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David Thomson - Blueprint to a Billion
- 1. David G. Thomson CHAIRMAN BLUEPRINT GROWTH INSTITUTE BLUEPRINT GROWTH INVESTORS Best Selling Author david@blueprinttoabillion.com ©David G. Thomson
- 2. ...only 4% could Number of Number of Market Revenue Companies Employees Value 11,000 18.8M $4.1 T $4.4 T Growth Companies below $1B revenue 37% 36% 31% 96% 63% 64% 69% Blueprint Companies 4% ©David G. Thomson
- 3. Exponential Growth $1B Copyright Blueprint Growth Institute
- 4. Blueprint of ExponentialGrowth Revenue $ Millions 4 years 6 years 12 years Inflection point Normalized Time(years) Copyright Blueprint Growth Institute
- 5. Growth in everyeconomic sector Change since Percent of Companies 2004 Consumer Discretionary 22 (4%) Information Tech 18 Financial 14 Industrials 14 5% Health Care 13 Energy 10 5% Materials 4 Consumer Staples 2 Utilities 2 Telecom Services 2 ©David G. Thomson
- 6. Up-and-Coming Exponential Growth Companies $Million ©David G. Thomson
- 7. The Cycle ofAmerica’s Growth 1000 Companies 800 Companies Number of Companies 250 1993 1999 2003 2009 …2016 ©David G. Thomson
- 8. These Industries Leadthe Next Growth Cycle 1. Energy 2. Capital Goods 3. Software and Services 4. Health Care Equipment and Services 5. Technology Hardware 6. Consumer Services 7. Diversified Financials 8. Materials 9. Real Estate 10.Commercial Services ©David G. Thomson
- 9. • Create andSustain a Breakthrough Value Proposition • Exploit a High Growth Market Segment • Marquee Customers™ Shape the Revenue Powerhouse • Leverage Big Brother Alliances • Become the Masters of Exponential Returns • Management: Inside – Outside Leadership • Board: Comprised of Essentials Experts Copyright Blueprint Growth Institute ©David G. Thomson
- 10. Name of Conferenceand date Name of Conference and date Create and Sustain a Breakthrough Value Proposition benefits = product + location + experience Copyright Blueprint Growth Institute ©David G. Thomson
- 11. Lessons from topCEOs •Most Blueprint Companies grow in mature, not emerging markets •Utilize best management practices and technologies to stay close to the customer •Exponential growth requires a portfolio of products/services •Partner with suppliers •Import ideas from other industries Copyright Blueprint Growth Institute
- 12. TM Marquee Customers Shape the Revenue Powerhouse product consumer x value proposition shaper x lighthouse reference = Marquee Customers Copyright Blueprint Growth Institute ©David G. Thomson
- 13. Leverage Big Brother Alliances little brother BIG BROTHER Microsoft IBM eBay AOL Copyright Blueprint Growth Institute ©David G. Thomson
- 14. Create win-win relationship Big Brothers Little Brothers • Innovation for emerging markets • Access and scale into new markets • Fill critical gaps in portfolio • Credibility with customers • Outsource specialized functions • Access to partner’s innovation and • License brands product line • Market intelligence “ …we all realize for innovation and –Customer demand certain pieces of the portfolio we –Bottlenecks in current offerings have to turn to someone else” –Evolution and emergence of new webs or business ecosystems Copyright Blueprint Growth Institute
- 15. Become the Masters of Exponential Returns $1B $4B Revenue Market Value Earnings (EBIT) Fastenal A Different Hardware Business Copyright Blueprint Growth Institute ©David G. Thomson
- 16. Management: Inside – Outside Leadership Jon Shirley and Bill Gates Jim Wright and Joe Scarlett MICROSOFT TRACTOR SUPPLY Source: Microsoft Archives ©David G. Thomson Copyright Blueprint Growth Institute
- 17. Management: Inside – Outside Leadership Blueprint Leadership = Focus on relationships and products X Drive to innovate and explore X Ability to manage the 7 Essentials Copyright Blueprint Growth Institute ©David G. Thomson
- 18. Board: Comprised of Essentials Experts (Blueprint) CEO (Marquee) Customer Management (Big Brother) Alliance Community Member Other Investors Copyright Blueprint Growth Institute ©David G. Thomson
- 19. over 90% ofBlueprint Companies leveraged 5 or more of the 7 Essentials Copyright Blueprint Growth Institute ©David G. Thomson
- 20. Your Essentials forTurbulent Times 1.Deliver “Way Better Value” • Redefine Customer Benefits • Focus on the Value Zone • Innovate and Test • Fail Fast, Often and Cheap! • “Quick and Dirty” to accelerate Customer Feedback Copyright Blueprint Growth Institute
- 21. Your Essentials forTurbulent Times 2.Exploit New Market Segments 3.Leverage Marquee Customers 4.Utilize Big Brother Alliances • Move to Adjacent Market Segments or Geographies • Form a Customer Advisory Board • Encourage Customers to Sell for you! • Fill a critical portfolio gap for a Big Brother Alliance Partner • Leverage Partnerships to expand globally Copyright Blueprint Growth Institute
- 22. Your Essentials forTurbulent Times 5.Masters of Exponential Returns 6.Inside - Outside Leadership 7.Board of Essentials Experts • Streamline core business -expenses and processes • Strive for positive cash flow • Formalize and focus Inside-Outside Leadership • Build a board of long term investors • Leverage board to develop Marquee Customer and Big Brother Alliance relationships Copyright Blueprint Growth Institute
- 23. Our Essentials Scorecard #1Create and Sustain a Breakthrough Value Proposition 3.6 #2 Exploit a High-Growth Market 3.7 #3 Marquee Customers Shape the Revenue Powerhouse 3.4 #4 Leverage Big Brother Alliances 2.7 #5 Become the Masters of Exponential Returns 3.3 #6 The Management Team: Inside-Outside Leadership 3.8 #7 The Board of Directors: Comprised of Essentials Experts 1.4 Invest in Infrastructure 3.4 Average 3.2 ©David G. Thomson
- 24. Next Steps toGrow Your Business Visit www.blueprintgrowth.com • Take the 7 Essentials Scorecard • Link to BusinessWeek.com 7 Essentials Series • Link to David Thomson