This is the annotated version of the Search Engine Strategies 2012 presentation, Data That Persuades. It's full of tips and advice for presenting data to your bosses, clients, or anyone else who's already got too much on their plate.
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
How to convince even the pickiest editors to take SEO more seriously :: brigh...Ian Helms
Let's face it: Editorial teams may not prioritize SEO, but it's an essential aspect of online content creation. Editorial teams are under constant pressure to produce timely and relevant content, often overlooking the long-term benefits of search-friendly, evergreen articles. While breaking news and current events are crucial for driving immediate traffic, organic-focused content can provide long-term value by continuously attracting visitors through search engines. During this presentation, Ian will share his historical experience working with editorial teams and how he successfully incorporates SEO into their workflow. You'll learn how they address common pain points and use data to generate enthusiasm for organic search.
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
How to convince even the pickiest editors to take SEO more seriously :: brigh...Ian Helms
Let's face it: Editorial teams may not prioritize SEO, but it's an essential aspect of online content creation. Editorial teams are under constant pressure to produce timely and relevant content, often overlooking the long-term benefits of search-friendly, evergreen articles. While breaking news and current events are crucial for driving immediate traffic, organic-focused content can provide long-term value by continuously attracting visitors through search engines. During this presentation, Ian will share his historical experience working with editorial teams and how he successfully incorporates SEO into their workflow. You'll learn how they address common pain points and use data to generate enthusiasm for organic search.
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing ReportsSimon Lesser
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...Ian Helms
Join Ian as they discuss potential issues brands face with rainbow-washing and how companies can put their money where their mouth is by being an ally and advocate for LGBTQ+ folks throughout the year. They will cover everything from using inclusive language in copy to creative considerations to make when developing campaigns.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas.
Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).
BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdfNatalia Witczyk
The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
Stoicism in Digital - brightonSEO April 2022.pdfAlex Wright
In this presentation, I give an introduction to the ancient philosophy of Stoicism, and how the teachings of the ancient Stoics can help us to manage ourselves as we move through our careers in digital.
Data Pitfalls - Brighton SEO - Katie Swann.pptxKatieSwann5
We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.
From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.
I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Using command line to save time on common SEO tasks DinoKukic
The presentation for my BrightonSEO talk in October 2022. It covers the 'why' of command line. The basic crash course and also demonstrates the CLI tool for SEO.
Extreme Makeover: Site Architecture EditionKavi Kardos
Website architecture is a vital component of search marketing that's often overlooked, either because it's not recognized as an issue, it's considered a "dev problem," or it's just too scary to tackle. But implementing a simplified navigational structure and intuitive internal linking gives users a more delightful experience and ensures comprehensive crawling of your site, no matter its size. I'll walk you through the process that Corporate Finance Institute used to audit, restructure, and significantly prune an aging resource library of more than 6,000 URLs, and how I used the project as an opportunity to educate and earn buy-in from internal teams. This is a repeatable strategy with practical takeaways for SEOs as well as content marketers, developers, writers, and marketing executives with resources to allocate. Presented at brightonSEO in April 2023.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing ReportsSimon Lesser
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round - bright...Ian Helms
Join Ian as they discuss potential issues brands face with rainbow-washing and how companies can put their money where their mouth is by being an ally and advocate for LGBTQ+ folks throughout the year. They will cover everything from using inclusive language in copy to creative considerations to make when developing campaigns.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas.
Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).
BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdfNatalia Witczyk
The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
Stoicism in Digital - brightonSEO April 2022.pdfAlex Wright
In this presentation, I give an introduction to the ancient philosophy of Stoicism, and how the teachings of the ancient Stoics can help us to manage ourselves as we move through our careers in digital.
Data Pitfalls - Brighton SEO - Katie Swann.pptxKatieSwann5
We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.
From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.
I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Using command line to save time on common SEO tasks DinoKukic
The presentation for my BrightonSEO talk in October 2022. It covers the 'why' of command line. The basic crash course and also demonstrates the CLI tool for SEO.
Extreme Makeover: Site Architecture EditionKavi Kardos
Website architecture is a vital component of search marketing that's often overlooked, either because it's not recognized as an issue, it's considered a "dev problem," or it's just too scary to tackle. But implementing a simplified navigational structure and intuitive internal linking gives users a more delightful experience and ensures comprehensive crawling of your site, no matter its size. I'll walk you through the process that Corporate Finance Institute used to audit, restructure, and significantly prune an aging resource library of more than 6,000 URLs, and how I used the project as an opportunity to educate and earn buy-in from internal teams. This is a repeatable strategy with practical takeaways for SEOs as well as content marketers, developers, writers, and marketing executives with resources to allocate. Presented at brightonSEO in April 2023.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
All your marketing successes, all your data, means $h!t if no one understands you.
Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit for all those wins you worked for.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
Your Content Doesn't Matter Without TechnologyIan Lurie
Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content creators can use to improve their technical literacy, publish better stuff, and be better patners.
The Dungeons & Dragons Guide to MarketingIan Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics.
Advanced SEO isn't rel canonical or nofollow.
Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them.
This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do?
This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
1. Data that persuades
How to prove your point
Ian
Lurie
CEO,
Portent
This is the ‘narrated’ version of
my presentation from SES San
Francisco, 2012. You’ll see
explanations in little black boxes
like this one.
San
Francisco|
August
13–17
2. If you have questions after you
read this, shoot ‘em to me on
Twitter. I’m happy to answer.
ME: @PORTENTINT
3. Also, I’ve put links to books,
examples, etc. on a bit.ly link
bundle at this link.
portent.co/sesdata
Yes, like this, no ‘m’.
4. I’m not a fan of bullets. They
give slides a bad name. So I’ve
banned them from this
presentation.
This presentation is
certified 100% bullet-free.
5. I came up with the idea for this
presentation after receiving a
graph that looked like this:
7000
6000
5000
4000
Jun-‐12
3000
Jul-‐12
2000
Aug-‐12
1000
0
Alfalfa
Timothy
Chewy
Pigloos
Hay
Treats
@portentint
6. Why the @#$! would you do this?
7000
6000
5000
4000
Jun-‐12
3000
Jul-‐12
2000
Aug-‐12
1000
0
I couldn’t figure out why people
would do this to innocent, Timothy
Chewy
Alfalfa
Pigloos
helpless data. This graph is Hay
Treats
awful.
@portentint
7. Why the @#$! would you do this?
7000
6000
5000
4000
Jun-‐12
3000
Jul-‐12
2000
Aug-‐12
1000
0
Even worse, it was created by a
Alfalfa
Timothy
Chewy
Pigloos
marketing ‘professional’ to give to
Hay
Treats
her boss (I changed the products
to protect the innocent)
@portentint
8. Why the @#$! would you do this?
7000
6000
5000
4000
Jun-‐12
3000
Jul-‐12
2000
Aug-‐12
1000
0
Alfalfa
Timothy
Chewy
Pigloos
Would you take this seriously? Can
Hay
Treats
even figure out what the story
you
is behind this data?
@portentint
9. Why the @#$! would you do this?
7000
6000
5000
4000
Jun-‐12
3000
Jul-‐12
2000
Aug-‐12
1000
0
Alfalfa
Timothy
Chewy
Pigloos
Hay
Treats
Then I found out her boss asked
for it this way to show to his boss.
Grrrrrrr… @portentint
10. Of course, this isn’t really our problem, right? I
mean, we’re SEOs and PPC’ers and such. Our job
isn’t data presentation – it’s giving good advice
about rankings and ads and stuff.
WHY SHOULD, TOO
AND YOU
I CARE
11. WRONG. SO WRONG. We face a
few huge problems we can only fix if
we know how to present data in a
compelling way.
WHY SHOULD, TOO
AND YOU
I CARE
12. The problem right now is that we
approach data the same way we
approach food.
DATA = FOOD
14. …more’s better! So we pig out. We
create these awful spreadsheets and
charts, export dozens of pages from
analytics software and let our clients
and bosses stuff themselves. But they
don’t get any useful info from it.
More data better!!!
15. Whoa, hey now,
let's not get
personal.
So our clients with end up
fatter than Grizzlies, but with
no idea what to do next. The
data is totally overwhelming
and actionably worthless.
16. We need to serve our clients
little, well-prepared servings of
super-dense, useful
information. Not 32 Big Macs.
I’ll lay off the food
metaphor now.
17. YOUR CAREER ISN’T ABOUT BEING
RIGHT
Because here’s the thing: Being right
doesn’t get you paid. It doesn’t get you
promoted. It doesn’t get you business.
Being right is how you make sure you
don’t screw your clients/bosses with
bad information.
18. YOUR CAREER IS ABOUT BEING
UNDERSTOOD
If you want the fact that you’re right to
matter – if you want to really succeed
in your career as a marketer – you
need to be understood. In our
business, that comes down to data,
and good presentation of that data.
19. IF YOU WANT PERSUASIVE
You have to be persuasive. But
that doesn’t mean the prettiest
graph, or the loudest argument,
or the best skills as a debater.
20. BE THE PERSON THEY
ACTUALLY UNDERSTAND
You want to be persuasive? Be
the one person that your client
can actually understand. That’s
how you grow your career,
and become awesome.
21. HERE’S HOW YOU DO IT
3 STRATEGIC TIPS
First off, three basic rules you
have to know.
22. LIZARD. APE. HUMAN.
Before you prepare your report,
repeat the phrase “Lizard, Ape,
Human”. It’ll help you remember
how people consume
information, and keep your report
focused.
23. According to Donald Norman, we
respond to information on three
levels: Visceral (fight or flight),
Behavioral (like or hate), and
Reflective (meaning).
VISCERAL
BEHAVIORAL
REFLECTIVE
From The Design of Everyday Things,
Donald Norman
24. it's true. I'm a
visceral guy.
When you drop a report on my desk (I am a boss, after all), my first
reaction is visceral. It comes from my lizard brain, and it’s a very simple
yes/no response. A ‘yes’ means I’ll look long enough to form an opinion.
A ‘no’ means I’m probably going to do everything I can to ignore the
data you so lovingly prepared for me. Choice of color, layout, report
clutter and such can affect this response.
25. not as smart
as humans?
Whatever.
Then I’ll look a little more closely. This is closer to the ape-driven part of
my brain. It’s an emotional response, but not totally driven by a look at the
data. A well-designed bit of data graphics can make a huge difference
here, because the ape-brain isn’t quite as smart as the human-brain, but it’s
very nuanced. At this point, I’m looking for something to ponder.
26. does this mean
I'm an apex
predator? Sweet!
Now, finally, I hit the reflective response. The visceral and emotional
response shape the reflective one. If my first reaction was “ew” and my
second was “I can’t believe I paid for this,” my reflective response is
going to be “Who can I hire to replace you?”
If my visceral reaction was “huh!” and my behavioral was “I had no idea!”
my reflective response will be “I need to dig deeper! Get in here!”
27. WHAT. WHY. WHAT NOW?
Getting the right visceral response is about information design. I’ll talk
about that in minute. Getting the right behavioral and reflective response
is about answering the right questions:
What story does the data tell?
Why did that story happen?
What should we as a company do next, based on the what and why?
28. WHAT: SEO & PPC are on an upswing.
PPC
SEO
E-‐mail
Begging
May-‐12
$669.00
$643.00
$1,005.00
$767.00
Jun-‐12
$850.00
$1,500.00
$647.00
$1,074.00
Jul-‐12
$2,500.00
$2,340.00
$619.00
$687.00
Understand that data isn’t a bunch of
numbers. It’s a story – a narrative – of
how your marketing, product and
company are working. It’s up to you to
dig out that story.
29. New landers launched July 1.
SEO content strategy ongoing
as of May 1.
PPC
SEO
E-‐mail
Begging
May-‐12
$669.00
$643.00
$1,005.00
$767.00
Jun-‐12
$850.00
$1,500.00
$647.00
$1,074.00
Jul-‐12
$2,500.00
$2,340.00
$619.00
$687.00
It’s not enough to just say “SEO and PPC are
doing well!”
You need to explain why. Otherwise, you’re no
better than a Google Analytics report, and I
don’t need to pay you.
30. Why?
PPC
Conversion
rate
6%
Landers go live June 1 5.00%
5%
What explains the change? Look 4.00%
4%
at the data. Think this through,
thoroughly, before you even try
3%
to create a report or
presentation. Do the research.
2%
1.10%
1.00%
1.00%
1%
0.75%
0.40%
0%
Jan-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐12
31. Next
Test more landers.
Continue SEO. There’s a lag.
Then, be ready with next steps.
These examples are over-
simplified, obviously. But you get
the idea. Because any boss/client
will ask what to do next.
32. WHAT. WHY. NEXT.
Don’t forget: Answer these three
questions. Yes, this is a repeat
slide. It’s that important.
33. ESTABLISH CONTEXT
The last strategic tip: Don’t
present data in a vacuum.
@portentint
34. SEO
&
PPC
performance
$1,400.00
$1,200.00
$1,000.00
$800.00
While this chart tells me SEO
$600.00
and PPC are improving, it doesn’t
$400.00
tell me how they’re doing
compared to my other channels.
$200.00
I read it and say ‘so what’?
$-‐
May-‐12
Jun-‐12
Jul-‐12
35. Sales
by
channel
$1,200.00
Ah HAH. Now I see the whole
equation. SEO’s out-performing
all other channels. This is data in
context. It helps me make a
smart decision.
May-‐12
$600.00
Jun-‐12
Jul-‐12
$-‐
PPC
SEO
E-‐mail
Begging
36. Lizard. Ape. Human.
What. Why. What next.
Provide context.
Three big strategic tips that’ll
add depth to your reports.
But you still have to get past that
first, visceral assessment. And,
you have to provide clarity when
the reader looks more closely.
37. 13 WAYS TO GIVE GREAT DATA
Time to get tactical. Here are a
bunch of little tips that’ll help
make your reports more
consumable.
38. 1 DON’T MAKE THEM READ
Pretend your brain is a computer.
Every individual ‘chunk’ of
information you have to process
is a task. More tasks = more
work. More work = grumpy boss.
@portentint
39. PPC
SEO
E-‐mail
Begging
May-‐12
$669.00
$643.00
$1,005.00
$767.00
Jun-‐12
$850.00
$1,500.00
$647.00
$1,074.00
Jul-‐12
$2,500.00
$2,340.00
$619.00
$687.00
Tabular data like this forces me
to perform at least 12, and as
many as 19, individual tasks, just
to get the story that PPC and
SEO are moving up.
40. A simple line chart requires at most 2 tasks. Phew. Much
better. The moral? Don’t make me read. Reading was the last
thing we learned to do. We’ve been looking for patterns,
though, for hundreds of thousands of years. Our brains are
better at it, and we can take in a pattern shown in an image in
a few seconds.
Visceral, ftw!
SEO
&
PPC
performance
$1,400.00
$1,200.00
$1,000.00
$800.00
$600.00
$400.00
$200.00
$-‐
May-‐12
Jun-‐12
Jul-‐12
41. FOLLOW TUFTE’S LAWS
Above all else, show the data.
Maximize data-ink ratio.
Erase non-data ink.
Erase redundant data ink.
Revise and edit.
From The Visual Display of Quantitative Data,
by Edward Tufte
Next, a bunch of fantastic tips to
follow, from the top data
visualization guru on the planet,
Edward Tufte. Read his books! @portentint
42. 2 ABOVE ALL ELSE, SHOW THE DATA
His best, first rule: Show the
damned data!!!!
@portentint
43. Remember, my brain has to
perform tasks. Every additional
bit of junk on the page interferes
with my ability to ‘see’ the data.
$1,200.00
$1,000.00
$800.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$400.00
$200.00
$-‐
PPC
SEO
E-‐mail
Begging
44. By simply deleting the weird
vegetable icons, you’ll get one
step closer to just showing the
data. Nice.
$1,200.00
$1,000.00
$800.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$400.00
$200.00
$-‐
PPC
SEO
E-‐mail
Begging
45. One way to show the data first
is to maximize the ratio of data
to ink.
3 MAXIMIZE DATA-INK RATIO
@portentint
46. All the ink used to show the 3D
effects are a total waste. They in
no way help me understand this
data. In fact, they may get in the
way, since the blue ‘May’ bars
are partly hidden.
$1,200.00
$1,000.00
$800.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$400.00
$200.00
$-‐
PPC
SEO
E-‐mail
Begging
47. See how much better that is?
I’m using fewer pixels for
decoration, and more for data.
$1,200.00
$1,000.00
$800.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$400.00
$200.00
$-‐
PPC
SEO
E-‐mail
Begging
48. Take another step by removing
more non-data ink.
4 REMOVE NON-DATA INK
@portentint
49. For example, the gridlines in this graph aren’t
really helping. I can tell you that, as your boss,
I’m not going to trace across them.
Remember the story – you’re trying to show a
trend, and relative performance. The grid isn’t
$1,200.00
helping with that.
$1,000.00
$800.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$400.00
$200.00
$-‐
PPC
SEO
E-‐mail
Begging
51. 5 REMOVE REDUNDANT DATA INK
Remove data ink (pixels, if you’re
an onscreen person) that repeats
the message, too. In this example:
I don’t need to show the Y-axis
values in $200 increments. Again,
this is about trending. The small
increments introduce a lot of
redundant ink.
@portentint
52. This tells the data’s story just as
well, but my visceral reaction is a
lot better now. My fevered little
brain doesn’t have to perform as
many tasks.
$1,200.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$-‐
PPC
SEO
E-‐mail
Begging
53. As a reminder, there is
where we started.
$1,200.00
$1,000.00
$800.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$400.00
$200.00
$-‐
PPC
SEO
E-‐mail
Begging
54. This is the end result.
Much better, yes?
$1,200.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$-‐
PPC
SEO
E-‐mail
Begging
55. Most important: Don’t treat your reports
and data graphics as fragile models. You
can tear them apart, revise them and
generally tweak them to make ‘em more
readable. Revise and edit!
6 REVISE & EDIT
@portentint
56. For example, I decided the grid was helpful after
all, because it made it easier for folks to compare
bars on the far-right of the chart. I didn’t want to
add ink, so I added a white line across at the
$600 increment. Revise and edit.
$1,200.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$-‐
PPC
SEO
E-‐mail
Begging
57. FOLLOW TUFTE’S LAWS
Above all else, show the data.
Maximize data-ink ratio.
Erase non-data ink.
Erase redundant data ink.
Revise and edit.
From The Visual Display of Quantitative Data,
by Edward Tufte
There’s no way I can do Tufte justice in a few
slides. Read his stuff. Follow his 5 laws. Join the
data nerds. It’s nice here. They have cookies.*
@portentint
58. *Not crappy cookies, like chocolate chip cookies
that turn out to be oatmeal raisin (shudder) or
those nasty, chocolate-free sugar cookies. We’re
talking cookies with honkin’ huge chocolate
chunks in them so large they make your cheeks
hurt. Data nerd-dom is a nice place.
@portentint
59. 7 USE SMALL MULTIPLES
Small multiples help you break up complex
datasets and compare them. Tufte and a bunch
of other writers talk about them. I’m not sure who
came up with the idea. It wasn’t me, though.
@portentint
60. Sales
by
month
$1,200.00
$1,000.00
$800.00
PPC
$600.00
SEO
E-‐mail
$400.00
Take this example. It’s a little
Begging
confusing. Which line is which? I have
to do a lot of work to interpret it.
$200.00
$-‐
May-‐12
Jun-‐12
Jul-‐12
61. Sales by channel
PPC
SEO
$1,400.00
$1,400.00
$1,200.00
$1,200.00
$1,000.00
$1,000.00
$800.00
$800.00
$600.00
$600.00
$400.00
$400.00
$200.00
$200.00
$-‐
$-‐
May-‐12
Jun-‐12
Jul-‐12
May-‐12
Jun-‐12
Jul-‐12
E-‐mail
Begging
$1,400.00
$1,400.00
$1,200.00
$1,200.00
$1,000.00
$1,000.00
$800.00
$800.00
$600.00
$600.00
$400.00
$400.00
$200.00
$200.00
$-‐
$-‐
May-‐12
Jun-‐12
Jul-‐12
May-‐12
Jun-‐12
Jul-‐12
Small multiples means breaking those
4 series into a grid of matching
graphs. Much easier to compare.
62. Sales by channel
PPC
SEO
$1,050.00
$1,250.00
$1,000.00
$1,150.00
$950.00
$1,050.00
$900.00
$950.00
$850.00
$800.00
$850.00
$750.00
$750.00
May-‐12
Jun-‐12
Jul-‐12
May-‐12
Jun-‐12
Jul-‐12
E-‐mail
Begging
$1,140.00
$1,160.00
$1,120.00
$1,150.00
$1,100.00
$1,140.00
$1,080.00
$1,130.00
$1,060.00
$1,040.00
$1,120.00
May-‐12
Jun-‐12
Jul-‐12
May-‐12
Jun-‐12
Jul-‐12
You can compress the y-axes if you
want to, to emphasize change…
64. Sales by channel
PPC
SEO
$1,350.00
$1,350.00
$1,150.00
$1,150.00
$950.00
$950.00
$750.00
$750.00
May-‐12
Jun-‐12
Jul-‐12
May-‐12
Jun-‐12
Jul-‐12
E-‐mail
Begging
$1,350.00
$1,350.00
$1,150.00
$1,150.00
$950.00
$950.00
$750.00
But I recommend using the same range on every
$750.00
May-‐12
Jun-‐12
graph. Here, I have each chart Jun-‐12
Jul-‐12
May-‐12
starting Jul-‐12
$750,
at
instead of 0, because it makes the changes more
obvious. But it’s still apples-to-apples.
65. BSG despair-o-meter
Season
1
Season
2
9
9
9
9
9
9
8
Episode quality
1-‐5
6-‐10
11-‐15
16-‐20
1-‐5
6-‐10
11-‐15
16-‐20
Season
3
Season
4
10
9
9
7
7
6
4
2
1-‐5
6-‐10
11-‐15
16-‐20
1-‐5
6-‐10
11-‐15
16-‐20
A personal favorite: My Battlestar Galactica Despair-O-Meter compares
episode quality season by season. Small multiples fight the Cylon menace.
66. 8 USE NATURAL COLORS
Anything you can do to tap our instinctive ability to respond
to stimuli makes data more digestible. That includes using
natural colors, instead of…
@portentint
67. …eye-gougingly bad colors.
Sales by channel
$1,200.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$-‐
PPC
SEO
E-‐mail
Begging
68. Ah. Much better, yes?
$1,200.00
Sales by channel
May-‐12
$600.00
Jun-‐12
Jul-‐12
$-‐
PPC
SEO
E-‐mail
Begging
69. 9 USE CONTRASTING
NATURAL COLORS
Yes, but still a little hard to read,
because all the blues ran together. So,
try to use contrasting natural colors.
@portentint
70. From Tim Beard
http://portent.co/NHy5QD
Tim Beard has this great palette you can
use. It’s a whole set of natural colors.
71. This isn’t perfect, but it’s a lot easier to
look at, and it’s easy to distinguish one
series from another.
Sales by channel
$1,200.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$-‐
PPC
SEO
E-‐mail
Begging
72. Pie charts suck. Seriously. I’ve never seen
a pie chart that couldn’t be improved by
using another type of chart.
10 SAY NO TO PIE CHARTS
@portentint
73. How exactly am I supposed to
see the difference between, Orders by channel
say, 4% and 8%? Do they
really look like they’re
separated by a factor of 2?
No. Pie charts tend to conceal
distinctions.
74. Orders by channel
70
Turn the same thing into a bar
chart, and suddenly it’s a lot
60
easier to see the entire range
of results.
50
40
30
20
10
0
SEO
PPC
E-‐mail
Display
Direct
75. 11 USE CONSISTENT PROPORTIONS
If you’re using small multiples, or
even presenting several pages of
charts, use the same proportions
on all of them.
@portentint
76. Sales by channel
PPC
SEO
$1,350.00
$1,350.00
$1,150.00
$1,150.00
$950.00
$950.00
$750.00
$750.00
May-‐12
Jun-‐12
Jul-‐12
May-‐12
Jun-‐12
Jul-‐12
E-‐mail
Begging
$1,350.00
$1,350.00
$1,150.00
$1,150.00
$950.00
Here, using different proportions
$950.00
makes it look like the change over
$750.00
time for PPC and SEO$750.00
is about
May-‐12
the same as Jul-‐12
Jun-‐12
e-mail and begging. I May-‐12
Jun-‐12
Jul-‐12
won’t look at the numbers, first. I’ll
look at the lines. Be sure they tell
an accurate story.
77. Sales by channel
PPC
SEO
$1,350.00
$1,350.00
$1,150.00
$1,150.00
$950.00
$950.00
$750.00
$750.00
May-‐12
Jun-‐12
Jul-‐12
May-‐12
Jun-‐12
Jul-‐12
E-‐mail
Begging
$1,350.00
$1,350.00
$1,150.00
$1,150.00
$950.00
$950.00
$750.00
$750.00
May-‐12
Jun-‐12
Jul-‐12
May-‐12
Jun-‐12
Jul-‐12
See the difference?
78. 12 GO 45 DEGREES
Stephen Few talks about
trending data in his book, Now
You See It. A lot of people ask
him what the best size/shape is
for a line graph.
@portentint
79. Sales
$450,000
$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
His answer: Don’t worry about
$50,000
the size. Instead, set the
$-‐
proportions so the average slope
Jan-‐11
Feb-‐11
Mar-‐11
45 degrees. That tends to be Aug-‐11
Sep-‐11
is Apr-‐11
May-‐11
Jun-‐11
Jul-‐11
easiest to read.
81. Sales
$450,000
$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
It’s not easy to see this is an
$100,000
upward trend.
$50,000
$-‐
Jan-‐11
Feb-‐11
Mar-‐11
Apr-‐11
May-‐11
Jun-‐11
Jul-‐11
Aug-‐11
Sep-‐11
82. Sales
$450,000
$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
Add a trendline. Now I can see
$100,000
the trend in a second.
$50,000
$-‐
Jan-‐11
Feb-‐11
Mar-‐11
Apr-‐11
May-‐11
Jun-‐11
Jul-‐11
Aug-‐11
Sep-‐11
83. DON’T BE THESE GUYS
There are the tactics. Now, a
couple of examples of what can
happen when you ignore the
tactics and the strategy of great
data visualization, and just crank
out one crappy report after
another.
84. No clear story. No what, when,
what’s next. Huge amounts of
non-data ink and just visual trash.
85. This is actually so bad that it
looks equally informative
backwards…
86. And even upside-down. If your
report looks just as useful(less)
upside-down, start again.
87. Total Clicks Compared to Total Monthly Spending
$7,000.00 6,000
$6,000.00 5,000
$5,000.00
4,000
Spending
$4,000.00
Clicks
3,000
$3,000.00
2,000
$2,000.00
$1,000.00 1,000
If I just pull out two graphs, I
$- 0
Dec-10
think there’s a story. The story of
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
a very bored analyst, playing
Historical Average
with shading filters in Excel.
Clicks
Conversions Compared to Total Monthly Spending
$7,000.00 18
$6,000.00 16
14
$5,000.00
12
Conversions
Spending
$4,000.00 10
$3,000.00 8
6
$2,000.00
4
$1,000.00 2
$- 0
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Spending Conversions
89. 20 Conversions
15
10
5
0
Take 2 minutes to remove non-
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
data ink, apply small multiples
and such, and suddenly there’s a
bit more information.
$8,000
Spend
$6,000
$4,000
$2,000
$-
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
90. 20 Conversions
15
10
5
0
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
The data isn’t bad. The
presentation was awful.
$8,000
Spend
$6,000
$4,000
$2,000
$-
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
91. DON’T BE THESE GUYS
Sometimes, though, the data is
bad, too. Take this last example.
92. Monthly
PPC
visitors
1,200
1,000
800
Unique
Visitors
600
400
200
This report is supposed to show my
PPC campaign performance. But it
0
only shows me clicks!!! I don’t care
Jan
Feb
about clicks!!! IMay
March
April
wantJune
know what
to July
Aug
Sep
Oct
Nov
Dec
2008
319
405
667
926
1,121
913
817
520
433
331
267
204
2009
239
those clicks cost and earn. This 722
a
780
992
1,073
889
862
is 567
199
133
86
2010
253
397
100% useless crap graphic.
618
741
573
456
463
402
370
333
192
153
2011
217
322
511
640
931
793
603
526
390
357
250
262
2012
339
405
581
93. AN OBLIGATION
I hope you find this helpful. My point,
again: Your job is as much explainer as
expert. Learn to find and tell the story
in the data, and learn to do it well. It’ll
put you head-and-shoulders above
your competition.
94. AN OBLIGATION
And, to me, there’s an ethical
obligation for us as experts. It’s our job
to provide good, actionable advice.
Not ‘good’ and ‘actionable’ from our
own perspective, but from our clients’.
95. AN OBLIGATION
The businesses of the people you
work for depend on that. Take it
seriously.
Plus: Cookies. We have them.
Data nerds, unite.