I created this social media guide for a session that I give to B2B Startup Execs. The guide is an overview of how to think about using social media to grow your advocate base and includes the what and why of social media techniques, and how-to activities. Each section includes a planning list so you can keep on track.
Feel free to contact me at dkaplow@factpoint.com on Twitter @davekaplow, on LinkedIn at https://www.linkedin.com/in/davidkaplow
This document discusses strategies for effective influencer outreach and marketing. It emphasizes starting with organic growth by providing value to influencers and their audiences, then measuring outreach as campaigns with goals for influence, engagement, and traffic. Key aspects include identifying top influencers, helping them through research and content, establishing ongoing engagement through conversations and future collaborations, and spreading messages in a way that is share-worthy, talk-worthy and link-worthy. Measuring influencer marketing allows isolating returns through influence metrics like follower growth and engagement metrics like comments.
The document discusses how to build thought leadership on LinkedIn by identifying key influencers, tapping into relevant discussion groups, developing engaging content, and diving into group discussions to solve problems. It notes that LinkedIn has over 300 million users and 1 billion endorsements, and outlines an approach for selecting groups, developing content to engage those groups, and offering valuable contributions to discussions to establish oneself as a thought leader.
Lean Principles for Nonprofits: Because Your Annual Plan is a FraudNetSquared Vancouver
Starting, building and operating a nonprofit organization is done under conditions of extreme uncertainty, but we plan with confidence. Enormous energy is put into Five Year Strategic Plans, Annual Plans and Quarterly plans, but then real life intrudes and the reality is that there's only the vaguest resemblance between our plans and our actual work. So much wasted time! There's got to be a better way.
Kayvon Khalilzadeh of Lean Startup Vancouver will introduce us to the concept of the lean startup
Lean Startup is a methodology that favours experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Although the methodology is just a few years old, its concepts—such as “minimum viable product” and “pivoting” have quickly taken root in the start-up world. Now it's time for the nonprofit sector to adopt this innovative approach.
Slides from @kayvonk
The document discusses creating a measurable intranet strategy. It emphasizes the importance of having goals, objectives and metrics to measure success. It provides examples of key performance indicators and techniques for measuring intranet usage and effectiveness, including analytics, surveys, usability testing and benchmarking. It also presents a case study of how PNC Financial Services created measurable goals and reviewed them regularly to improve their intranet.
Creating A Measurable Intranet Strategy Prescient Digital MediaCarmine Porco
In this 60 minute Webinar, participants will gain an understanding for:
* The real world challenges and benefits of intranet strategy
* How to quantify your intranet effectiveness with examples from a real case study of PNC Bank
* The importance of an intranet strategy
* Various research techniques to acquire employee input
* How to create measurable goals for your intranet
* Proven methodologies for executing the strategy
An introduction to multi channel content strategySimon Nash
Simon Nash introduces content strategy and its importance. He explains that content fuels digital experiences and is an increasing priority for marketers. Content strategy helps understand audiences, create engaging content, and publish it effectively to attract, inform and engage audiences. It also helps maintain customer relationships. Content strategy encompasses paid, owned, earned and shared content across various platforms. It is important to plan ahead and get the right team to craft great content that meets business goals and audience needs.
The document outlines a four step approach to the strategic implementation of SharePoint: 1) Align strategically by determining business strategy and IT strategic fit, and defining measurable business impact. 2) Identify areas of greatest need or "pain points". 3) Prioritize opportunities that provide the biggest return on investment or "bang for the buck". 4) Ensure flawless execution through change management, phased implementation, user involvement and governance to validate successes and business benefits.
This document discusses strategies for effective influencer outreach and marketing. It emphasizes starting with organic growth by providing value to influencers and their audiences, then measuring outreach as campaigns with goals for influence, engagement, and traffic. Key aspects include identifying top influencers, helping them through research and content, establishing ongoing engagement through conversations and future collaborations, and spreading messages in a way that is share-worthy, talk-worthy and link-worthy. Measuring influencer marketing allows isolating returns through influence metrics like follower growth and engagement metrics like comments.
The document discusses how to build thought leadership on LinkedIn by identifying key influencers, tapping into relevant discussion groups, developing engaging content, and diving into group discussions to solve problems. It notes that LinkedIn has over 300 million users and 1 billion endorsements, and outlines an approach for selecting groups, developing content to engage those groups, and offering valuable contributions to discussions to establish oneself as a thought leader.
Lean Principles for Nonprofits: Because Your Annual Plan is a FraudNetSquared Vancouver
Starting, building and operating a nonprofit organization is done under conditions of extreme uncertainty, but we plan with confidence. Enormous energy is put into Five Year Strategic Plans, Annual Plans and Quarterly plans, but then real life intrudes and the reality is that there's only the vaguest resemblance between our plans and our actual work. So much wasted time! There's got to be a better way.
Kayvon Khalilzadeh of Lean Startup Vancouver will introduce us to the concept of the lean startup
Lean Startup is a methodology that favours experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Although the methodology is just a few years old, its concepts—such as “minimum viable product” and “pivoting” have quickly taken root in the start-up world. Now it's time for the nonprofit sector to adopt this innovative approach.
Slides from @kayvonk
The document discusses creating a measurable intranet strategy. It emphasizes the importance of having goals, objectives and metrics to measure success. It provides examples of key performance indicators and techniques for measuring intranet usage and effectiveness, including analytics, surveys, usability testing and benchmarking. It also presents a case study of how PNC Financial Services created measurable goals and reviewed them regularly to improve their intranet.
Creating A Measurable Intranet Strategy Prescient Digital MediaCarmine Porco
In this 60 minute Webinar, participants will gain an understanding for:
* The real world challenges and benefits of intranet strategy
* How to quantify your intranet effectiveness with examples from a real case study of PNC Bank
* The importance of an intranet strategy
* Various research techniques to acquire employee input
* How to create measurable goals for your intranet
* Proven methodologies for executing the strategy
An introduction to multi channel content strategySimon Nash
Simon Nash introduces content strategy and its importance. He explains that content fuels digital experiences and is an increasing priority for marketers. Content strategy helps understand audiences, create engaging content, and publish it effectively to attract, inform and engage audiences. It also helps maintain customer relationships. Content strategy encompasses paid, owned, earned and shared content across various platforms. It is important to plan ahead and get the right team to craft great content that meets business goals and audience needs.
The document outlines a four step approach to the strategic implementation of SharePoint: 1) Align strategically by determining business strategy and IT strategic fit, and defining measurable business impact. 2) Identify areas of greatest need or "pain points". 3) Prioritize opportunities that provide the biggest return on investment or "bang for the buck". 4) Ensure flawless execution through change management, phased implementation, user involvement and governance to validate successes and business benefits.
Agile is a mindset game, it's an attitude that people carry with the intent of delivering best in class customer experience. But this is possible when everyone works with the same. An open culture, transparency, taking along fellow co-workers are some of the behavioral characteristics of agile team members
The document outlines four steps to achieving business value from a SharePoint implementation: 1) Align the project strategically by determining how it impacts business and IT strategies and defining measurable benefits. 2) Identify areas of greatest need or "pain points" such as inefficient processes. 3) Select opportunities that provide the highest return on investment and can be implemented quickly. 4) Ensure flawless execution through change management, phased implementation, user involvement, and governance to deliver sustainable results.
How to Pitch a Software Development Initiative and Ignite Culture ChangeRed Gate Software
You’ve got a great idea for transforming software development or IT processes in your organization, but you’re not sure how to get buy-in from key stakeholders, or how to change your company culture.
In this session, Microsoft MVP Ike Ellis will draw on his experience as a consultant and leader in software development to give you real-world tips to define, shape, and share your pitch successfully. Whether you are launching a revolutionary new initiative or expanding an existing effort to improve your software development, Ike’s tips will help you create a plan to effect change in your teams.
SHARE Conference Social Business and SharePointJeff Willinger
The document discusses strategies for improving employee engagement and adoption of enterprise social computing projects. It provides an overview of common reasons why such projects fail, including stakeholders not defining goals, users not understanding benefits, and unengaging user experiences. The document also shares experiences from social computing projects at New Balance, including challenges with custom solutions, prioritizing look and feel, and maintaining user engagement over time. Recommendations include starting simply, aligning with company culture, and providing compelling content to drive ongoing participation.
Kyle Sherman worked at Intel for 6 months and 2 years full time before joining LinkedIn's SlideShare team in 2013. At LinkedIn, he values that ideas can come from anywhere, employees act like owners over the features they work on, and there is a focus on open communication and delivering high quality work. LinkedIn also emphasizes collaboration across large teams to build major products while allowing flexibility to work on smaller teams, and places high importance on customer feedback and needs.
This document discusses common misunderstandings around Scrum practices. It provides an overview of the author's experience and certifications in agile coaching. It then lists common misconceptions such as claims that Scrum doesn't work or is only about meetings. The document cautions that 7 people does not make a Scrum team and outlines factors like cross-functionality that define an effective team. It also notes realities of Scrum implementation like changing requirements and priorities during a sprint.
Connecting Analytics to Strategy: Keeping Your Corporate Objective in SightShelley Reece
Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?
A 3.5 hour workshop introducing Presumptive Design, situating it within design thinking and research methods, and providing hands-on exercises to internalize the technique
SHINE! Five Secrets of Stellar Virtual TrainersCynthia Clay
The document outlines five secrets ("SHINE") for stellar virtual trainers: Stream Your Video, Harness the Technology, Interact and Connect, Notice What's New (Beginner's Mind), and Energize Your Delivery. It discusses each secret in detail through polling participants on their experiences and preferences, and providing tips to engage learners such as connecting with individuals, demonstrating enthusiasm, and bringing an open mindset to online sessions. The overall document aims to help trainers improve their virtual training skills and experiences.
Den største utfordringen du møter etter å ha publisert noe, vil være å få trafikk til det. Jeff Bullas snakket under Epic Content Marketing 2016 om hvordan du kan skille deg ut blant 5 milliarder nettsteder. Jeff delte faktisk hele 9 strategier for å få gratis trafikk til ditt innhold. Her er presentasjonen.
Building Better Products: Creating the "Right" Product Roadmap with DataShelley Reece
Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?
In this presentation Jeanne provides guidance on the following aspects of a successful B2B email marketing program:
> List Growth
> Content Marketing
> Third-Party Lists
> Lead Nurturing
> Video
> Mobile
> Testing
> Analytics
Get it right the first time through cheap and easy DIY usability testingDavid Minton
At it’s most basic, usability is about insuring something, such as a website, works well. Without usability testing results, design and functionality decisions are based on opinion. Despite the understood importance, many organizations believe usability testing is too expensive and time consuming to fit their budget and schedule. We will show how usability tests can be performed both quickly and inexpensively using popular DIY usability techniques. We will cover both analog and online tools for user surveys, card sorting, tree testing, first click testing, and user testing. You don’t need a lot of participants either—many valuable tests may be performed with as few as five subjects.
5 Keys to Building a Successful DevOps Culture featuring Mandi WallsSerena Software
The document provides 5 keys to building a successful DevOps culture:
1. Set clear and measurable goals that matter to stakeholders across teams.
2. Gain executive support by focusing on goals that benefit multiple teams and influence informal leaders.
3. Start with pilot projects on representative work to practice the cultural and technical aspects of DevOps.
4. Provide training to all teams on new tools and processes while prioritizing the learning work.
5. Continually share progress and successes through various internal and external channels to evangelize DevOps.
Website Redesign in Drupal: are you planning to succeed or succeeding to fail...DesignHammer
Are you currently using, or considering Drupal? Whether you are looking to develop an organization's initial website or upgrade an existing one, managing a website development project can be a daunting task, especially if your organization lacks internal website design and development expertise. Drupal provides an extremely flexible platform, but determining an appropriate approach to best fit your organization's needs and budget often involves navigating the benefits and costs of different providers, approaches, and technologies.
This document discusses a study conducted by extension experts to measure the impact of their web-based entrepreneurship outreach using themselves as a case study. They developed 7 videos on various entrepreneurship topics and tested different title variations through A/B testing on various social media platforms. Results showed everything took longer than planned. Topic views varied but were generally low. Lessons included needing social media specialists, paying for promotions/analysis, and having an expert guide the experience. Future recommendations included tools for better A/B testing and content marketing strategies.
The document discusses how social media and web 2.0 technologies have influenced enterprise collaboration and their relationship to unified communications. It provides an overview of key developments in social networking from 1994 to 2009 and how these trends are relevant and driving changes in the workplace. The document also outlines Cisco's collaboration portfolio and upcoming solutions that integrate social networking features to improve communication, knowledge sharing and virtual teamwork.
Mobile applications, physical activity and online social networking. A match...Ted Vickey
This research aims to study how online social networking can be used to increase physical activity and exercise adherence. Specifically, it will analyze how sharing exercise data on social media platforms like Twitter can motivate users and form social connections to support exercise goals. The study will review existing fitness apps and technologies, map the social networks of users who share workouts online, and survey users about how social influence impacts their exercise behavior. The goal is to understand how to best leverage social networks and semantic technologies to address lack of motivation, which is a major reason for dropping out of exercise programs.
This document discusses the benefits of using social media for businesses. It notes that 82% of businesses currently use social media and that platforms like Facebook, Twitter, and LinkedIn can help humanize brands, drive traffic to websites, and build relationships with customers. The document provides tips for getting started with social media, including opening accounts, following people, posting engaging content and photos regularly, and using tools like email marketing and bitly to manage social media activities. It emphasizes that social media is free to use and can help businesses remain relevant and connected to customers over the long run.
This 6-page document on Social Networking Sites discusses various topics like : comparison of SNS, working of SNS, uses and disadvantages of social networking sites, etc.
This Microsoft word document is in IEEE 2013 standard format.
Agile is a mindset game, it's an attitude that people carry with the intent of delivering best in class customer experience. But this is possible when everyone works with the same. An open culture, transparency, taking along fellow co-workers are some of the behavioral characteristics of agile team members
The document outlines four steps to achieving business value from a SharePoint implementation: 1) Align the project strategically by determining how it impacts business and IT strategies and defining measurable benefits. 2) Identify areas of greatest need or "pain points" such as inefficient processes. 3) Select opportunities that provide the highest return on investment and can be implemented quickly. 4) Ensure flawless execution through change management, phased implementation, user involvement, and governance to deliver sustainable results.
How to Pitch a Software Development Initiative and Ignite Culture ChangeRed Gate Software
You’ve got a great idea for transforming software development or IT processes in your organization, but you’re not sure how to get buy-in from key stakeholders, or how to change your company culture.
In this session, Microsoft MVP Ike Ellis will draw on his experience as a consultant and leader in software development to give you real-world tips to define, shape, and share your pitch successfully. Whether you are launching a revolutionary new initiative or expanding an existing effort to improve your software development, Ike’s tips will help you create a plan to effect change in your teams.
SHARE Conference Social Business and SharePointJeff Willinger
The document discusses strategies for improving employee engagement and adoption of enterprise social computing projects. It provides an overview of common reasons why such projects fail, including stakeholders not defining goals, users not understanding benefits, and unengaging user experiences. The document also shares experiences from social computing projects at New Balance, including challenges with custom solutions, prioritizing look and feel, and maintaining user engagement over time. Recommendations include starting simply, aligning with company culture, and providing compelling content to drive ongoing participation.
Kyle Sherman worked at Intel for 6 months and 2 years full time before joining LinkedIn's SlideShare team in 2013. At LinkedIn, he values that ideas can come from anywhere, employees act like owners over the features they work on, and there is a focus on open communication and delivering high quality work. LinkedIn also emphasizes collaboration across large teams to build major products while allowing flexibility to work on smaller teams, and places high importance on customer feedback and needs.
This document discusses common misunderstandings around Scrum practices. It provides an overview of the author's experience and certifications in agile coaching. It then lists common misconceptions such as claims that Scrum doesn't work or is only about meetings. The document cautions that 7 people does not make a Scrum team and outlines factors like cross-functionality that define an effective team. It also notes realities of Scrum implementation like changing requirements and priorities during a sprint.
Connecting Analytics to Strategy: Keeping Your Corporate Objective in SightShelley Reece
Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?
A 3.5 hour workshop introducing Presumptive Design, situating it within design thinking and research methods, and providing hands-on exercises to internalize the technique
SHINE! Five Secrets of Stellar Virtual TrainersCynthia Clay
The document outlines five secrets ("SHINE") for stellar virtual trainers: Stream Your Video, Harness the Technology, Interact and Connect, Notice What's New (Beginner's Mind), and Energize Your Delivery. It discusses each secret in detail through polling participants on their experiences and preferences, and providing tips to engage learners such as connecting with individuals, demonstrating enthusiasm, and bringing an open mindset to online sessions. The overall document aims to help trainers improve their virtual training skills and experiences.
Den største utfordringen du møter etter å ha publisert noe, vil være å få trafikk til det. Jeff Bullas snakket under Epic Content Marketing 2016 om hvordan du kan skille deg ut blant 5 milliarder nettsteder. Jeff delte faktisk hele 9 strategier for å få gratis trafikk til ditt innhold. Her er presentasjonen.
Building Better Products: Creating the "Right" Product Roadmap with DataShelley Reece
Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?
In this presentation Jeanne provides guidance on the following aspects of a successful B2B email marketing program:
> List Growth
> Content Marketing
> Third-Party Lists
> Lead Nurturing
> Video
> Mobile
> Testing
> Analytics
Get it right the first time through cheap and easy DIY usability testingDavid Minton
At it’s most basic, usability is about insuring something, such as a website, works well. Without usability testing results, design and functionality decisions are based on opinion. Despite the understood importance, many organizations believe usability testing is too expensive and time consuming to fit their budget and schedule. We will show how usability tests can be performed both quickly and inexpensively using popular DIY usability techniques. We will cover both analog and online tools for user surveys, card sorting, tree testing, first click testing, and user testing. You don’t need a lot of participants either—many valuable tests may be performed with as few as five subjects.
5 Keys to Building a Successful DevOps Culture featuring Mandi WallsSerena Software
The document provides 5 keys to building a successful DevOps culture:
1. Set clear and measurable goals that matter to stakeholders across teams.
2. Gain executive support by focusing on goals that benefit multiple teams and influence informal leaders.
3. Start with pilot projects on representative work to practice the cultural and technical aspects of DevOps.
4. Provide training to all teams on new tools and processes while prioritizing the learning work.
5. Continually share progress and successes through various internal and external channels to evangelize DevOps.
Website Redesign in Drupal: are you planning to succeed or succeeding to fail...DesignHammer
Are you currently using, or considering Drupal? Whether you are looking to develop an organization's initial website or upgrade an existing one, managing a website development project can be a daunting task, especially if your organization lacks internal website design and development expertise. Drupal provides an extremely flexible platform, but determining an appropriate approach to best fit your organization's needs and budget often involves navigating the benefits and costs of different providers, approaches, and technologies.
This document discusses a study conducted by extension experts to measure the impact of their web-based entrepreneurship outreach using themselves as a case study. They developed 7 videos on various entrepreneurship topics and tested different title variations through A/B testing on various social media platforms. Results showed everything took longer than planned. Topic views varied but were generally low. Lessons included needing social media specialists, paying for promotions/analysis, and having an expert guide the experience. Future recommendations included tools for better A/B testing and content marketing strategies.
The document discusses how social media and web 2.0 technologies have influenced enterprise collaboration and their relationship to unified communications. It provides an overview of key developments in social networking from 1994 to 2009 and how these trends are relevant and driving changes in the workplace. The document also outlines Cisco's collaboration portfolio and upcoming solutions that integrate social networking features to improve communication, knowledge sharing and virtual teamwork.
Mobile applications, physical activity and online social networking. A match...Ted Vickey
This research aims to study how online social networking can be used to increase physical activity and exercise adherence. Specifically, it will analyze how sharing exercise data on social media platforms like Twitter can motivate users and form social connections to support exercise goals. The study will review existing fitness apps and technologies, map the social networks of users who share workouts online, and survey users about how social influence impacts their exercise behavior. The goal is to understand how to best leverage social networks and semantic technologies to address lack of motivation, which is a major reason for dropping out of exercise programs.
This document discusses the benefits of using social media for businesses. It notes that 82% of businesses currently use social media and that platforms like Facebook, Twitter, and LinkedIn can help humanize brands, drive traffic to websites, and build relationships with customers. The document provides tips for getting started with social media, including opening accounts, following people, posting engaging content and photos regularly, and using tools like email marketing and bitly to manage social media activities. It emphasizes that social media is free to use and can help businesses remain relevant and connected to customers over the long run.
This 6-page document on Social Networking Sites discusses various topics like : comparison of SNS, working of SNS, uses and disadvantages of social networking sites, etc.
This Microsoft word document is in IEEE 2013 standard format.
This first of four sessions provides a basic introduction to help you find and attract new customers to your small business as well as integrate social media in with your existing marketing channels. Highlights also include tips on great web design and working with Google Analytics.
Lead Generation Best Practices | Kaseya Partner Program VAR Onboarding ToolDavid Castro
Best practices in lead generation, including 9 proven techniques, to help VARs generate sales demand (in SMB markets). Content includes the following: marketing campaign preparation, content planning, content publishing, lead generation techniques, lead conversion techniques, and analytics & tools. Several templates, many real world examples, and numerous best-practice tools included. Presented by Kaseya. February 2015
Measuring the ROI of Informal Learning - Brandon Hall Group & DoceboDoceboElearning
People learn more through informal channels, on-the-job experiences and coaching than they do through more formal modalities. However, most companies still focus their learning efforts on the classroom.
What opportunities are you missing to help employees learn and retain new knowledge?
At many large, established companies, it’s not always hard to find budget and resources for content marketing, but there isn’t always organizational buy-in. Without being able to prove ROI in advance, many marketers struggle to get their content plans off the ground. And of course, just because you can create content doesn’t mean you always should. Geri shares tips on content creation, quality, and distribution, based on a wealth of marketing experience at Deloitte and other professional services firms.
Influitive San Francisco User Group 2013Influitive
This document outlines the agenda for the Influitive San Francisco User Group meeting on October 9, 2013. The agenda includes:
- Opening remarks from 2:30-2:45pm
- A presentation on Shortel's customer advocacy journey from 2:45-3:15pm
- Breakout sessions from 3:15-3:45pm
- A break from 3:45-3:55pm
- A presentation on AdvocateAnywhere from 3:55-4:15pm
- A discussion of Influitive's roadmap for fall and winter releases from 4:15-4:45pm
- Closing remarks from 4:45-5:00pm
-
The document outlines 5 steps for growing membership through LinkedIn. It begins with maximizing an organization's LinkedIn presence by completing their company page. The next steps include attracting followers by sending invites and leveraging groups. Organizations are then advised to engage followers through targeted, high-quality content and calls to action. Measuring engagement through LinkedIn analytics and trying paid ads are the final steps discussed. The presentation provides best practices and tips for organizations to effectively utilize LinkedIn for membership growth.
The document discusses the importance of digital marketing for partners and provides a top 10 list of things companies can do to enable partners to use digital marketing effectively. Specifically, it recommends that companies help partners differentiate themselves, build an online presence, provide educational materials, lead by example on social media, help partners build an audience, encourage relevant content sharing, provide tools for content distribution, incorporate SEO best practices, and recognize partners' efforts. The overall message is that digital marketing is now essential for B2B and supporting partners' digital strategies can help companies capture more mindshare.
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
Social Media and HVAC Contractors: 6 Ways to Get Started (Blogging)Joe Pulizzi
Presentation from SocialTract CEO Joe Pulizzi specifically for HVACR Contractors (Lennox Dealers) on the 6 ways to get started in social media, with an emphasis on blogging.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
How to Get the Most Out of LinkedIn: Tips to Support Your Personal Brand and ...brandextract
Learn how to optimize your LinkedIn profile to generate meaningful results for your business. Get more visibility and expand your professional network.
LinkedIn is now a content platform, not just a great database and lead generation tool. This presentation looks at what has changed in 2014 and how to use LinkedIn now in your marketing mix.
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
Using Social Media To Grow Your PracticeRod Burkert
After ten years of practicing out of a home office in Philadelphia, the presenter now lives, works, and travels full time in a RV. How does he market and sell his services? Social media.
Now you don’t have to live in an RV to take advantage of social media. But it is fast becoming the best way for FVS professionals to build prospect relationships in a business environment where geography and time zone barriers have fallen. And just like in face-to-face marketing, personal connection is the key to landing new work when using social media: to succeed, your interactions must convey your expertise, credibility, and a hint of personality. Watch this session if you want to arm yourself with the “secret sauce” of social media marketing that can jumpstart, or expand, your BVFLS practice on platforms like LinkedIn, Google+, and Twitter.
Social Marketing for Real Estate InvestorsPatch of Land
Patch of Land has sponsored an educational effort to teach social marketing for real estate investors, a presentation and workshop catered toward REIA groups, that will help notice and experienced investors to market their businesses to a broader audience using 21st century tools, tactics, and strategies. If your REIA group is interested in having Patch of Land come and give this presentation to your audience, please email community@patchofland.com.
This document provides an overview of content marketing strategy and best practices. It discusses defining content marketing as any content that helps build a brand or drive sales. The key aspects covered are:
1) Developing a content marketing plan involves understanding audiences, their buying journeys, and preferences to provide the right content on the right platforms.
2) Content should be created in different formats like long-form whitepapers, short social media posts, and multimedia. Both evergreen and real-time content are important.
3) Engagement is key through content that invites participation and discussion to build thought leadership, awareness, and relationships.
4) Metrics like website traffic, social shares, downloads and conversions should be
This document provides an overview of using Facebook for a digital discipleship boot camp. It discusses creating a Facebook account and joining the boot camp's Facebook group. It covers basic Facebook features like privacy settings and the difference between Facebook pages and groups. The homework is to set up a personal Facebook account, join the boot camp's group, and adjust privacy settings. Videos are also listed that provide Facebook tutorials for beginners.
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
2016 - Ivy Worldwide Overview and CapabiliesGWNelson
This document discusses influencer marketing. It defines influencer marketing as identifying individuals with influence over potential buyers and orienting marketing activities around these influencers. The objective is to give influencers compelling reasons to talk about and recommend a brand. Influencer marketing is differentiated from PR, social media, and content marketing. Case studies are provided of influencer marketing campaigns for B2B and B2C clients across different industries that achieved outcomes like increased sales, brand awareness, and thought leadership. Industry trends around earned media and buyer behavior are discussed. The document outlines how an influencer marketing agency can help through strategic services like communications, promotions, events, insights, and social media management.
Similar to Dave Kaplow's Guide to Social Media for B2B Startup Execs (20)
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Dave Kaplow's Guide to Social Media for B2B Startup Execs
1. 1
Social Media for Your Startup
Dave Kaplow
Dkaplow@FactPoint.com
Twitter@DaveKaplow
www.linkedin.com/in/davidkaplow/
408.982.6563
4 Do It Yourself Tactics
66. 66
Social Media for Your Startup
Dave Kaplow
Dkaplow @ FactPoint.com
@DaveKaplow
www.linkedin.com/in/davidkaplow/
408.982.6563
4 Do It Yourself Tactics
Editor's Notes
Momentum over time vs. a single shot campaign
like product launches, email campaigns, conference participation, public relations
Moving to Online Audience Optimization
LinkFarms, Keyword and Meta tagging dead. Original content
Don’t obsess about keyword density. Practices having to do with keyword density are increasingly irrelevant, and in fact can result in content that looks like spam to the new Google updates. In keeping with Google’s long-time strategy, the search engine’s recent updates look, above all, for the natural use of language in web content. Use your keywords in your titles and captions, and don’t worry so much about using them in the body of the text.
major algorithm updates that Google has released over the last few years, there have been a number that were very clearly aimed at gray hat SEO tactics. Panda and Penguin, in particular, are the most stand out examples, though there have been others.
Panda was targeted at sites with thin or duplicate content, or sites with too many ads on-page. Penguin hit over-optimized anchor text in link profiles. There were also updates that hit keyword rich domain names. All of these represent tactics used heavily by gray hat SEOs.
SEOs bought or worked with keyword-rich domains, loaded them with poor-quality content and ads/affiliate links, and manipulated their link profiles.
Create content your network wants to share
that will help them in their day-to-day lives
BrainShark Video – Multimedia presentation on landing page
Offer
Opt in box
Social media sharing
Can put a survey in with instant results to engage users
Can have opt-in box within the video
QR code for Facebook Like
G+ One plus Get your photo added to the people who have One Plussed the site
Recommend a friend service
Tips to make your blog social:
Ask questions and request comments to increase social engagement.
Make it easy to comment with social commenting applications like Disqus.
Invite other industry influencers to guest blog.
You've probably seen it by now, but this edgy viral video came out in March and already has close to 5 million views, skyrocketing Dollar Shave Club to near-overnight startup stardom. According to Michael Dubin, the founder and star of the video, the spot only cost $4,500 to produce.
Find Your Advocates and Reward ThemEvangelists that buy into your idea
Find advocates, reward them, who is sharing and who is not
They become your marketing team, they buy into your idea.
They gave you their email address and shared it with their connections
Reward them, they help your push your idea into the marketplace
What I like
Clear info about what you’ll get, including freebies for extra incentive: The text beneath the button helps put the visitor at ease by describing what will happen next – and the addition of some free usage is a good incentive to sign up.
A headline that describes exactly what the product does: I love this headline. It’s so clear and to the point that you couldn’t fail to understand what the service does instantly.
Demonstration of simplicity: The 3-step design below the main area makes it really quick to understand how the service would be used, which will limit the number of bad leads you’ll get as they know what they’re signing up for.
Things I’d change or test
No one wants yet another login and password.
Social Login
Increase registrations up to 90%.
Allow your users to register and sign in to your website with their existing social identities. Social Login also gives you access to permission-based, first-party data so you can start establishing meaningful relationships with your users as soon as they register and login to your site.
You can stream a Twitter, Instagram or even Pinterest feed on your site. Use the social sites that most connect with the demographic of your audience.