Personalization with Magnolia: Create Relevant Customer Experiences
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The document discusses personalization techniques that can be used on a website. It describes four main tools for personalization: traits, segments, personas, and content variants. Traits involve collecting explicit and implicit data about users. Segments involve grouping users based on collected traits. Personas represent hypothetical user profiles. Content variants allow displaying different content to different user groups. The document provides examples and demos of how these tools can be used to personalize the user experience on a website.
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Personalization with Magnolia: Create Relevant Customer Experiences
- 5. JOURNEY
- 7. Brochure
- 10. Personalization
- 11. Personalization Explicit Based on an actual user profile given to us: - user registers a profile with us - user allows us to access a social profile - user profile is stored in an external system - profile reveals explicit, personal data
- 12. Personalization Implicit Based on what we can see in a visit: - new or recurring visitor - geo location of visitor - languages set in browser - date and time of visit - device type and its capabilities Explicit Based on an actual user profile given to us: - user registers a profile with us - user allows us to access a social profile - user profile is stored in an external system - profile reveals explicit, personal data
- 13. Personalization Implicit Based on what we can see in a visit: - new or recurring visitor - geo location of visitor - languages set in browser - date and time of visit - device type and its capabilities Explicit Based on an actual user profile given to us: - user registers a profile with us - user allows us to access a social profile - user profile is stored in an external system - profile reveals explicit, personal data Behavior Analysis Based on a visitor‘s journey so far: - tag content with „interests“ - track pages a visitor goes to - create implicit profile from histograms - adapt content on pages accordingly - use data from ad networks to know more
- 15. Magnolia combines flexibility, efficiency and simplicity in a unique way.
- 19. SIMPLICITY “Simplicity before understanding is simplistic; simplicity after understanding is simple.”
- 20. TAKING THE TRAIN
- 21. THE 4 TOOLS
- 22. 1) TRAITS
- 23. age Yên is an 18-year-old Vietnamese speaker. languagetraits:
- 25. Traits Magnolia (Out of the Box) Traits
- 26. Traits Magnolia (Out of the Box) Custom Traits
- 27. Traits Magnolia (Out of the Box) Personalization Engine Custom Traits
- 28. Traits Implicit Based on what we can see in a visit: - new or recurring visitor - geo location of visitor - languages set in browser - date and time of visit - device type and its capabilities Explicit Based on an actual user profile given to us: - user registers a profile with us - user allows us to access a social profile - user profile is stored in an external system - profile reveals explicit, personal data & Magnolia (Out of the Box) Personalization Engine Custom Traits
- 31. DEMO
- 35. ORGANIZE!
- 36. 3) SEGMENTS
- 38. traits rules age >= 18 interest incl. movies location of visit = China segment
- 39. DEMO
- 44. 4) PERSONAS
- 45. Age = 37 Sex = male Technical Philipp
- 46. DEMO
- 50. DEMO
- 54. LEVERAGE WHAT WE HAVE
- 55. Content Apps
- 58. USE THE TRAITS IN YOUR TEMPLATES
- 59. MARKETING TAGS
- 60. <script type="text/javascript"> var google_conversion_id = 123; </script> 1 2 3<head> <body>
- 61. DEMO
- 64. ON PERFORMANCE
- 65. OPTIMIZE THE CACHE Cache Key Cache Policy Cache Filter
- 66. WHAT IS SLOW?
- 67. POST CACHING
- 68. CACHE RENDERING
- 72. + + 4 TOOLS LEVERAGE MARKETING TAGS
- 73. 4 Tools Preview Marketing Tags Caching More Traits Content Pools OUTLOOK Multivariate Testing Content Inheritance Behavior Analysis NEXTDONE
- 74. FEEDBACK
- 75. THANK YOU!