SlideShare a Scribd company logo
1 of 54
Download to read offline
DAY 1
ADVICE FOR NEW PLANNERS
FROM OLD PLANNERS
EMBRACE IGNORANCE!
Yes to everything
DEFINE THE PROBLEM
our secret power - questions
READ READ READ
BUILD YOUR INTERESTING LIBRARY
OUT OF OFFICE
BEING PART OF THE AGENCY
PRESENTING
YOU GOT THIS!
PRACTICE THE CRAFT
Митя Воскресенский
Day 1 - Advice for new planners from old planner

More Related Content

What's hot

60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
 
The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purpose
Ogilvy
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
mails2yamini
 

What's hot (20)

60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
 
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
 
How to measure Digital
How to measure DigitalHow to measure Digital
How to measure Digital
 
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILMartin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
 
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insightsStrategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
 
nobody knows how it works but... 2016 update
nobody knows how it works but... 2016 updatenobody knows how it works but... 2016 update
nobody knows how it works but... 2016 update
 
Tbwa speech
Tbwa speechTbwa speech
Tbwa speech
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy Toolbox
 
Bbdo big idea_today
Bbdo big idea_todayBbdo big idea_today
Bbdo big idea_today
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for Clients
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
 
What is a great digital creative brief
What is a great digital creative briefWhat is a great digital creative brief
What is a great digital creative brief
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
The big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purposeThe big ideaL: Ogilvy's framework for giving brands a purpose
The big ideaL: Ogilvy's framework for giving brands a purpose
 
Writing Effective Creative Briefs
Writing Effective Creative BriefsWriting Effective Creative Briefs
Writing Effective Creative Briefs
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
The Ogilvy & Mather guide to effectiveness
The Ogilvy & Mather guide to effectiveness The Ogilvy & Mather guide to effectiveness
The Ogilvy & Mather guide to effectiveness
 

Recently uploaded

What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
AnaBeatriz125525
 

Recently uploaded (20)

8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Revolutionizing Industries: The Power of Carbon Components
Revolutionizing Industries: The Power of Carbon ComponentsRevolutionizing Industries: The Power of Carbon Components
Revolutionizing Industries: The Power of Carbon Components
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Unveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the TwinsUnveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the Twins
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 

Day 1 - Advice for new planners from old planner