Before implementing the QR Codes, and adding a quasi-computer kiosk along with tablets, we were losing up to 35% of our leads due to poorly written forms, and the only alternative was an expensive badge scanner. Thanks to the strategy that I implemented, not only did we outright eliminate the paper form and improved lead generation by 100%, but we also were able to utilize the image of ‘innovation’ to our advantage. Booth visitors at the conferences and trade shows wanted scanned the QR codes to fill out the form, and those who did not have a QR code reader, immediately downloaded one just so that they could try it.

1. DATA Inc.
Trade Shows
Marketing Case Study

2. The Organization – DATA Inc.
• IT Consulting Company
– Staff Augmentation
– Application Development
• Targets Fortune Financial,
Pharmaceutical,
Public Sector

3. The Challenge
Improve lead acquisition at conferences and
trade shows
• Poorly written forms led to up to 35% loss of leads at
trade shows and conferences
• Only one costly alternative was
available

4. The Idea
Go Digital
• Use available technology to acquire leads
– Laptops / Tablets / Mobile Devices

5. The Strategy
• Provide 3 options to
attendees
1. Use computers with
mobile connection to an
online form
2. Utilize QR Codes for
people to fill out from
their smartphone
3. Collect Business cards

6. Option 1
• Computer kiosk
– Simple to use form
– Upon filling the form
out, user receives an
email
– Information goes
directly into
database

7. Option 2
• QR Code
– Attendees scan QR
Code
– Takes attendees to a
mobile friendly form
– Upon filling out on
their smartphone, user
receives confirmation
– Information goes
directly into database

8. Option 3
• Drop a business card
– Traditional way of
keeping in touch with
individuals

9. The Results
• Eliminated the need for written forms
• Improved lead generation from trade shows
by 100%
• Use of the QR Code facilitated a ‘wow’
factor at the shows
– Attendees scanned the code just for the
thrill…and then filled the form out

10. My Role
• Head of Marketing
– DATA Inc.

11. My Role
• Oversaw events and
conferences
– Experience with
• Trade Shows
• Conferences
• Speaking Engagements
• Networking
• Business Development

12. About George Nikanorov
• Over 15 years of B2B and B2C Sales,
Marketing and Communications Experience
• Successful track record spanning multiple
industries and verticals
• Recognized speaker and panelist
• Educator and Volunteer

13. Contact Me
gnikanorov@hotmail.com
linkedin.com/in/georgen - @george_n – Twitter
facebook.com/gvnikaorov