Presentation from David VIcent, Relational Marketeer about the main importance nowadays of social media in crisis Communication. UNWTO Themis Capacity programme, North Africa and Middle East Countries.
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Many to many communication in crisis moments―Beneficiaries now have a voice, and affected populations have avoice. They’re not just recipients, […] they have the ability to talkback. That [two-way communication] creates a different dynamicaround accountability and responsiveness. It also creates a newset of ethical responsibilities, especially around expectations andwhether they can be met. […] [Humanitarian] organizations havealways prided themselves with being responsive to beneficiaries’needs, and being accountable to them. But there is a now differentset of tools to make that happen and it is taking some organizationsby surprise. –Katrin Verclas, MobileActive
Community crisis―We have these two worlds, but we are saying the same thing effectively: We want to help people who have been affected in a crisis. That is our prime objective. We are coming at it from two very different directions. What we saw in Haiti was actually the beginnings of trying to identify an interface between the two communities‖.–Andrew Alspach, OCHA
A new expectation because new tools―…the expectation was that we could do more than normal. But, because of the […] lack of access to those facilities, we were actually able to do the same as if we were in a tent in the middle of nowhere. It was one of the most incredibly frustrating things I’ve been through. –Nigel Snoad, UNDAC
Collapsed Systems―The challenge in the beginning was that there was almost nobody to do the work and then all of a sudden [Haiti] was filled with new actors. There was a lack of baseline data. The Ministry of Education collapsed and they lost a lot of staff and all [mostly paper data] systems. No list of schools survived. We were trying to plan rapid needs assessments with almost nothing to go on.–Charlotte Lattimer, Save the Children
A fog of Information―‖During the first 12–24 hours, there is a fog of information.The situation is changing rapidly and the numbers are changing rapidly.You might as well watch CNN for the changing situation, because any product that we did was quickly out of date and overtaken by events. –Dennis King, U.S. Department of State HumanitarianInformation Unit
More information but not enough abilities―…rapid advances in information and communications technologyhave led to a proliferation in the quantity of information availableto humanitarian workers at all levels—but not necessarily any corresponding improvements in their abilities to usefully handle that information.
OBJETVIVES OF SOCIAL MEDIA IN CRISIS MANAGEMENT• To Help people• To Coordinate , inform and help destination stackeholders• To be the best on-line time infomation where there is communication problems• To monitoirze and act on real time• To preserve key factors of the destination as a safety one• To demonstrate people how efficient and helpfun we are able to beIN A CRISIS, SOCIAL MEDIA TELL PEOPLE ALL ABOUT US AS A STACKEHOLDERS AND AS PERSONS. IN THE WEB 2.0 ERA, WE MUST BE THERE WHERE PEOPLE NEED US.ON REAL TIME
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