Data dive practical segmentation techniques

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The document summarizes Jeff Shuck's presentation on practical segmentation techniques. The presentation covered basics like graphs, filters, pivot tables and conditional formatting. It also discussed deeper analysis techniques like descriptive statistics, ANOVA and correlation. Additionally, the presentation explained prediction methods like regression. The slides provided information on factor sparsity, the 80-20 rule and recommended downloading a dataset and ensuring the Analysis ToolPak is installed in Excel to follow along with the data dive examples.

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Data Dive:
Practical Segmentation Techniques
#12NTCDataDive

Jeff Shuck
@jeffshuck
Event 360, Inc.

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 1

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 2

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 3

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 4

Factor Sparsity

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 5

80-20

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 6

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 7

Techniques
• Basics
• Graphs
• Filters
• Pivot Tables
• Conditional Formatting
• Deeper Analysis
• Descriptive Statistics
• ANOVA
• Correlation
• Prediction
• Regression

Data Dive: Practical Segmentation Techniques Slide 8

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 9

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 10

Data Analysis ToolPak
• Download the dataset
• www.event360.com/12NTC
• Open Excel
• Make sure you have “Analysis ToolPak” installed
• File: Options
• Options: Add-Ins
• Add-Ins: Manage
• Manage: Excel Add-Ins: Go
• Check the box for Analysis ToolPak
• OK

Data Dive: Practical Segmentation Techniques Slide 11

Questions?

Data Dive: Practical Segmentation Techniques Slide 12

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 14

Your part matters.

Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 15

Jeff Shuck
• jeff@event360.com
• yourpartmatters.org
• event360.com/blog
• @jeffshuck
• Facebook/jeff.shuck

March 7, 2012

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Data dive practical segmentation techniques

1. Data Dive: Practical Segmentation Techniques #12NTCDataDive Jeff Shuck @jeffshuck Event 360, Inc.

2. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 1

3. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 2

4. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 3

5. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 4

6. Factor Sparsity Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 5

7. 80-20 Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 6

8. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 7

9. Techniques • Basics • Graphs • Filters • Pivot Tables • Conditional Formatting • Deeper Analysis • Descriptive Statistics • ANOVA • Correlation • Prediction • Regression Data Dive: Practical Segmentation Techniques Slide 8

10. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 9

11. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 10

12. Data Analysis ToolPak • Download the dataset • www.event360.com/12NTC • Open Excel • Make sure you have “Analysis ToolPak” installed • File: Options • Options: Add-Ins • Add-Ins: Manage • Manage: Excel Add-Ins: Go • Check the box for Analysis ToolPak • OK Data Dive: Practical Segmentation Techniques Slide 11

13. Questions? Data Dive: Practical Segmentation Techniques Slide 12

14.

15. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 14

16. Your part matters. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 15

17. Jeff Shuck • jeff@event360.com • yourpartmatters.org • event360.com/blog • @jeffshuck • Facebook/jeff.shuck March 7, 2012

18. Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! or online at www.nten.org/ntc/eval

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