This document discusses the importance of data-driven decision making. It contains quotes from experts emphasizing how data is a valuable asset and currency for companies. The document outlines the steps companies should take to become more data-driven, including understanding business goals, exploring available data and analytic capabilities, assessing skills, and selecting tools that align with goals and skills. It also provides an example of Handelsbanken, a Swedish bank that could benefit from these practices. The document discusses challenges like data silos and the need for communication and centralized strategies, and stresses the importance of learning from failures through a test-and-learn culture.