The document discusses challenges with integrating customer data from various sources and channels. It proposes creating a single data warehouse with a common, user-friendly interface that can work with different data connectors. The solution is to better leverage web analytics by moving from individual identification of customers to a single centralized data system.

1. Data Integration

2. The Challenge

3. Customers’ Data Website Mobile apps Media/Print & Outdoor Ad TV Ad Social Networking apps Radio Ad Brand perception Shop & Filed MKT Call Centres Data Warehouse

4. Marketing Mix Awareness Consideration Initial purchase On boarding Up Selling Loyalty Service Team Store/Branch Call Centre Direct Mail Offline E-Mail Mobile Website Search Blog Online Ad Online Product Placement Field Outdoor TV/Print/Radio Mass Channel

5. Approaches

6. Approaches Single data warehouse 2. Providing a common interface (user friendly) that works with several custom wrappers.

7. The Solution

8. A better used of Web Analytics From Individual Identification 2. To a Single Data System