Data-driven decision making (DDDM) enhances business growth and public service delivery by utilizing data to inform decisions. It is essential due to the complexity of decisions, ensuring continual organizational growth, innovation, and discovering new opportunities. The reliance on data is increasing, particularly in sectors like healthcare, demonstrated through initiatives like Pakistan's immunization outreach program.

1. THE IMPORTANCE OF DATA DRIVEN DECISION MAKING
• Muhammad Hussain Rana
• PMS BS-18.
• S&GAD.
• Govt of the Punjab
• 24th Public Policy &Governance Course 8th May 2023 to 14th July 2023
• MPDD Lahore.
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2. DATA DRIVEN DECISION MAKING
• Data driven decision making (DDDM) is the process of using data to make
informed and verified decisions to drive business growth in private sector
and a better service delivery by the government organisations in public
sector.
• By using the right KPIs and tools, companies/organisations can overcome
biases
• and make the best managerial decisions that are aligned with their
strategies
• drive business growth in an organization
• a better service delivery by the government organisations in public sector
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3. WHY DATA DRIVEN DECISION MAKING?
• A one word answer is complexity. Any decision that we make is based on data. You
decide to cross a street and, intuitively, you gather a lot of data: traffic, weather
conditions, data about the behaviour of other pedestrians.
• In the business context, we can also make decisions by intuitively following the
instinct, but their complexity is high, so this natural approach won’t take us far. At a
certain stage, we need to switch to data-driven decision-making.
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4. Why Data Driven Decision Making is Important
• 1-Continual Organizational Growth: The core importance of data in decisions lies
in consistency and continual growth.
• 2-Knowledge & Innovation: Data driven business decisions can determine the
success of a company.
• MIT Sloan School of Business Studies Professor Andrew Mcaffee once stated in an
article in the WSJ that data driven companies benefited from 4% more productivity
and 6% percent higher profits.
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5. Why Data Driven Decision Making Is Important (continued)
• 3-New Business Opportunities: Decision making based on data leads to the
discovery of new and exciting business opportunities.
• 4-Better Communication: working with data driven mindset, you will become a
better leader and it will reflect on entire organisation.
• Unrivalled Adabtability: dddm will make your business incredibly adaptable. wil
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6. HOW TO MAKE DATA DRIVEN DECISIONS
• Data-driven decision-making relies on key performance indicators
(KPIs) and measurable goals,
• they play a crucial role in the development of effective business strategies.
• Through careful analysis of insights and patterns gleaned from these metrics,
professionals can create targeted activities and plans that are most beneficial for the
company
• By leveraging data, organizations can identify new opportunities with a higher likelihood
of success, generate more revenue, and prepare for future growth by accurately
predicting trends
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7. Data-driven Decisions Are The Future
Less than one quarter of organizations report that "nearly all their strategic decisions are data-driven
today
Q. To what extent would you say strategic decisions at your organization are currently data driven (i.e. Base All
respondents (n-577)
Source: 451 Research's Voice of the Enterprise Data & Analytics, Data Oven Practices 2022
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S&P GLOBAL
Market Intelligence

8. Significantly more important 12 months from now
Somewhat more important 12 months from now
Somewhat less important 12 months from now
Significantly less important 12 months from now
No change 12 months from now
Don't know
35%
3%
43%
3%
1%
14%
Over The Time, Data Is Becoming Increasingly Important For Decision-making
Only 4% of respondents report data will be less important to their organization 12 months from now
Nearly 79% of participants report data will be more important to
their organization's decision-making over the next 12 months.
Q. Looking ahead 12 months, do you think data will be more or less important to your organization's
decision-making?
Base: All respondents (576)
Source: 451 Research's Voice of the Enterprise: Data & Analytics Data-Driven Practices 2022
_________
S&P GLOBAL
Market Intelligence
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9. Use Of Data In Health Sector For Immunization Outreach In Pakistan
• According to Pakistan’s Expanded Programme on Immunisation (EPI), 27% deaths among
children under five years are caused by diseases that could be prevented through
vaccinations.
• These diseases include Polio, Neonatal Tetanus, Measles, Diphtheria, Pertussis
(whooping cough), Hepatitis-B, Hib Pneumonia, Meningitis and Tuberculosis.
• EPI enlisted the help of the PITB to address vulnerabilities in the programme.
• The PITB provided vaccinators smartphones with applications to digitise their fieldwork
and monitor attendance and performance.
• The smartphones were used to enter real-time immunisation records that were then sent
to a centralised database.
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11. Jolie Effect.
In May 2013 Angelina Jolie announces
that she has undergone double
mastectomy due to BRCA 1 gene present
in her body which increases the chances
of breast cancer.
She arrived at this decision only because
of troves of data available on BRCA 1
gene as a result of data storages.
As a result the number of women
registering for removal quadrupled sine
then,
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