Data-Driven Marketing Roadshow Nanigans - March 27, 2014

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Presentation by Nanigans Director of Sales EMEA Luke Jonas. Data-Driven Marketing Road Show at DCU The Helix, Dublin, March 27 2014

Marketing

Ad Unit Case Study:
Over 1% CTR
14% Higher ROI
46% Lower Costs

...maybe so, but
my audience
doesn’t use
Facebook

“Ad-engine uses automation to
distinguish between ads that have
good value down stream, and ads
that are likely throwing money away.
Good ads survive, and bad ads are
killed. We iterate some new ads and
repeat. ”

1gender
8interests
5products
4regions
160segments

Insert something regarding creative
refreshes

Creative Refresh 1 Creative Refresh 2
Clickthrough
Rate

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