1. Data Collection Successful Marketing
The main objective of every organisation is to attain maximum level of
profitability and create a respectable and sought after reputation amongst
its clients. Both these aims require a smart marketing and promotional
strategy to reach out to as many prospective customers as possible.
Formulating an effective promotional plan needs complete information
about the customers to be targeted and their preferences and requirements.
Undertaking the initial research is an important and crucial part of deciding
upon the most effective business strategies.

2. Marketing Plans And Strategies
It is after this preliminary data collection that any enterprise can work on
rewarding marketing plans and strategies. With the key focus on obtaining
factual information, the consumers are targeted through various
communication medium like online surveys, telephonic conversation and
others. There are a number of approaches for gathering the information.
Each of the techniques has its own procedure, and yields different amount
of results in different timeframes. Some of the sources of gathering
information are discussed in this article.

3. Sources of Gathering Information
Call Centre: Call centres are a preferred and prevalent way for gathering
information about the customers. It involves direct questioning and recording of
feedbacks and reviews. Data collected from call centres, needs to be managed and
then transformed into information to be used as a base for planning or further
research.
Online: Online lead generation is the most cost effective technique of evaluating
consumer interests and preferences about the products or services of a business.
Information generated online may be contact details or demographic
information, and can be accumulated to as much as needed.
Email Broadcasting: Every email sent to a potential or current customer could be
considered email broadcasting. In email marketing, the most important factor is
the right recipient, without which the entire campaign yields no results. It is
important to use reliable database of prospective customers and target audience
to ensure the success of the email campaign.

4. • SMS Marketing: Mobile marketing can provide customers with time and location
sensitive, personalized information that promotes goods, services and ideas. With
the new age smartphone and mobile devices, direct marketing via SMS provides
really amazing results, allowing users for direct engagement, payment, and
targeted advertising - driving more customers towards the business.
• List Rental: List rental is a method of engaging more customers by providing them
with greater flexibility of email, calling customers directly for delivering the
message or conducting a survey.

5. Communication-Avenue
Communication Avenue,
1 Trentside, Newark on Trent
Nottinghamshire, NG24 4XB
Email: nquiries@communicationavenue.com
Contact : 0845 644 7701