The document discusses the importance of communicating data effectively. It states that data is worthless if not communicated, and that over 1.5 million managers are needed to take advantage of all generated data. However, results do not speak for themselves, and proper communication is needed. It provides examples of scientists like Gregor Mendel and Dr. John Gottman who achieved recognition through good data communication. While there is data everywhere, it needs to be communicated effectively to the intended audience by focusing only on relevant details. The key message is that having data is not enough - it must be communicated well to have value.