This document provides instructions for creating a 5-slide PowerPoint presentation with data visualizations for a case study on the company Real Spirit. It includes details on 5 visualizations to create: 1) sales performance by geographic region, 2) net sales and market growth rates over time, 3) potential new product categories, 4) market share comparison between Real Spirit and competitors, and 5) consumer perceptions of products for a new launch. The visualizations should highlight key trends and comparisons in the data.

1. Alessandro Recla
Data visualisation exercise: the Real Spirit case
June 2023
DATA DESCRIPTION AND VISUALISATION WORKSHOP
Mumbai | India

2. 2
DATA VISUALISATION
Real Spirit case: Build a 5-slides presentation in PowerPoint with the following five visualisations,
that you can create using Excel:
Visualisation 1 – Sales performance
Visualisation 2 – Net sales and market growth rate
Visualisation 3 – Creation of a new product
Visualisation 4 – Market share
Visualisation 5 – Product launch

3. 3
VISUALISATION 1 – SALES PERFORMANCE
Real Spirit is a company specialized in production and distribution of spirits. It wants to estimate
the weight that each geographic region, into which it imports its products, has on the turnover.
Graphically represent the reported data.
The objective of the graph is to highlight the breakdown between the different countries.
Geographic regions
Turnover
(million of €)
Asia 369.0
Europe 246.0
North America 123.0
LatAm 430.5
Africa 61.5
Total 1230.0

4. 4
VISUALISATION 2 – NET SALES AND MARKET
GROWHT RATE
Sales data and market growth with percentage changes year over year.
Graphically represent the reported data.
The objective of the graphic analysis, having established the starting point (i.e. 2009 = 100), is to
highlight the trends in the historical period considered in terms of net sales and market growth.
2010 2011 2012 2013 2014 2015 2016 2017
NET SALES 8,6% -7,8% 17,3% 10,1% 8,5% 12,9% 7,4% 3,5%
MARKET GROWTH RATE -4,5% -6,9% 7,5% -4,1% 2,4% -13,5% 9,9% 7,4%

5. 5
VISUALISATION 3 – CREATION OF A NEW
PRODUCT
The company is considering developing a new product for the market and would like to
understand what could be the most interesting category in which to place it.
If necessary, transform and graphically represent the reported data.
The objective of the graph is to highlight the most attractive categories in terms of KPIs to be
established. It is possible to transform the variables provided.
Product
categories
Total revenues
per category
(millions €)
Market growth
Real Spirit
revenues per
category
(millions €)
Whiskey 1200 -5,5% 450
Vodka 1000 16,0% 290
Rum 500 -8,8% 250
Tequila 700 6,5% 130
Aperitifs 200 9,5% 110

6. 6
VISUALISATION 4 – MARKET SHARE
At this point, the company wishes to understand how the product portfolio of the two main
competing companies is composed, analyzing the different revenues by type of product.
If necessary, transform and graphically represent the reported data.
The objective of the graphic analysis is to compare the product portfolio of the three companies in
terms of % of turnover.
Products
Real Spirit
revenues
Competitor 1
revenues
Competitor 2
revenues
Mass Market 150 10 200
Medium Quality 130 180 120
Premium Product 10 15 5

7. 7
VISUALISATION 5 – PRODUCT LAUNCH
Once the market has been analyzed and the product created, the company obtains the results
through a research on the perceived characteristics of its product and of some main competitors.
Represent the data graphically. (Scale from 0% to 100%)
The objective of the graph is to highlight the differences between competing products, trying to
bring out the distinctiveness of the new product.
Real Spirit Competitor 1 Competitor 2
Taste 98% 74% 34%
Aroma 21% 33% 43%
Clarity 82% 31% 70%
Alcohol content 40% 30% 22%
Packaging 71% 90% 67%
Price 29% 62% 95%