SlideShare a Scribd company logo
D
a
ta
s
o
u
rc
e
s
Social
media
News
outlets
Company
database
Public and private
databases
Company
website
Process
machine
Entity identifier
and resolution
Distributed
storage
Marketing
visualization
Exploration
u
sa
g
e
Insighting
Reveals
data
Running head: CRM 1
CRM 4
Implementation of CRM at Nike, Inc.
Name
Institutional Affiliations
Introduction
Nike, Inc. is an American multinational corporation that is
engaged in the design, development, manufacturing, and
worldwide marketing and sales of footwear, apparel, equipment,
accessories, and services. Customer Relationship Management
can be defined as the practices, strategies and technologies that
companies use to manage and analyze customer interactions and
data throughout the customer lifecycle, with the goal of
improving business relationships with customers (Petersoen,
2009). Implementation of Customer Relationship Management
strategies has always been a difficult task for many
organizations.
Problem Statement
Customers are very vital to the success of any business
organization. With the increased competition, customers will be
ready to shift their loyalty to another business organization if
their current organization is to proving satisfying services. Easy
of alternative has come with its own consequences. This
therefore, necessitates that companies ensure that they get as
much information as possible about their customers to enable
them provide such people with exactly what they would wish
for. This paper will be using the information provided in the
diagram will develop a business case for implementation of
Customer Relationship Management (CRM) in regards to Nike,
Inc.
Analysis of the Situation
The situation is that the company have very few loyal customers
as their customers often try other brands from other companies.
This means that the current company brands and services
delivery might not be satisfying to such clients. The company
will therefore, gather relevant information on their current
clients and potential clients to ensure through various channels
such as social media, company database, and private and public
databases. This information will then be condensed to find
specific expectations of customers with regards to the brands
and services of the company.
Risks and Rewards
The risks that are involved is the fact that sometimes the
preference of a customer has changed and this is yet to be
reflected in the various sources of data such as social media and
company database. Therefore, the company end up with the
wrong information about their customers and potential
customers. The rewards are that the company will be able to
markets itself according to the needs and expectations of their
customers thus increasing customer loyalty. Another will reward
will be the fact that the company revenues will rise as more
customers will be able to find the services and brands of the
company more satisfying that before.
Cost-benefit and return on investment analysis
The cost of doing such a research is not expensive compared to
the long time returns and new customers will be expected and
even the old customers will rebuild their loyalty to the company
brands. This will lead to increase in revenues and therefore,
growth of the company. This means that the benefits will
outweigh the costs and therefore, that is a good investment for a
company like Nike, which wants to create customer loyalty to
its products.
Recommendations
1. That the customer relationship strategies should be reviewed
on a periodic basis and customer preferences change from time
to time.
2. The company should increase its marketing activities to help
create more awareness about their products and brands.
References
Petersoen, G. (2009). Customer Relationship Management. New
York City: Wiley Publishers.

More Related Content

Similar to Data sourcesSocial mediaNews.docx

Bi24 whitepaper Bi24 - How legal firms can harness the power of analytics
Bi24 whitepaper Bi24 - How legal firms can harness the power of analyticsBi24 whitepaper Bi24 - How legal firms can harness the power of analytics
Bi24 whitepaper Bi24 - How legal firms can harness the power of analytics
David Ricketts
 
Crm
CrmCrm
The Changing Nature of the Customer Relationship
The Changing Nature of the Customer RelationshipThe Changing Nature of the Customer Relationship
The Changing Nature of the Customer Relationship
Lisa Lowman Herndon
 
The Changing Nature of the Customer Relationship by North Highlandd
The Changing Nature of the Customer Relationship by North HighlanddThe Changing Nature of the Customer Relationship by North Highlandd
The Changing Nature of the Customer Relationship by North Highlandd
Brooke Novak
 
191 Castro Street, 2nd Floor, Mountain View, CA 94041 P 6.docx
191 Castro Street, 2nd Floor, Mountain View, CA 94041    P 6.docx191 Castro Street, 2nd Floor, Mountain View, CA 94041    P 6.docx
191 Castro Street, 2nd Floor, Mountain View, CA 94041 P 6.docx
felicidaddinwoodie
 
Chapter 10.pptx
Chapter 10.pptxChapter 10.pptx
Chapter 10.pptx
Moon253503
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
ravalhimani
 
5 ways to boost customer loyalty using data analytics
5 ways to boost customer loyalty using data analytics5 ways to boost customer loyalty using data analytics
5 ways to boost customer loyalty using data analytics
groupfio1
 
The Changing Nature of the Customer Relationship
The Changing Nature of the Customer RelationshipThe Changing Nature of the Customer Relationship
The Changing Nature of the Customer Relationship
michellereape
 
5 ideal customer intimacy strategies that never fail
5 ideal customer intimacy strategies that never fail5 ideal customer intimacy strategies that never fail
5 ideal customer intimacy strategies that never fail
DeskXpand
 
Cashing in on customer insight
Cashing in on customer insightCashing in on customer insight
Cashing in on customer insight
Keith Braswell
 
Customer Relationship Management
Customer Relationship Management Customer Relationship Management
Customer Relationship Management
Syed Valiullah Bakhtiyari
 
Crm
CrmCrm
Maximize How You Individualize: because the Journey and Outcome Matter
Maximize How You Individualize: because the Journey and Outcome Matter  Maximize How You Individualize: because the Journey and Outcome Matter
Maximize How You Individualize: because the Journey and Outcome Matter
Nicholas Kontopoulos
 
Customer Sentiment Analysis
Customer Sentiment AnalysisCustomer Sentiment Analysis
Customer Sentiment Analysis
Repustate
 
- 1 - Ivey Business Journal NovemberDecember 2002No one
- 1 - Ivey Business Journal  NovemberDecember 2002No one - 1 - Ivey Business Journal  NovemberDecember 2002No one
- 1 - Ivey Business Journal NovemberDecember 2002No one
SilvaGraf83
 
- 1 - Ivey Business Journal NovemberDecember 2002No one
- 1 - Ivey Business Journal  NovemberDecember 2002No one - 1 - Ivey Business Journal  NovemberDecember 2002No one
- 1 - Ivey Business Journal NovemberDecember 2002No one
RayleneAndre399
 
Brand relationship management
Brand relationship managementBrand relationship management
Brand relationship management
Dr.Dinesh Chandrasekar PhD(hc)
 
10 Customer Data Platform use cases that can drive business growth.pdf
10 Customer Data Platform use cases that can drive business growth.pdf10 Customer Data Platform use cases that can drive business growth.pdf
10 Customer Data Platform use cases that can drive business growth.pdf
Amruta Relekar
 
Using Lifestyle Data in Today's and Tomorrow's World
Using Lifestyle Data in Today's and Tomorrow's WorldUsing Lifestyle Data in Today's and Tomorrow's World
Using Lifestyle Data in Today's and Tomorrow's World
indeuppal
 

Similar to Data sourcesSocial mediaNews.docx (20)

Bi24 whitepaper Bi24 - How legal firms can harness the power of analytics
Bi24 whitepaper Bi24 - How legal firms can harness the power of analyticsBi24 whitepaper Bi24 - How legal firms can harness the power of analytics
Bi24 whitepaper Bi24 - How legal firms can harness the power of analytics
 
Crm
CrmCrm
Crm
 
The Changing Nature of the Customer Relationship
The Changing Nature of the Customer RelationshipThe Changing Nature of the Customer Relationship
The Changing Nature of the Customer Relationship
 
The Changing Nature of the Customer Relationship by North Highlandd
The Changing Nature of the Customer Relationship by North HighlanddThe Changing Nature of the Customer Relationship by North Highlandd
The Changing Nature of the Customer Relationship by North Highlandd
 
191 Castro Street, 2nd Floor, Mountain View, CA 94041 P 6.docx
191 Castro Street, 2nd Floor, Mountain View, CA 94041    P 6.docx191 Castro Street, 2nd Floor, Mountain View, CA 94041    P 6.docx
191 Castro Street, 2nd Floor, Mountain View, CA 94041 P 6.docx
 
Chapter 10.pptx
Chapter 10.pptxChapter 10.pptx
Chapter 10.pptx
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
5 ways to boost customer loyalty using data analytics
5 ways to boost customer loyalty using data analytics5 ways to boost customer loyalty using data analytics
5 ways to boost customer loyalty using data analytics
 
The Changing Nature of the Customer Relationship
The Changing Nature of the Customer RelationshipThe Changing Nature of the Customer Relationship
The Changing Nature of the Customer Relationship
 
5 ideal customer intimacy strategies that never fail
5 ideal customer intimacy strategies that never fail5 ideal customer intimacy strategies that never fail
5 ideal customer intimacy strategies that never fail
 
Cashing in on customer insight
Cashing in on customer insightCashing in on customer insight
Cashing in on customer insight
 
Customer Relationship Management
Customer Relationship Management Customer Relationship Management
Customer Relationship Management
 
Crm
CrmCrm
Crm
 
Maximize How You Individualize: because the Journey and Outcome Matter
Maximize How You Individualize: because the Journey and Outcome Matter  Maximize How You Individualize: because the Journey and Outcome Matter
Maximize How You Individualize: because the Journey and Outcome Matter
 
Customer Sentiment Analysis
Customer Sentiment AnalysisCustomer Sentiment Analysis
Customer Sentiment Analysis
 
- 1 - Ivey Business Journal NovemberDecember 2002No one
- 1 - Ivey Business Journal  NovemberDecember 2002No one - 1 - Ivey Business Journal  NovemberDecember 2002No one
- 1 - Ivey Business Journal NovemberDecember 2002No one
 
- 1 - Ivey Business Journal NovemberDecember 2002No one
- 1 - Ivey Business Journal  NovemberDecember 2002No one - 1 - Ivey Business Journal  NovemberDecember 2002No one
- 1 - Ivey Business Journal NovemberDecember 2002No one
 
Brand relationship management
Brand relationship managementBrand relationship management
Brand relationship management
 
10 Customer Data Platform use cases that can drive business growth.pdf
10 Customer Data Platform use cases that can drive business growth.pdf10 Customer Data Platform use cases that can drive business growth.pdf
10 Customer Data Platform use cases that can drive business growth.pdf
 
Using Lifestyle Data in Today's and Tomorrow's World
Using Lifestyle Data in Today's and Tomorrow's WorldUsing Lifestyle Data in Today's and Tomorrow's World
Using Lifestyle Data in Today's and Tomorrow's World
 

More from simonithomas47935

Hours, A. (2014). Reading Fairy Tales and Playing A Way of Treati.docx
Hours, A. (2014). Reading Fairy Tales and Playing A Way of Treati.docxHours, A. (2014). Reading Fairy Tales and Playing A Way of Treati.docx
Hours, A. (2014). Reading Fairy Tales and Playing A Way of Treati.docx
simonithomas47935
 
How are authentication and authorization alike and how are the.docx
How are authentication and authorization alike and how are the.docxHow are authentication and authorization alike and how are the.docx
How are authentication and authorization alike and how are the.docx
simonithomas47935
 
How are self-esteem and self-concept different What is the or.docx
How are self-esteem and self-concept different What is the or.docxHow are self-esteem and self-concept different What is the or.docx
How are self-esteem and self-concept different What is the or.docx
simonithomas47935
 
How are morality and religion similar and how are they different.docx
How are morality and religion similar and how are they different.docxHow are morality and religion similar and how are they different.docx
How are morality and religion similar and how are they different.docx
simonithomas47935
 
How are financial statements used to evaluate business activities.docx
How are financial statements used to evaluate business activities.docxHow are financial statements used to evaluate business activities.docx
How are financial statements used to evaluate business activities.docx
simonithomas47935
 
How are Japanese and Chinese Americans similar How are they differe.docx
How are Japanese and Chinese Americans similar How are they differe.docxHow are Japanese and Chinese Americans similar How are they differe.docx
How are Japanese and Chinese Americans similar How are they differe.docx
simonithomas47935
 
Hot Spot PolicingPlace can be an important aspect of crime and.docx
Hot Spot PolicingPlace can be an important aspect of crime and.docxHot Spot PolicingPlace can be an important aspect of crime and.docx
Hot Spot PolicingPlace can be an important aspect of crime and.docx
simonithomas47935
 
HOSP3075 Brand Analysis Paper 1This is the first of three assignme.docx
HOSP3075 Brand Analysis Paper 1This is the first of three assignme.docxHOSP3075 Brand Analysis Paper 1This is the first of three assignme.docx
HOSP3075 Brand Analysis Paper 1This is the first of three assignme.docx
simonithomas47935
 
Hou, J., Li, Y., Yu, J. & Shi, W. (2020). A Survey on Digital Fo.docx
Hou, J., Li, Y., Yu, J. & Shi, W. (2020). A Survey on Digital Fo.docxHou, J., Li, Y., Yu, J. & Shi, W. (2020). A Survey on Digital Fo.docx
Hou, J., Li, Y., Yu, J. & Shi, W. (2020). A Survey on Digital Fo.docx
simonithomas47935
 
How (Not) to be Secular by James K.A. SmithSecular (1)—the ea.docx
How (Not) to be Secular by James K.A. SmithSecular (1)—the ea.docxHow (Not) to be Secular by James K.A. SmithSecular (1)—the ea.docx
How (Not) to be Secular by James K.A. SmithSecular (1)—the ea.docx
simonithomas47935
 
Hopefully, you enjoyed this class on Digital Media and Society.Q.docx
Hopefully, you enjoyed this class on Digital Media and Society.Q.docxHopefully, you enjoyed this class on Digital Media and Society.Q.docx
Hopefully, you enjoyed this class on Digital Media and Society.Q.docx
simonithomas47935
 
hoose (1) one childhood experience from the list provided below..docx
hoose (1) one childhood experience from the list provided below..docxhoose (1) one childhood experience from the list provided below..docx
hoose (1) one childhood experience from the list provided below..docx
simonithomas47935
 
honesty, hard work, caring, excellence HIS 1110 Dr. .docx
honesty, hard work, caring, excellence  HIS 1110      Dr. .docxhonesty, hard work, caring, excellence  HIS 1110      Dr. .docx
honesty, hard work, caring, excellence HIS 1110 Dr. .docx
simonithomas47935
 
hoose one of the four following visualsImage courtesy o.docx
hoose one of the four following visualsImage courtesy o.docxhoose one of the four following visualsImage courtesy o.docx
hoose one of the four following visualsImage courtesy o.docx
simonithomas47935
 
HomeworkChoose a site used by the public such as a supermark.docx
HomeworkChoose a site used by the public such as a supermark.docxHomeworkChoose a site used by the public such as a supermark.docx
HomeworkChoose a site used by the public such as a supermark.docx
simonithomas47935
 
Homework 2 Please answer the following questions in small paragraph.docx
Homework 2 Please answer the following questions in small paragraph.docxHomework 2 Please answer the following questions in small paragraph.docx
Homework 2 Please answer the following questions in small paragraph.docx
simonithomas47935
 
HomeNotificationsMy CommunityBBA 2010-16J-5A21-S1, Introductio.docx
HomeNotificationsMy CommunityBBA 2010-16J-5A21-S1, Introductio.docxHomeNotificationsMy CommunityBBA 2010-16J-5A21-S1, Introductio.docx
HomeNotificationsMy CommunityBBA 2010-16J-5A21-S1, Introductio.docx
simonithomas47935
 
HomeAnnouncementsSyllabusDiscussionsQuizzesGra.docx
HomeAnnouncementsSyllabusDiscussionsQuizzesGra.docxHomeAnnouncementsSyllabusDiscussionsQuizzesGra.docx
HomeAnnouncementsSyllabusDiscussionsQuizzesGra.docx
simonithomas47935
 
Homeless The Motel Kids of Orange CountyWrite a 1-2 page pa.docx
Homeless The Motel Kids of Orange CountyWrite a 1-2 page pa.docxHomeless The Motel Kids of Orange CountyWrite a 1-2 page pa.docx
Homeless The Motel Kids of Orange CountyWrite a 1-2 page pa.docx
simonithomas47935
 
Home work 8 Date 042220201. what are the different between.docx
Home work  8 Date 042220201. what are the  different between.docxHome work  8 Date 042220201. what are the  different between.docx
Home work 8 Date 042220201. what are the different between.docx
simonithomas47935
 

More from simonithomas47935 (20)

Hours, A. (2014). Reading Fairy Tales and Playing A Way of Treati.docx
Hours, A. (2014). Reading Fairy Tales and Playing A Way of Treati.docxHours, A. (2014). Reading Fairy Tales and Playing A Way of Treati.docx
Hours, A. (2014). Reading Fairy Tales and Playing A Way of Treati.docx
 
How are authentication and authorization alike and how are the.docx
How are authentication and authorization alike and how are the.docxHow are authentication and authorization alike and how are the.docx
How are authentication and authorization alike and how are the.docx
 
How are self-esteem and self-concept different What is the or.docx
How are self-esteem and self-concept different What is the or.docxHow are self-esteem and self-concept different What is the or.docx
How are self-esteem and self-concept different What is the or.docx
 
How are morality and religion similar and how are they different.docx
How are morality and religion similar and how are they different.docxHow are morality and religion similar and how are they different.docx
How are morality and religion similar and how are they different.docx
 
How are financial statements used to evaluate business activities.docx
How are financial statements used to evaluate business activities.docxHow are financial statements used to evaluate business activities.docx
How are financial statements used to evaluate business activities.docx
 
How are Japanese and Chinese Americans similar How are they differe.docx
How are Japanese and Chinese Americans similar How are they differe.docxHow are Japanese and Chinese Americans similar How are they differe.docx
How are Japanese and Chinese Americans similar How are they differe.docx
 
Hot Spot PolicingPlace can be an important aspect of crime and.docx
Hot Spot PolicingPlace can be an important aspect of crime and.docxHot Spot PolicingPlace can be an important aspect of crime and.docx
Hot Spot PolicingPlace can be an important aspect of crime and.docx
 
HOSP3075 Brand Analysis Paper 1This is the first of three assignme.docx
HOSP3075 Brand Analysis Paper 1This is the first of three assignme.docxHOSP3075 Brand Analysis Paper 1This is the first of three assignme.docx
HOSP3075 Brand Analysis Paper 1This is the first of three assignme.docx
 
Hou, J., Li, Y., Yu, J. & Shi, W. (2020). A Survey on Digital Fo.docx
Hou, J., Li, Y., Yu, J. & Shi, W. (2020). A Survey on Digital Fo.docxHou, J., Li, Y., Yu, J. & Shi, W. (2020). A Survey on Digital Fo.docx
Hou, J., Li, Y., Yu, J. & Shi, W. (2020). A Survey on Digital Fo.docx
 
How (Not) to be Secular by James K.A. SmithSecular (1)—the ea.docx
How (Not) to be Secular by James K.A. SmithSecular (1)—the ea.docxHow (Not) to be Secular by James K.A. SmithSecular (1)—the ea.docx
How (Not) to be Secular by James K.A. SmithSecular (1)—the ea.docx
 
Hopefully, you enjoyed this class on Digital Media and Society.Q.docx
Hopefully, you enjoyed this class on Digital Media and Society.Q.docxHopefully, you enjoyed this class on Digital Media and Society.Q.docx
Hopefully, you enjoyed this class on Digital Media and Society.Q.docx
 
hoose (1) one childhood experience from the list provided below..docx
hoose (1) one childhood experience from the list provided below..docxhoose (1) one childhood experience from the list provided below..docx
hoose (1) one childhood experience from the list provided below..docx
 
honesty, hard work, caring, excellence HIS 1110 Dr. .docx
honesty, hard work, caring, excellence  HIS 1110      Dr. .docxhonesty, hard work, caring, excellence  HIS 1110      Dr. .docx
honesty, hard work, caring, excellence HIS 1110 Dr. .docx
 
hoose one of the four following visualsImage courtesy o.docx
hoose one of the four following visualsImage courtesy o.docxhoose one of the four following visualsImage courtesy o.docx
hoose one of the four following visualsImage courtesy o.docx
 
HomeworkChoose a site used by the public such as a supermark.docx
HomeworkChoose a site used by the public such as a supermark.docxHomeworkChoose a site used by the public such as a supermark.docx
HomeworkChoose a site used by the public such as a supermark.docx
 
Homework 2 Please answer the following questions in small paragraph.docx
Homework 2 Please answer the following questions in small paragraph.docxHomework 2 Please answer the following questions in small paragraph.docx
Homework 2 Please answer the following questions in small paragraph.docx
 
HomeNotificationsMy CommunityBBA 2010-16J-5A21-S1, Introductio.docx
HomeNotificationsMy CommunityBBA 2010-16J-5A21-S1, Introductio.docxHomeNotificationsMy CommunityBBA 2010-16J-5A21-S1, Introductio.docx
HomeNotificationsMy CommunityBBA 2010-16J-5A21-S1, Introductio.docx
 
HomeAnnouncementsSyllabusDiscussionsQuizzesGra.docx
HomeAnnouncementsSyllabusDiscussionsQuizzesGra.docxHomeAnnouncementsSyllabusDiscussionsQuizzesGra.docx
HomeAnnouncementsSyllabusDiscussionsQuizzesGra.docx
 
Homeless The Motel Kids of Orange CountyWrite a 1-2 page pa.docx
Homeless The Motel Kids of Orange CountyWrite a 1-2 page pa.docxHomeless The Motel Kids of Orange CountyWrite a 1-2 page pa.docx
Homeless The Motel Kids of Orange CountyWrite a 1-2 page pa.docx
 
Home work 8 Date 042220201. what are the different between.docx
Home work  8 Date 042220201. what are the  different between.docxHome work  8 Date 042220201. what are the  different between.docx
Home work 8 Date 042220201. what are the different between.docx
 

Recently uploaded

BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Nguyen Thanh Tu Collection
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
EduSkills OECD
 
Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"
National Information Standards Organization (NISO)
 
Pharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brubPharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brub
danielkiash986
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
Celine George
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
سمير بسيوني
 
skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
Mohammad Al-Dhahabi
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
Iris Thiele Isip-Tan
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Nguyen Thanh Tu Collection
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
HajraNaeem15
 
Stack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 MicroprocessorStack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 Microprocessor
JomonJoseph58
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
MJDuyan
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
Steve Thomason
 
math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
ssuser13ffe4
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
giancarloi8888
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
PsychoTech Services
 

Recently uploaded (20)

BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
 
Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"
 
Pharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brubPharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brub
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
 
skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
 
Stack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 MicroprocessorStack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 Microprocessor
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
 
math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
 

Data sourcesSocial mediaNews.docx

  • 3. Institutional Affiliations Introduction Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Customer Relationship Management can be defined as the practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers (Petersoen, 2009). Implementation of Customer Relationship Management strategies has always been a difficult task for many organizations. Problem Statement Customers are very vital to the success of any business organization. With the increased competition, customers will be ready to shift their loyalty to another business organization if their current organization is to proving satisfying services. Easy of alternative has come with its own consequences. This therefore, necessitates that companies ensure that they get as much information as possible about their customers to enable them provide such people with exactly what they would wish for. This paper will be using the information provided in the diagram will develop a business case for implementation of Customer Relationship Management (CRM) in regards to Nike, Inc. Analysis of the Situation The situation is that the company have very few loyal customers
  • 4. as their customers often try other brands from other companies. This means that the current company brands and services delivery might not be satisfying to such clients. The company will therefore, gather relevant information on their current clients and potential clients to ensure through various channels such as social media, company database, and private and public databases. This information will then be condensed to find specific expectations of customers with regards to the brands and services of the company. Risks and Rewards The risks that are involved is the fact that sometimes the preference of a customer has changed and this is yet to be reflected in the various sources of data such as social media and company database. Therefore, the company end up with the wrong information about their customers and potential customers. The rewards are that the company will be able to markets itself according to the needs and expectations of their customers thus increasing customer loyalty. Another will reward will be the fact that the company revenues will rise as more customers will be able to find the services and brands of the company more satisfying that before. Cost-benefit and return on investment analysis The cost of doing such a research is not expensive compared to the long time returns and new customers will be expected and even the old customers will rebuild their loyalty to the company brands. This will lead to increase in revenues and therefore, growth of the company. This means that the benefits will outweigh the costs and therefore, that is a good investment for a company like Nike, which wants to create customer loyalty to its products. Recommendations 1. That the customer relationship strategies should be reviewed on a periodic basis and customer preferences change from time to time. 2. The company should increase its marketing activities to help create more awareness about their products and brands.
  • 5. References Petersoen, G. (2009). Customer Relationship Management. New York City: Wiley Publishers.