CMB Automotive was hired to help improve the brand profile of DCE Inc., a manufacturer of electrical systems for motorsports, in the US market. CMB developed a marketing campaign called "The Winning Formula" centered around the largest motorsports trade show in the US, PRI. At PRI, CMB helped DCE launch new products, arranged meetings with important prospects, and generated many qualified leads. As a result, DCE reported that PRI 2015 was their most successful show ever with increased brand awareness and new client opportunities in the US market.
Collaboration Makes the Extraordinary Possible for Bentley and Mobil1bentleymotors
How do you organise a one-of-a-kind customer event in one of the most inaccessible, wildest parts of the world? Finding the answer was a key test for Bentley and Mobil1 as they pushed the limits of their strategic partnership in the first of a series of adventure drives called Extraordinary World. Discover more: http://bit.ly/2oaifTl
Mercedes-Benz IMC Marketing Campaign by Miles MinnaarMilesMinnaar
An IMC Marketing Campaign I created for my introduction to advertising class I took in 2020. Special thanks to Barry Smith, my professor, for teaching me.
Collaboration Makes the Extraordinary Possible for Bentley and Mobil1bentleymotors
How do you organise a one-of-a-kind customer event in one of the most inaccessible, wildest parts of the world? Finding the answer was a key test for Bentley and Mobil1 as they pushed the limits of their strategic partnership in the first of a series of adventure drives called Extraordinary World. Discover more: http://bit.ly/2oaifTl
Mercedes-Benz IMC Marketing Campaign by Miles MinnaarMilesMinnaar
An IMC Marketing Campaign I created for my introduction to advertising class I took in 2020. Special thanks to Barry Smith, my professor, for teaching me.
International marketing and communications agency specializing in Automotive, Motorsport and High Performance Technologies, based in Silverstone, UK and Detroit, US
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Dear students get fully solved ISBM EMBA & other solved assignments
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Digital Dealer 18 Presentation by Todd Smith and David KainKainAutomotive
Todd Smith of ActivEngage and David Kain of Kain Automotive present 10 Awesome Tips to Improve your Digital Performance. Check out "The Wizard and the Silver Fox Deliver Digital Magic"
At Insurance Telematics Canada 2014 (May 28-29), leading insurers and TSPs will discuss the huge potential that the usage based insurance market is showing in Canada. Expert speakers confirmed - FSCO, Desjardins, RSA Group, The Cooperators, CAA and Zurich. Independently-researched sessions include regulatory considerations, business models, analysing Canadian data and UBI for brokers. View the agenda here
GiveSurance Investor Introduction - used for angel round funding and strategic partnerships in the founding of this new model for insurance marketing. Givesurance is a unique cause-marketing model in the insurance brokerage space.
International marketing and communications agency specializing in Automotive, Motorsport and High Performance Technologies, based in Silverstone, UK and Detroit, US
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Dear students get fully solved ISBM EMBA & other solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
Digital Dealer 18 Presentation by Todd Smith and David KainKainAutomotive
Todd Smith of ActivEngage and David Kain of Kain Automotive present 10 Awesome Tips to Improve your Digital Performance. Check out "The Wizard and the Silver Fox Deliver Digital Magic"
At Insurance Telematics Canada 2014 (May 28-29), leading insurers and TSPs will discuss the huge potential that the usage based insurance market is showing in Canada. Expert speakers confirmed - FSCO, Desjardins, RSA Group, The Cooperators, CAA and Zurich. Independently-researched sessions include regulatory considerations, business models, analysing Canadian data and UBI for brokers. View the agenda here
GiveSurance Investor Introduction - used for angel round funding and strategic partnerships in the founding of this new model for insurance marketing. Givesurance is a unique cause-marketing model in the insurance brokerage space.
Improve your workplace or retail environment with our digital wallpaper!
Digitally printed to 280gsm Airtex Grey Backed Wall Covering on our new EFI VUTEk GS3250lx LED UV Cold Cure 3.2M flatbed printer
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We believe that big ideas need bigger solutions. Applying the principles of quality at every stage of the process, we provide our clients with a comprehensive range of print services that fulfill the requirements of the most creative and demanding projects.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
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6. Online Maintenance Support
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
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Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Delivering a winning formula
in US motorsport
Background
DCE Inc. is a leading manufacturer of
custom‑built electrical systems to the
motorsport industry. Manufactured in Essex, UK
and Mooresville, USA, their key products include
wiring looms, control panels, Electric Power
Assisted Steering (EPAS) systems and ECUs.
Their products are used by championship
winning teams in many motorsport series,
including Formula 1, NASCAR, Indy Car, NHRA,
Le Mans Endurance Series, World Rally,
Superbikes and F1 Powerboats.
pantone cmyk
3. Objectives
CMB was hired to improve DCE’s brand profile
in the US market place, drive engagement with
customers and ‘open doors’ with specific hot
target prospects.
Insight
The US motorsport market is vast, worth over
$13.5* Bn and stretching more than 2,000 miles
from coast to coast. With many different race
series and full schedules, key decision makers are
‘off site’ for significant periods of time. During this
period, there is only one thing on their minds…
WINNING.
There is a short off-season from October to
December where teams take stock and gear up
for the coming year. This off-season culminates
annually in the largest motorsport trade show in
the World - The Performance Race Industry Show.
Everyone in professional US motorsports visits PRI.
EVERYONE.
The target market was team principals and chief
engineers from various racing teams and series.
With previous experience of targeting engineers,
we knew whatever we did had to speak to them
directly and to the point, no fluff.
The US market likes buying American made
products. Although the UK is held in high regard
for technological innovations, Americans still put
preference on US products.
In addition, DCE had developed two new EPAS
products and wanted to launch these into the
US market. They asked if we could build this into
the strategy.
Challenges
Although established in Mooresville since 2012,
DCE Inc. struggled to gain significant brand
recognition in the US motorsport market.
Despite winning contracts with high profile teams,
in most major US motorsport series, restrictive
trading conditions, NDAs and a sensitive commercial
environment, DCE recognised they needed help
to extend their brand presence in the US.
DCE had a one-size-fits-all approach with marketing,
with no major distinction in between US and
European market places. This lead to confused
messaging, leaving their US market unclear to how
they were relevant.
RAISE BRAND AWARENESS
ENGAGE CUSTOMERS
CREATE NEW LEADS
T: +44 (0) 1327 856102 | www.cmbautomotive.com
* Source: The Motorsport Industry Association
“Right from our first meeting, it was clear CMB understood
the US motorsport market. This, along with their
US presence, gave me the confidence they would be able
to support our needs better than any other agency.”
David Cunliffe, CEO - DCE Inc.
4. What we did...
After analysis of the key benefits of DCE’s
products and expertise, we aligned them to best
appeal to their target market and developed
a ‘formula’ designed to appeal directly to the key
needs and drivers of the team principals.
Called ‘The Winning Formula’, it became the
basis of our campaign. It was used in marketing
communications as a recognisable ‘strap line’ to
build recognition and interest.
Brand messaging and marketing
communications included:
n Custom website landing page (with all
campaign click-throughs directed to it)
n Copywriting
n Personalised direct mail
n Email marketing, optimised for mobile phones
n Highly personalised individual printed invites
n Social media strategy
n Press releases
n Show support including personal introductions
with ‘hot target prospects’
Performance Racing Industry Show (PRI)
The PRI show became a tactical ‘tool’ and
became the focus to build our campaign around.
It would allow us to have an excellent platform
to reach out to customers and build a real
opportunity to meet them face to face. To us,
Marketing Gold Dust!
If you build it,
they will come...
DCE had previously participated in the PRI show
for 10 consecutive years. They had never fully
promoted their presence at the show and relied
on a ‘if you build it, they will come’ approach.
Clearly this wouldn’t be enough to raise
brand awareness and attract their hottest
‘VIP’ prospects.
The right message for the
right audience
Knowing that personalised communications
deliver greater response rates, we took the
decision to segment our data base of customers,
prospects and our ‘VIP’ list..
All marketing collateral was personalised to the
individual recipient, (with name, team details
and even race series they participated in)
including email communications and printed
direct mail pieces, achieved through variable
data printing technology.
P(erformance)xWIN= R(eliability)+Ctrl
CMB Automotive Marketing | T: +44 (0) 1327 856102 | www.cmbautomotive.com
5. “My cell phone has exploded!”
(and our apology to Erica...)
DCE’s US admin clerk, Erica, manages their social media channels. Her cell
phone is set up to alert her with a ‘bleep’ on notifications from social
channels. After implementing our social media strategy, Erika expressed
concern that her phone had ‘exploded’ caused by the increase in social
media activity. Sorry Erica!
Made in the USA
Armed with the insight of US buying preferences
(for US made products) we emphasised DCE’s US
connection and ensured all communications came
from their Mooresville base, using US contact
details, website URLs and telephone numbers.
Direct mail was printed and posted in the US.
Product Launch
We used PRI as a platform to launch DCE’s 2 new
EPAS products in to the US market. This gave
us the additional opportunity to generate more
media buzz and formed the basis of a direct mail
promotion.
CMB Automotive Marketing | T: +44 (0) 1327 856102 | www.cmbautomotive.com
6. Results
Having attended the PRI show in person
and visiting DCE throughout the show days
we could see for ourselves how busy their
booth was.
DCE management reported that PRI 2015 had
been the busiest and most successful show
they’d ever attended, including AutoSport
International (UK) and PMW (Germany).
In addition, DCE have say they feel that
awareness of their brand in the US has
increased significantly, particularly with the
key targets on their database and their VIP hot
prospects. They have had conversations with
several of these companies and are well along
the path to winning new clients and contracts.
“CMB challenged our existing marketing ideas and gave us confidence
to engage with new strategies. The campaign they produced dramatically
improved our brand profile with key targets in the US motorsport market.
They were the defining factor in our most successful trade show to date,
delivering invaluable leads and introductions to new clients.”
David Cunliffe, CEO DCE Inc.
What we say...
“The overall success of the campaign was great
to see first hand. It’s always satisfying to know
we’ve done our job well and that a client has
really benefited from our work. I’m confident the
work we’ve done has set DCE up to get a bigger
slice of the US motorsport pie.
Subsequently being hired to be DCE’s marketing
agency for their UK and European operations,
well that’s just the cherry on top!”
Chris Bowers, CEO CMB Automotive Marketing
2 high-profile prospects from
DCE’s VIP list introduced during
the show
+ 2 Additional VIP visits planned
Significant increase of footfall
at booth from previous years
40+ Qualified leads from show
32% Open rate on email marketing
Improved brand awareness
in US motorsport market
CMB Automotive Marketing | T: +44 (0) 1327 856102 | www.cmbautomotive.com