Data analysis is the process of organizing, examining, and summarizing data to extract useful information. It can be used by various roles like sales managers and scientists to gain insights from raw data through techniques like trend analysis and experimental findings. Microsoft Excel provides tools for data analysis including what-if analysis features like scenarios, goal seek, solver, and data tables that allow users to evaluate how changes to input values affect outcomes. For example, scenarios can model different percentages of items sold at various price points to compare total revenue under each scenario.