The Smartdriver technology is an advanced on-board diagnostic system that connects automobile dealers to customers 24/7, allowing for real-time analysis and personalized marketing based on individual vehicle data. It offers a range of benefits including increased customer retention, proactive diagnostic services, and enhanced service revenue for dealerships, while providing car owners with diagnostic alerts and predictive vehicle health warnings. Developed with military and government grants, Smartdriver is positioned as a revolutionary tool in the automotive industry, enhancing the relationship between dealers and vehicle owners.

1. SmartDriver Technology
Presentation March 2011

2. Is first oil change
Will they for free enough?
come back?
Will they open
our mail?

3. SmartDriver and You…
• A leading edge technology that literally tethers the
dealer to the customer 24/7
• SmartDriver will give you a distinct marketing
advantage over your competition, because this
technology simply has not been available to
automobile dealers until now.
• As a retention tool, Smartdriver puts you the dealer,
in the drivers seat and ‘in control’ of your customer
like never before.

4. SmartDriver and You…
• A state of the art cutting edge technology that
literally tethers the dealer to the customer 24/7
• A SmartDriver dealer has access to the on board
diagnostic (OBD) data as as it happens in ‘real-
time’ regardless of where your customer is located.
• A SmartDriver dealer can reach out and touch their
customer with timely relevant specials based on
‘real-time’ miles and customer needs.
• A SmartDriver dealer knows when their customer
as an alert or a warning light the minute it happens,
allowing them to market their customer based on
the customers individual needs in a timely manner.

5. What is SmartDriver?
• An On-Board vehicle diagnostics technology that
analyzes and communicates OBD, GPS and
Accelerometer data to a centralized database
• SmartDriver uses a patented data stream mining
algorithm to perform real time data analysis
• Real time data is streamed via an integrated
cellular modem to a server where the data can be
viewed by the dealership and the end user
(dealership customer)
– On chip data analysis keeps data network bandwidth and
cost to a minimum

6. What is SmartDriver?
• SmartDriver was developed through grants from the
US Military and Government
• Fleet companies are using SmartDriver to manage
their fleets and driver behavior/activity
• SmartDriver has two sides to its award winning*
technology
– Dealership web portal, functionality and reporting
– Customer web portal, functionality and reporting
Now Available to Progressive Automotive Dealers
*Frost & Sullivan Enabling Technology Award Winner 2010

7. What data does SmartDriver provide?
• Complete Engine Control Module (ECM)
data set
• Real time diagnostics and predictive vehicle
health alerts
• Emissions monitoring
• GPS based location
• Accelerometer High-G events
All the Service & Maintenance Data At Your Finger Tips!

8. SmartDriver Dealership Benefits
• Personalize service offering based on actual vehicle data,
not guesswork
– Real time mileage
– Real time vehicle alerts/warnings
• Your customers are literally “tethered” to the dealership,
ensuring buyers become long term clients
• Just in time marketing…the exact service at exactly the right
time…never annoying service reminders or ineffective direct
mail programs
• Proactive diagnostic services, you are calling the customer
with diagnostic information as soon as it happens

9. SmartDriver Dealership Benefits
• Increased service revenue
– More service ups
– Additional parts and labor sales per repair order
• Increased Customer Retention and Owner Loyalty
– Be the first to help when your customer in case of an accident
– Proactive vehicle diagnostic program
– Additional car sales from loyal customers
• Savings
– Service reminders, direct mail programs, flyer, newspaper adds that
only generate 2% to 3% returns

10. SmartDriver Dealership Dashboard

11. SmartDriver Car Owner Benefits
• Power to the People! Owners now have access to the
information to make informed service decisions
– Takes the guess work out of vehicle maintenance
• Predictive vehicle health warnings helps you make repairs before they
become costly
• Service and recall notices from the dealer
• Owners can now budget and plan for service
• Fuel savings calculator
– Optimize fuel economy via good driving habits
• Teenage driver alerts
– Monitor driving behavior
– Monitor teen location with Geo Fencing
• GPS enabled vehicle theft recovery
• Real time accident alerts via on board accelerometer

12. SmartDriver Features
• Car Owner
– Diagnostic Alerts
– Predictive Vehicle Health Warnings
– Health Monitoring Reports
– Emissions Monitoring
– Recall Notices
– Maintenance Reminders
– Fuel Savings Calculator
– Low Battery Alerts
– GPS for Parental Controls
– GPS for Theft Protection
• Dealer
– Real-time diagnostics – Proactively approach clients
– Maintenance Reminders – Based on actual mileage
– Targeted Marketing
– High-G Event Reporting – roadside assistance

13. SmartDriver Dealership Customer Dashboard

14. ROI Calculator
Increased Repair Order Count
*% *Average Additional Additional Monthly
Improvement $ / R. O. Parts and Labor Sales Parts and Labor Gross Yearly
15% $250 $35,063 $19,284 $231,413
Increased Repair Order Sales
*Increased *Parts / *Average Additional Additional Additional Monthly
Labor Hours Labor Ratio Effective Labor Rate Labor Sales Parts Sales Parts and Labor Gross Yearly
0.25 0.8 $85 $19,869 $15,895 $19,670 $236,041
Total Additional Gross Profit $467,453
Service and Parts Marketing Savings Monthly Yearly
ory and or Dealer Direct Mail Programs $600 $7,200
vice Reminder Programs $1,000 $12,000
Flyer and or Community Papers $100 $1,200
wspapers and Magazines $100 $1,200
Total Savings $21,600
*Double click the yellow square to see your profit grow!

15. SmartDriver In Review
• Award winning technology gives the dealer and
owner access to the all the vehicle data
• Connect with customers in real time
• Customer retention on steroids – the dealer is
literally tethered to every car you sell
• 100% Customer privacy protected

16. Questions?

17. Backup

18. SmartDriver Technical Feature Details
• Vehicle Details
– Odometer/Distance driven
– Ignition status
• Fuel Efficiency
– Current average fuel economy
– Fuel economy history, trend analysis, and significant change detection
– Total fuel consumed during defined period
– Fuel Savings Calculator:
• Quantify effects of speeding, acceleration and idling on fuel economy with predictive modeling
• Quantify effects of fuel sub-system parameters on fuel economy by predictive modeling
– Identify fuel rich and lean vehicles
– Benchmark fuel systems for depreciation analysis and maintenance
– Policy-based fuel efficiency monitoring and alert generation
– Fuel tank level analytics for detecting fuel tank fill-ups and fuel-thefts
• Health Monitoring using Predictive Data Mining
– Vehicle Health scoring and reporting
– Fault-codes provide diagnostic information with high confidence
– Warnings generated by proprietary library of advanced health tests running onboard
– Detecting vehicle problems affecting fuel economy
– Battery health
– Engine misfire detection
– ABS lamp status
– Coolant temperature monitoring

19. SmartDriver Technical Feature Details
• Maintenance Information
– Recall alerts
– Cost of maintenance per miles analysis
– Cost-saving tools for optimizing maintenance
• Driver Behavior Analysis
– Driver performance scoring based on accelerometer, OBD, GPS and contextual data
– Company policy-based alerts based on driver behavior
– Percent of time spent idling
– Total drive time
– Distance traveled by each driver
– PTO usage reporting
– Seat-belt usage
– Hours of service (USTRC compliant)
– High acceleration event detection:
• Sharp turn monitoring
• High speed tailgating detection
– Speed limit violation detection
• Emissions Analysis
– Smog/Emission check
– MIL Light status
– Check emissions sub-system:
• Active emissions codes
• A?C system refrigerant
• Heated catalyst
• EGR system
• Evaporative System
• Fuel System
• Oxygen sensor heater
• Secondary air system
• Emissions status
– EPA Smartway greenhouse emissions scoring
– Nox, CO2, CO, HC monitoring