This document discusses how data is driving decisions in research. It notes that the amount of data being generated is growing exponentially and researchers are now in the data business. It outlines four transformations needed - from unmanaged to managed data, disconnected to connected data, invisible to findable data, and single-use to reusable data. National strategies in Australia are aiming to support these transformations through initiatives like the Australian National Data Service which provides resources and expertise to help researchers manage, connect, and enable reuse of research data.