Davide Palumbo argues that competition is not always negative and can be used to improve logistics performance. Specifically: 1) A company can learn from their competitors' logistics strategies and choices by considering using the same third-party logistics provider (3PL) as their competitors. This 3PL will understand the industry needs and solutions may transfer. 2) Using the same 3PL as competitors can increase synergy in distribution by shipping to the same customers more frequently, improving customer satisfaction and making planning easier. 3) Increased shipment frequency and volume optimizations from enhanced synergy can lower logistics costs through consolidated shipments and improved utilization.