Effective marketing begins with research. And effective enrollment marketing means knowing your target aucience from the earliest possible stages on through enrollment, known in higher education as the enrollment funnel.
Jesse Trahan’s marketing strategy is based on end-to-end audience analysis that begins with detailed Google Analytics reports that are accompanied by Quantcast’s proprietary web visitor demographic algorhythmns and continues with heavy analysis of prospect, applicant and enrolled populations.
This data informs audience selection, which in turn informs media strategy and messaging factors including content, tone and visuals. A marketing campaign is created to raise interest, increase awareness and, ultimately, drive qualified suspects to the web where they become prospects and formally enter the enrollment funnel.
This is a revision of my earlier presentation. The deck is a broad overview of personal branding, including tips on how to research, own and embrace your personal brand. From there the presentation touches on ways to claim your identity online, how to leverage social networks, and how to effectively network with your connections.
On October 14, 2011, Annie issued a report on FIRST with a "BUY" rating.
Nonprofit Investor ("NPI") is a platform for the creation and distribution of free, in-depth research on charity organizations by volunteers.
If you believe there are any inaccuracies or errors in any report, please contact us.
This webinar will offer an accessible introduction to nonprofit accounting and to the primary documents used to communicate your organization’s financial reality to funders, potential donors, board members, and the interested public. Documents covered will include operating budgets, audited financial statements, the IRS Form 990, and the annual report.
This is a revision of my earlier presentation. The deck is a broad overview of personal branding, including tips on how to research, own and embrace your personal brand. From there the presentation touches on ways to claim your identity online, how to leverage social networks, and how to effectively network with your connections.
On October 14, 2011, Annie issued a report on FIRST with a "BUY" rating.
Nonprofit Investor ("NPI") is a platform for the creation and distribution of free, in-depth research on charity organizations by volunteers.
If you believe there are any inaccuracies or errors in any report, please contact us.
This webinar will offer an accessible introduction to nonprofit accounting and to the primary documents used to communicate your organization’s financial reality to funders, potential donors, board members, and the interested public. Documents covered will include operating budgets, audited financial statements, the IRS Form 990, and the annual report.
On October 13, 2011, Stephanie issued a report on Citizen Schools with a "HOLD" rating.
Nonprofit Investor ("NPI") is a platform for the creation and distribution of free, in-depth research on charity organizations by volunteers.
If you believe there are any inaccuracies or errors in any report, please contact us.
Social Finance and Impact Investing in CanadaKarim Harji
Presentation at OISE - November 21, 2012
• An overview of the state of social finance and impact investing across Canada
• An analysis of why Canada is well positioned to become a leader globally
• A participatory discussion on the key issues such as:
-- The perceived trade-offs between social impact vs. financial return;
--- How philanthropy can complement social finance;
--- Measurement of social value creation;
--- Legislation and public policy; and
--- Bridging silos between sectors and organizations.
The results of a 2009 survey of Canadian Economic Development professionals, conducted by On Three Communication Design Inc., in partnership with the Economic Developers Association of Canada.
Paul Raetsch retired north east regional director of the Economic Development Administration explains what a Comprehensive Economic Development Strategy Planning effort entails.
"Financial Sustainability: Creating a University of the 21st Century." A presentation by UC Davis Vice Chancellor and Chief Financial Officer, Dave Lawlor.
On October 13, 2011, Stephanie issued a report on Citizen Schools with a "HOLD" rating.
Nonprofit Investor ("NPI") is a platform for the creation and distribution of free, in-depth research on charity organizations by volunteers.
If you believe there are any inaccuracies or errors in any report, please contact us.
Social Finance and Impact Investing in CanadaKarim Harji
Presentation at OISE - November 21, 2012
• An overview of the state of social finance and impact investing across Canada
• An analysis of why Canada is well positioned to become a leader globally
• A participatory discussion on the key issues such as:
-- The perceived trade-offs between social impact vs. financial return;
--- How philanthropy can complement social finance;
--- Measurement of social value creation;
--- Legislation and public policy; and
--- Bridging silos between sectors and organizations.
The results of a 2009 survey of Canadian Economic Development professionals, conducted by On Three Communication Design Inc., in partnership with the Economic Developers Association of Canada.
Paul Raetsch retired north east regional director of the Economic Development Administration explains what a Comprehensive Economic Development Strategy Planning effort entails.
"Financial Sustainability: Creating a University of the 21st Century." A presentation by UC Davis Vice Chancellor and Chief Financial Officer, Dave Lawlor.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
2. Campaign Message Factors
• Awareness gap that exists between our target audience and our
programs’ existence, breadth and depth
• Career advancement is the key motivator of our students
• Towson’s comprehensive university identity emphasizing the
systematic addition of strong programs that represent emerging
disciplines, addressing economic and workforce needs, and serving the
metropolitan region.1
• Towson’s metropolitan university status serving local communities
and regions; anchoring our greater metropolitan region.2
1Towson At A Glance: Towson University Mission Statement
http://www.towson.edu/main/abouttu/glance/mission.asp
2CUMU: Coalition of Urban and Metropolitan Universities
http://www.cumuonline.org/about.aspx
Intro 2
3. Campaign Message Factors
What we want to communicate to our target audience
Towson University provides students with applied
learning and engagement in off-campus educational
experiences in their fields of interest to advance their
careers and, in the process, positively influence the
development and well being of the surrounding
community, state, and region.
Intro 3
4. Campaign Message Factors
Single most important message
Towson is the university that puts me to work—in classes with
professors who are active experts in their fields, in internships,
field placements and research assistantships where I'll build
valuable professional experience and networks, and in my career
of choice upon graduation.
A Towson graduate education is applicable in the real world, and
I don't have to wait until I graduate to put my education to work.
Intro 4
5. Campaign Media Factors
Target Audience
A Maryland-based, white female Millennial (1982-2001)
with deep trust in authority and institutions and heavy
dependence on team work. She matures into a heroic
young adult.1 Her enrollment funnel activity ramps up in
the fall with a break over the holidays and a big return in
January.
1Generations: The History of America’s Future, 1584 to 2069; Strauss & Howe
Intro 5
6. Campaign Media
The January Factor
Web Visits Requests for Info Applications
09-10 10-11 11-12 09-10 10-11 11-12 09-10 10-11 11-12
Pre-Jan 53% 51% 50% 52% 50% 51% 42% 47% 46%
January 11% 11% 11% 9% 10% 9% 21% 19% 22%
Post-Jan 36% 38% 39% 38% 40% 40% 37% 34% 32%
Intro 6
7. Campaign Evolution
Fiscal Years 2009-2011
Message and media factors contributed to
a campaign strategy of real TU students
relating their personal stories of gaining
valuable real-world experience, making
significant contributions, and becoming
highly desirable in their professional fields,
before they even graduate.
Intro 7
9. Campaign Evolution
Fiscal Years 2011-12
Student voices are now amplified by alumni
crediting TU for their success and employers
reinforcing our core message of the very real
value of real-world experience.
Intro 9
13. Graduate Growth Comparison:
Programs* vs. Marketing Budget
120 $414,000
100 $345,000
Year: 1999
Programs: 33
Budget: $138k
80 $276,000
TU designated growth institution,
w/additional $/FTE. Provost's office created
grad scholarships and added funds to mktng
60 $207,000
Year: 2012
Programs: 112
Budget: $138k
40 $138,000
*Program count is approximate and includes concentrations & tracks
20 $69,000
0 $0
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
Intro 13
14. Web Visits
AY 08-09 AY 09-10 AY 10-11 AY 11-12
80000
70000
60000
50000
40000
30000
20000
10000
0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Page 1 of 33
15. Web Page Views
AY 09-10 AY 10-11 AY 11-12
350000
300000
250000
200000
150000
100000
50000
0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Page 2 of 33
16. Web Pages Per Visit
AY 09-10 AY 10-11 AY 11-12
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Page 3 of 33
17. Average Visit Duration Minutes
AY 09-10 AY 10-11 AY 11-12
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Page 4 of 33
18. Prospects by Month
2011-12
800
700
600
500
400
300
200
100
0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Page 5 of 33
19. Prospects by Month
2008-09 2009-10 2010-11 2011-12
800
700
600
500
400
300
200
100
0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Page 6 of 33
20. Applications by Month
2011-12
1200
46% 22% 32%
1000
800
600
400
200
0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Page 7 of 33
21. Applications by Month
2008-09 2009-10 2010-11 2011-12
1200
46% 22% 32%
47% 19% 34%
42% 21% 37%
41% 20% 39%
1000
800
600
400
200
0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Page 8 of 33
22. Prospect Age
08-09 09-10 10-11 11-12
3500
3% 48% 34% 15%
3% 49% 34% 14%
3% 49% 33% 16%
4% 49% 32% 15%
3000
2500
2000
1500
1000
500
0
18 or under 19-24 25-34 35-44 45-54 55-64 65 and over
Page 9 of 33
23. Prospect State
2008-09, 09-10, 10-11, 11-12
Combined Due To Nearly Identical Numbers
PA, 7%
NY, 3%
NJ, 2%
MD, 66% DE, 1%
Page 10 of 33
24. Applicant State
FY 2008-09, 09-10, 10-11, 11-12
Combined Due To Nearly Identical Numbers
NJ, 3%
NY, 2%
PA, 5%
MD, 79%
VA, 2%
Page 11 of 33
25. Enrolled State
FY 2008-09, 09-10, 10-11, 11-12
Combined Due To Nearly Identical Numbers
MD, 91%
PA, 3%
VA, 1%
NJ, 1%
NY, 1%
Page 12 of 33
26. Prospect Sex
100%
90% M, 21%
M, 23% M, 24% M, 23%
80%
70%
60%
50%
40% F, 79%
F, 77% F, 76% F, 77%
30%
20%
10%
0%
08-09 09-10 10-11 11-12
Page 13 of 33
27. Prospect Sex & Age
F 08-09 F 09-10 F 10-11 F 11-12 M 08-09 M 09-10 M 10-11 M 11-12
3000
2500
2000
1500
1000
500
0
18 or under 19-24 25-34 35-44 45-54 55-64 65 and over
Page 14 of 33
28. Applicant Sex
100%
90%
M, 26% M, 27% M, 28%
M, 28%
80%
70%
60%
50%
40%
F, 74% F, 73% F, 72% F, 73%
30%
20%
10%
0%
2008-09 2009-10 2010-11 2011-12
Page 15 of 33
38. Graduate Marketing Budget
FY 2011-12
Sum of Spend
Medium Channel Type Total
Interactive Ad Serving Fees 784
BaltimoreSun.com Banner 8490
Google Adwords SEM 25994
Millenial Media (Mobile) Banner 18000
Quantcast (Lookalike) Banner 20000
Resonate (Values) Banner 9000
U.S. News & World Report Banner 5090
WashingtonPost.com Banner 13456
WTMD.org Banner 1800
Interactive Total 102614
Misc Misc 2607
Misc Total 2607
Radio Production 5000
WERQ-FM Commercial 12501
WWMX-FM Commercial 10175
WZFT-FM Commercial 5103
Radio Total 32779
Grand Total 138000
Page 25 of 33
39. Graduate Web Pages Data
Visits AY 08-09 AY 09-10 AY 10-11 AY 11-12 AVG
Jul 20,145 21,320 26,816 34,073 25,589
Aug 21,770 27,623 41,380 45,558 34,083
Sep 24,348 36,681 44,140 45,246 37,604
Oct 24,271 46,754 54,846 62,171 47,011
Nov 24,987 52,670 60,414 69,070 51,785
Dec 23,630 34,264 43,040 49,730 37,666
Jan 29,675 46,709 57,806 68,369 50,640
Feb 23,887 35,174 42,811 52,361 38,558
Mar 26,615 32,085 42,044 47,736 37,120
Apr 26,238 29,210 39,171 49,384 36,001
May 25,928 29,770 43,782 48,417 36,974
Jun 19,749 24,615 36,872 40,573 30,452
AVG 24,270 34,740 44,427 51,057 38,624
Pageviews AY 09-10 AY 10-11 AY 11-12 AVG
Jul 72,277 90,404 132,773 98,485
Aug 85,947 122,311 159,169 122,476
Sep 101,688 123,361 152,618 125,889
Oct 119,987 148,163 241,795 169,982
Nov 128,283 165,842 265,628 186,584
Dec 95,625 148,865 218,053 154,181
Jan 133,961 205,412 304,832 214,735
Feb 95,781 145,840 220,326 153,982
Mar 101,308 152,297 215,681 156,429
Apr 92,701 139,430 216,810 149,647
May 96,024 151,210 219,858 155,697
Jun 79,518 129,901 186,655 132,025
AVG 100,258 143,586 211,183 151,676
Pages/Visit AY 09-10 AY 10-11 AY 11-12 AVG
Jul 3.39 3.37 3.90 3.55
Aug 3.11 2.96 3.49 3.19
Sep 2.77 2.79 3.37 2.98
Oct 2.57 2.70 3.89 3.05
Nov 2.44 2.75 3.85 3.01
Dec 2.79 2.75 4.38 3.31
Jan 2.87 3.55 4.46 3.63
Feb 2.72 3.41 4.21 3.45
Mar 3.16 3.62 4.52 3.77
Apr 3.17 3.56 4.39 3.71
May 3.23 3.45 4.54 3.74
Jun 3.23 3.52 4.60 3.78
AVG 2.95 3.20 4.13 3.43
Avg. Visit Duration AY 09-10 AY 10-11 AY 11-12 AVG
Jul 0:03:26 0:03:36 0:04:07 0:03:43
Aug 0:03:13 0:03:09 0:03:45 0:03:22
Sep 0:02:57 0:02:51 0:03:33 0:03:07
Oct 0:02:54 0:02:52 0:03:31 0:03:06
Nov 0:02:49 0:03:00 0:03:28 0:03:06
Dec 0:03:14 0:03:32 0:04:02 0:03:36
Jan 0:03:27 0:03:45 0:04:10 0:03:47
Feb 0:03:01 0:03:27 0:03:46 0:03:25
Mar 0:03:24 0:03:38 0:03:54 0:03:39
Apr 0:03:24 0:03:37 0:03:46 0:03:36
May 0:03:30 0:03:29 0:03:50 0:03:36
Jun 0:03:34 0:03:52 0:03:53 0:03:46
AVG 0:03:14 0:03:24 0:03:49 0:03:29
Avg. Visit Duration Seconds AY 09-10 AY 10-11 AY 11-12 AVG
Jul 206 216 247 223.00
Aug 193 189 225 202.33
Sep 177 171 213 187.00
Oct 174 172 211 185.67
Nov 169 180 208 185.67
Dec 194 212 242 216.00
Jan 207 225 250 227.33
Feb 181 207 226 204.67
Mar 204 218 234 218.67
Apr 204 217 226 215.67
May 210 209 230 216.33
Jun 214 232 233 226.33
AVG 194.42 204.00 228.75 209.06
Avg. Visit Duration Minutes AY 09-10 AY 10-11 AY 11-12 AVG
Jul 3.43 3.60 4.12 3.72
Aug 3.22 3.15 3.75 3.37
Sep 2.95 2.85 3.55 3.12
Oct 2.90 2.87 3.52 3.09
Nov 2.82 3.00 3.47 3.09
Dec 3.23 3.53 4.03 3.60
Jan 3.45 3.75 4.17 3.79
Feb 3.02 3.45 3.77 3.41
Mar 3.40 3.63 3.90 3.64
Apr 3.40 3.62 3.77 3.59
May 3.50 3.48 3.83 3.61
Jun 3.57 3.87 3.88 3.77
AVG 3.24 3.40 3.81 p
40. Graduate Prospect Data
Prospects 2007-08 2008-09 2009-10 2010-11 2011-12 AVG
Jul 360 370 482 442 606 452
Aug 393 376 641 671 569 530
Sep 441 407 626 666 672 562
Oct 440 434 663 601 695 567
Nov 346 369 585 555 457 462
Dec 288 319 401 438 546 398
Jan 344 498 606 637 649 547
Feb 245 390 441 483 537 419
Mar 268 401 489 548 488 439
Apr 248 407 519 620 525 464
May 329 423 543 511 609 483
Jun 301 478 504 559 599 488
TOT 4003 4872 6500 6731 6952 5812
AVG 334 406 542 561 579 484
Age 08-09 08-09 09-10 09-10 10-11 10-11 11-12 11-12
18 or under 116 3% 148 3% 251 4% 203 3%
19-24 1887 49% 2825 49% 3261 49% 3314 48%
25-34 1296 34% 1923 33% 2148 32% 2354 34%
35-44 326 9% 560 10% 646 10% 694 10%
45-54 165 4% 271 5% 301 4% 288 4%
55-64 27 1% 80 1% 74 1% 67 1%
65 and over 1 0% 10 0% 8 0% 11 0%
TOT 3818 100% 5817 52% 6689 15% 6931 4%
Sex 08-09 08-09 09-10 09-10 10-11 10-11 11-12 11-12
F 3079 77% 5087 79% 5077 76% 5332 77%
M 931 23% 1388 21% 1612 24% 1600 23%
TOT 4010 100% 6475 100% 6689 100% 6932 100%
State 08-09 08-09% 09-10 09-10% 10-11 10-11% 11-12 11-12%
MD 2,667 66% 4,307 66% 4,339 65% 4,484 64%
PA 267 7% 432 7% 463 7% 408 6%
NY 136 3% 215 3% 203 3% 211 3%
NJ 94 2% 172 3% 173 3% 194 3%
DE 46 1% 66 1% 75 1% 60 1%
TOT 4,012 100% 6,480 100% 6,699 100% 6952 100%
Age F 08-09 M 08-09 F 09-10 M 09-10 F 10-11 M 10-11 F 11-12 M 11-12
18 or under 86 30 123 25 197 54 165 38
19-24 1539 349 2344 481 2701 560 2751 563
25-34 932 364 1405 518 1463 685 1688 665
35-44 219 107 399 161 450 196 481 213
45-54 129 36 201 70 207 94 185 103
55-64 21 6 65 15 55 19 51 16
65 and over 0 1 6 4 4 4 9 2
46. Graduate Marketing Budget Data
FY 2011-12
Medium Channel Type Spend
Interactive Ad Serving Fees 784
Interactive Google Adwords SEM 25,994
Interactive Quantcast (Lookalike) Banner 20,000
Interactive Millenial Media (Mobile) Banner 18,000
Interactive WashingtonPost.com Banner 13,456
Interactive Resonate (Values) Banner 9,000
Interactive BaltimoreSun.com Banner 8,490
Interactive U.S. News & World Report Banner 5,090
Interactive WTMD.org Banner 1,800
Misc Misc 2,607
Radio Production 5,000
Radio WERQ-FM Commercial 12,501
Radio WWMX-FM Commercial 10,175
Radio WZFT-FM Commercial 5,103
Sum of Spend
Medium Total
Interactive 102614
Misc 2607
Radio 32779
Grand Total 138000
Page 33 of 33