DEB Teater is a mobile application and website that aims to address the student debt crisis. It provides a cash back rewards system for consumers and integrates with evolving media platforms. The target market is the over 37 million Americans with student loans, between the ages of 30 and under to 60+, who have median incomes of $22,500 to $45,000. DEB Teater allows users to link their student loan accounts, track their loans, get financial education, and earn cash back rewards from local retailers on purchases. The goals are to incentivize responsible debt repayment and spending habits through gamification while also benefiting merchants and DEB Teater itself through the revenue model. Risks will be mitigated by starting

1. DEB TEATER
Addressing America’s Student Debt Crisis

2. Table of Contents
 Problem?
 Solution!
 Target Market & Opportunity
 Who is DEB Teater?
 What does DEB do?
 Educational Features
 Mobile Application
 Digital Media Integration
 Benefits & Incentives
 Risk Mitigation & Exit Strategy

3. Problem?
Student loans
1st quarter 2012
30 &under 14 million
30-39 10.6 million
40-49 5.7 million
50-59 4.6 million
60+ 2.2 million
Total 37.1 million
Total Cash $902 billion - $1 trillion
Outstanding federal student loan $864 billion
Federal Reserve Bank of NYConsumer Finance Protection Bureau

4. Solution!
DEB
Teater
Mobile Application & Website
 Provides cash back rewards system
 Integrates with evolving media platforms
 Utilizes GPS technology
 Establishes a community forum
 Demonstrates financial concepts (TVM)
 Encourages financial responsibility

5. Target Market & Opportunity
 Target Market?
 Median Incomes:
 High School Graduates $22,500
 College Graduates $45,000
 Market Driven Opportunity?
 Disposable Income  Retailer’s Target

6. Link your Loan Account to
Deb Teater and Download
the App
Invite friends to share
your account and
download the mobile
application
Use Deb Teater to track your
student loans, get educated and
watch your responsibility pay off
Live your life…
Who is Deb?
1
2
3
4

7. What does DEB do?
Cornell University, May
2012
Portland, Oregon
760
Participating DEB Teater
merchant!
5%
DEB Teater
$38
$36.10
5%

8. Educational Features
Deb Chart Save
Remaining Months:
Interest Rate:
DEB Teater Reward:
Calculate!
Deb Teater saved you…
over the lifetime of your
loan!
103
6.75
%
$36.10
$64.33
• Simple and clean design
• Simplifying an abstract financial
concept to young college students
• Demonstrating the significant impact of
responsible debt servicing

9. Mobile Application
DEBT?
DEB
Teater

10. Digital Media Integration
GPS Push Deals QR

11. Benefits & Incentives
Consumer
 Convenient offers from
local retailers via GPS
 Forum to educate
members on student
loan debt
 Way to spend
“responsibly”
Merchant
 Social exposure
 Email campaigns
 More with Mobile
 Customized rewards
 Increased consumer data
 Revenue management
tool
 Access to desirable, highly
targeted segment with
discretionary incomes
 Advertising via social
media integration
DEB Teater
 Recognition as a
socially responsible
company
 Competitive
advantage over credit
card benefits
 Sustainable revenue
model driven by 5%
cash back bonus prior
to paying down the
loan principal

12. Risk Mitigation & Exit Strategy
 Risk Mitigation
 Start with college campuses
 Bookstores = highly competitive market
 Test Deb Teater integration effects on year over
year sales
 Exit Strategy?
 Next Steps?

13. Questions?
Thank you!