2. 1
The Big Idea in 79 Words
page
The only digital marketplace that is built for
dealers to discover, connect, and improve
their retail operation.
DealerHQ lives by a collaborative and focused mindset: we look at the
macro trends of the automotive industry and look to create alignment
between dealers and vendors. DealerHQ strives to connect automotive
retailers to their vendors in order to sell and service more vehicles profitably,
enabling DealerHQ to be the de facto place for dealers to find solutions to
improve their operations.
5. Value Proposition
Vendor ChallengesDealer Challenges
• Number of Vendors
• Lack of Time to Research
• Team Turnover & Data Risk
• Vendor or Partner?
THE ONLY
DIGITAL MARKETPLACE
THAT IS BUILT FOR DEALERS
TO DISCOVER, CONNECT AND
IMPROVE THEIR OPERATION
• Efficient Distribution
• Dealer Engagement
• Showcasing Success
• Dealer Cancellations
page 4
8. 5
Dealer Solutions
page 7
DealerHQ HUB
• One-to-Many Connection vs Multiple
One-to-One Connections
• Productized Systems Integrator
• Visual interface of how systems are
connected
A hub for vendor integrations. Ability
to plug and play any vendor into your
network.
DealerHQ Marketplace
• Search based on store profile
• Control your vendor selection process
• Save time
• Save money
Based on your specific operational
needs, search for any solution from
one location.
DealerHQ Interface
• Dealer-based Designed Interface
• Robust, Secure Single-Sign-On
• Organized Application Integrations
• Bring Your Own Device Access
Management
• Active Directory Compatibility
• KPI’s and Shortcuts
The remote control for your dealership. Full
identity and application control for the
dealership.
10. 5
Vendor Solutions
DealerHQ Listing Add-ons
• Full Company and Product Listing
• Customized Video
• Appointment Booking
• Hot Lead or Full Sale
• Fit within existing reseller agreement
• Paid Placement Feature
• Email Campaigns
• Featured Pitch
• Pay per Click
Full Listing, everything a dealer
needs to make a decision and
everything a vendor needs to make a
sale.
Additional one-off services
page 9
DealerHQ HUB
• Application to Application Integration
• API Builder
• Software Development Kit to enhance
existing vendors or to produce new
vendors
• Incredible efficiency in being able to
integrate once vs multiple
integrations
A hub for API integrations organized
to match the dealership ecosystem
15. Step 1
Market Analysis
Step 2
Marketplace Prototype
Step 3
Beta Launch (200
vendors 100 dealers)
Step 4
Series A
We are here
We have analyzed the market and have the insight into how dealer and vendors
work today, we have the vote of confidence on both sides that the DealerHQ
solution is needed. By launching in beta and iterating fast, we will:
Use of Funds
page 14
16. Your Company Name Presentation
Ready to go!
• $4MM pre-money valuation
• Pre-Revenue prospects are lined up
• Meetings scheduled large dealer groups and vendors
• Use of funds focused on Dealer Interface and Marketplace
Raised
$300,000
Goal
$$1,145,000
$
Funding Needs
◉
page 13page 15
19. Marketing Programs
Content development around
dealership improvement. Shared and
original content based on marketplace
partnerships.
Marketing Strategy
IP Acquisition
Educational Market
Events
Bundles
Partnerships
State Associations and the National
Automobile Dealers Association are
always looking for value add funding.
Driving Sales is looking to enhance their
Vendor Ratings Platform.
As a direct offering to the dealer we will
add an Identity Management Solution to
help the dealer manage apps and access
and provide the marketplace to make
recommendations.
Industry trade shows and Dealer 20
Group speaking engagements on aligning
vendors to dealer strategy.
Approach Northwood University and
NADA Dealer Academy for speaking and
content opportunities.
Acquire traffic through paid search and
ad buys
page a1
20. Identity Management is complex and full of risk - rather than building our own solution we scoured the technology world for the best solution and
found Okta. Our Okta partnership allows us to focus on the dealer interface and system integrations with vendor partners while bringing world
class identity management to our solution. https://www.okta.com/ and https://www.okta.com/resources/idaas-leader-gartner-magic-quadrant/
Network
page a2
Okta & DealerHQ
21. DealerHQ DrivingSales Dealers
United
Reynold &
Reynolds
Certified
Interface
dealer.com
Certified
Provider
Program
CDK Global
Approved
Interface
Gillrie Institute Strategic Source
Neutral Vendor
Listing
Yes Yes No No No No No No
Dealer Centric Single
Sign On
Yes No No No No No No No
Vendor Integrations Yes No No No No No No No
Vendor Transparency Yes Yes No No Yes No No No
◉ Marketplace(ish)
◉ Certification/System-based
◉ Cost Consultants
Competitive Landscape
page a3
22. a4
DealerHQ Road Map Milestones
page
1. Application access and security layer
• Solve the “too many usernames/passwords” problem
• Solve the “low app knowledge/engagement” problem
• Create auto specific, easy to use, beautifully designed “launchpad”
• Military grade security (HTTPS / HMAC-SHA1)
• Report app engagement stats to Dealer
• Strengthen Dealer to Vendor pathway
2. Data reporting and data access layer
• Enable data hover and deep-linking capability
• Enable embedded Vendor reporting functionality
• Report app engagement stats to Vendor
• Allow OAuth type authentication pathway for Vendors
• Strengthen Vendor to Dealer pathway
23. a5
DealerHQ Road Map Milestones
page
3. Notification and payments layer
• Enable Dealer-to-Vendor notifications/messaging
• Enable Vendor-to-Dealer notifications/messaging
• Allow billing invoicing, approval and payment gateway
4. Digital distribution layer
• Personalize vendor recommendations to the individual dealer
• Provide application benchmarks and insights to Dealers/Vendors
• Enable vendors to build, distribute and sell via Marketplace
• Enable dealers to shop, try and buy via Marketplace
• Think “iTunes for Apps”
• Dealers submit Request-for-Proposal (RFP) to Vendors.
• Think “Lending Tree” for Vendors”
