumer power

7. Concern for the future Macrotrends Sustainability Security Back to basics Transparency Honesty Efficiency Wellbeing Health

8. Hyper Macrotrends FastFrequentFun Massclusivity Efficiency Always connected Pop-up Low cost Instant knowledge Multitasking

9. Meaning Macrotrends Experiences Content Context Resolutions Peace-of-mind Spirituality Wellbeing Quality time

10. Consumer power Macrotrends Control Knowledge Transparency Freedom Participation Information Power of choice Mistrust

11. Blur Macrotrends Hybrids Real vs virtual Multiple identities Small beliefs Relativism Without dogmas Parallel universes Contradictions

12. Identity Macrotrends Self expression Leave your mark Personalization Creativity Co-creation Teamdividualism Belongship Status

13. Simplicity Macrotrends Essentiality Basic Ease-of-use Relevance Convenient Calm technology

17. Som-hi!

18. les ulleres Posa't del consumidor