In a DevOps environment, the DBA role is impacted and shifting. DBAs are now working on cross-functional teams that are responsible for the full software development lifecycle. They focus on areas like database provisioning for development, automating deployments, implementing monitoring and performance checks. This allows for faster code deployments and issue identification. The DBA role requires more technical skills like programming languages and automation tools to be successful in these DevOps teams and processes. Case studies show how DBAs have helped customers by automating deployments, implementing health checks and analytics to improve code quality and performance.