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The document discusses Ray Kroc and McDonald's. It defines entrepreneurs as individuals who own and operate businesses and assume risks to identify and meet needs. Successful entrepreneurs are creative, determined, and goal-oriented. The document also covers advantages and disadvantages of entrepreneurship, types of businesses entrepreneurs can start, and uses McDonald's as an example in a SWOT analysis exercise.
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A company will typically take the following steps to bring a product to market:
1. Conduct a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats.
2. Evaluate demand for the product by determining if enough consumers will buy it at a profitable price.
3. Obtain funding through start-up money and operating capital to cover costs.
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Unit 1 Day 2
The document outlines an assignment for students to work in groups to analyze a consumer product and its main competitor. Each group will create a PowerPoint presentation covering: the company that produces their chosen product; details about the product like price and where it's sold; the product's advertising and promotion strategies; its target market; how it positions and differentiates itself; how it's manufactured; and a summary of key learnings. The presentations will be delivered in the next class to help students further explore the nature of business.
Unit 1 Day 1
1. The document discusses a classroom lesson on what business is through a simulation activity where students produce ingredients to make "Cheeseburger Cookies" using fake currency.
2. Key elements of business discussed include the types of businesses (profit/non-profit), what they produce (goods/services), and what motivates them (fulfilling needs and wants, competition, profit).
3. The simulation showed how competition is important as it creates choices for consumers and incentives for businesses to innovate. Students then analyze a consumer product they use for future presentations.
Unit 1 Day 1
1. The document discusses a class activity where students are assigned ingredients to "produce" for a simulated business making cheeseburger cookies. They must work together to decide how to sell their ingredient and get the other supplies needed.
2. The teacher reviews key business concepts like the types of businesses, what they produce, and what motivates them.
3. Students then present projects on consumer products, analyzing elements like the company, marketing, manufacturing, and competitive environment. The assignment helps explore what business is through real examples.
Day 5
Today's class agenda includes:
1) Finishing a video on Nike and taking a quiz
2) Discussing class business ideas
3) Going to the computer lab to work on an assignment involving analyzing stocks based on domestic operations, products, international expansion, marketing, and social responsibility.
The homework assignment involves creating a collage and SWOT analysis for a recommended stock pick. Next class will involve presenting stock analyses and recommendations.
Day 4
This document provides an overview of a class discussion on international trade. It introduces key concepts like imports, exports, and trade balances. It then discusses China's large trade surplus with the US and America's import of electronics from China. The document also covers exchange rates and how they affect prices for international businesses. Finally, it assigns homework on international trade topics and outlines plans to discuss Nike's business challenges and watch a related video.
Day 2
The document discusses a homework assignment for analyzing challenges and opportunities facing McDonald's. Students are instructed to:
1) Form groups and read assigned articles about McDonald's challenges.
2) Discuss the articles and rank the top 5 challenges currently facing McDonald's.
3) Create a 3-6 slide PowerPoint presentation on one of the challenges, including a SWOT analysis and how other companies address similar issues.
4) Complete the presentation for homework in the computer lab.
Day 3
The document discusses various topics related to international trade and business operations. It begins by asking students to read a handout about McDonald's community commitments. It then covers challenges and opportunities faced by international companies, examples of government policies that encourage international trade, and formal and informal barriers to trade. Examples of how companies like Walmart, Coca-Cola, and Nike address various challenges in different markets are provided. The document concludes by discussing currencies and other considerations for doing business internationally.
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The document discusses Ray Kroc and McDonald's. It defines entrepreneurs as individuals who own and operate businesses and assume risks to identify and meet needs. Successful entrepreneurs are creative, determined, and goal-oriented. The document also covers advantages and disadvantages of entrepreneurship, types of businesses entrepreneurs can start, and uses McDonald's as an example in a SWOT analysis exercise.
Day 5
Today's class agenda includes:
1) Finishing a video on Nike and taking a quiz
2) Discussing class business ideas
3) Going to the computer lab to work on an assignment involving analyzing stocks based on domestic operations, products, international expansion, marketing, and social responsibility.
The homework assignment involves creating a collage and SWOT analysis for a recommended stock pick. Next class will involve presenting stock analyses and choosing an item for the class business.
Day 4
This document provides an overview of a class discussion on international trade. It introduces key concepts like imports, exports, and trade balances. It then discusses China's large trade surplus with the US and top imported products. The rest of the document outlines the class agenda, including watching a video on Walmart's supply chain model, discussing challenges for Nike, reading an article on Nike, and homework on international trade topics.
Day 3
The document discusses various topics related to international trade and business operations. It begins by asking students to read a handout about McDonald's community commitments. It then covers challenges and opportunities companies like McDonald's, Walmart, and Coke face when expanding internationally. These include dealing with formal trade barriers imposed by governments as well as informal cultural barriers. The document discusses how companies must adapt their marketing, operations, and business practices to different country contexts. It provides examples of product launches that failed due to cultural misunderstandings. Students are assigned homework to analyze challenges faced by Nike in comparison to these other companies.
Day 1
The document discusses Ray Kroc and McDonald's. It defines entrepreneurs as individuals who own and operate businesses and assume risks to identify and meet needs. Successful entrepreneurs are creative, determined, and goal-oriented. The document also outlines advantages and disadvantages of entrepreneurship, types of businesses entrepreneurs can start, and how McDonald's grew through Ray Kroc's entrepreneurship.
Day 5
Today's class agenda includes:
1) Finishing a video on Nike and taking a quiz
2) Discussing class business ideas
3) Going to the computer lab to work on an assignment about analyzing stocks and presenting recommendations on two stocks, one to buy and one to short sell.
Day 4
This document provides an overview of a class discussing international trade topics. It includes definitions of imports, exports, and trade balance. It also discusses challenges companies face when doing business internationally, such as dealing with different currencies and exchange rates. The class activities involve discussing Nike's business challenges, reading an article on Nike, and watching a video on the company. Homework assignments cover terms and concepts from the chapter.
Day 3
This document provides an overview of topics related to international business and trade, including:
1. Actions governments can take to encourage international trade such as free-trade zones, free-trade agreements, and common markets.
2. Types of international trade barriers such as quotas, tariffs, and embargos imposed by governments. Cultural differences can also act as informal trade barriers.
3. Considerations for businesses operating internationally such as adapting marketing and business practices to local cultures and managing currency exchange rates.
Day 2
The document discusses a homework assignment for analyzing challenges and opportunities facing McDonald's. Students are split into groups and assigned articles about McDonald's. They discuss the articles, identify the biggest current challenges for McDonald's, and rank them. Their homework is to create a 3-6 slide PowerPoint presentation on the top-ranked challenge, including a SWOT analysis and examples from other companies facing similar issues. They will present their analyses in the next class and also begin discussing challenges at Nike.
Day 1
The document discusses Ray Kroc and McDonald's. It defines entrepreneurs as individuals who own and operate businesses and assume risks to identify and meet needs through products and services. Successful entrepreneurs exhibit traits like determination, creativity, and vision. The document also outlines advantages and disadvantages of entrepreneurship and different types of businesses entrepreneurs can start. It provides examples of SWOT analyses and discusses how McDonald's and PepsiCo have evaluated opportunities through acquisitions.
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