The document summarizes the Art Institute of Chicago's efforts to integrate broadcast and interactive digital displays to enhance the visitor experience. It provides an overview of their signage portfolio, lessons learned, and future plans. The presentation discusses choosing appropriate communication modes and content based on objectives, and considering software, hardware, infrastructure, and budgets required for implementation. It aims to help visitors discover the collection and inspire them through new digital signage and interactive technologies.

1. CASE STUDY: Integrate Broadcast and Interactive Displays to Create a Unique Visual, Learning and Visitor Experience Digital Signage Summit, June 8, 2010

2. Back cover Liz Neely Director of Digital Information and Access The Art Institute of Chicago [email_address]

3. Back cover About the Art Institute of Chicago What we’ve done: an overview of our broadcast and interactive signage portfolio What we’ve learned Looking into the future Agenda

6. We wanted new ways to showcase what the Museum had to offer that fit into the existing communications and wayfinding system.

7. Back cover What we’ve done…

12. Exhibition Interpretations

13. Exhibition Interpretations

16. Back cover What we’ve learned…

17. at the right time in the right place with the right message Enhance the Visitor Experience

18. Communications Objectives Where are the communications gaps May require more than one channel to bridge these gaps - be creative Each channel deserves its own analysis

19. High-Level Implementation Considerations Budget Sustainability Communications Objective Communications Mode Software Platform Hardware & Infrastructure Content Sources & Workflow

20. What mode of communication best fits your objectives? Software Platform Hardware & Infrastructure Content Sources & Workflow Broadcast On Demand Interactive Increases complexity and scope Example objectives: - Let visitors know what’s happening while they are at the museum. - Help visitors discover the collection and inspire them to seek out personal favorites.

21. What are the software options available for the preferred mode? To oversimplify for example sake.. - Broadcast Signage - somewhat straightforward, unless sophisticated integration - On Demand tends toward customized packages and integration - Interactive will usually be custom Communications Mode Hardware & Infrastructure Content Sources & Workflow Packaged Customized Package Custom Increases complexity and scope

22. What hardware and infrastructure will deliver? - Broadcast Signage -- mockups, broad participation involved in placement/size - PATHFINDER -- Specialized monitors to meet the needs of the information - On Demand systems integrated with physical architecture - Use common tools when possible (Saft for web kiosking, VNC monitoring, etc.) Communications Mode Software Platform Content Sources & Workflow

23. What is the content? Where can we get it? Quality and relevant content is a key ingredient! - Broadcast Signage -- integrated into Design dept’s workflow, with 2 XML feeds - PATHFINDER -- Pulls information from enterprise systems and XML feeds - On Demand systems -- commissioned video production Communications Mode Software Platform Hardware & Infrastructure

24. High-Level Implementation Considerations - wrap up Communications Objective Communications Mode Software Platform Hardware & Infrastructure Content Sources & Workflow Considerations at each decision point: Budget Sustainability

25. Back cover Looking into the future…

26. The Hand-held Art Institute *Concept image only

27. Interactive ‘Gallery Labels’ *Concept image only

28. Back cover THANK YOU! Questions? Liz Neely Director of Digital Information and Access The Art Institute of Chicago [email_address]

29. Back cover Supplementary Slides

30. PATHFINDER

32. Having lived in Chicago for many years, I have visited the Art Institute more times than I can recall. Your panorama views of the various areas are impressive, as is "Pathfinder.” To visit a museum is a tremendous experience, to virtually tour a museum isn't too far away. -Bob Polson, MT