Setting the Scene: understanding why data driven journalism is important for newsrooms that want to leapfrog the coming disruption of media revenue models in Africa. Presentation includes live demo links for rolemodel sites.
The consumption patterns and the underlying revenue models for media are evolving. \n\nThe Atlantic magazine article that we’ve provided a link for, featuring Google chief economist Hal Varian, spells out our analysis of some of these changes.\nWhy is this important to South Africa? \n\nBecause Africa is not immune.\n\nThere has been a lag, because of the disconnect between the north / south economy, but we are starting to see the early signs of similar paradigm shifts in South Africa, Kenya, and even Nigeria.Google doesn't have solutions, but is keen to partner with the media to help innovate and experiment.\n
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The consumption patterns and the underlying revenue models for media are evolving. \n\nThe Atlantic magazine article that we’ve provided a link for, featuring Google chief economist Hal Varian, spells out our analysis of some of these changes.\nWhy is this important to South Africa? \n\nBecause Africa is not immune.\n\nThere has been a lag, because of the disconnect between the north / south economy, but we are starting to see the early signs of similar paradigm shifts in South Africa, Kenya, and even Nigeria.Google doesn't have solutions, but is keen to partner with the media to help innovate and experiment.\n