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Web 2.0 in Government Conference 2009 Bushfire 2.0   Case study: online response to the 2009 Victorian Bushfires DARREN WHITELAW Department of Justice, Victoria 24 June 2009
What I’ll be covering in this session… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Just so we’re all on the same page…
But first, a little background… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s first pause a moment… ,[object Object]
 
The wost natural disaster in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au
Yarra Valley, Black Saturday, Flickr
Labertouche, Black Saturday, Drouin West CFA
Gippsland, Black Saturday, Flickr
Steels Creek home, Black Saturday, Daniel Cleaveley
Tynong CFA, Black Saturday, Flickr
CFA, Black Saturday, Flickr
CFA truck, Black Saturday, Flickr
Bunyip State Forest, Black Saturday, Anthony Brownhill
Firestorm, 9 February 2009, Seven News
Yarra Valley surrounds, March 2009, Elizabeth O’Donoghue
Flowerdale, 20 February 2009, Bob Meister
Kinglake Petrol Station, 8 March 2009, Neil Creek
Marysville, 17 April 2009, Flickr
Narbethong, near Healesville, The Age
Kinglake, Aerial view, news.com.au
Emergency protocols were activated ,[object Object],[object Object],[object Object],Australasian Inter-service Incident Management System Chief Fire Officer
Online was going to be a major factor… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hitwise Australia, March 2009
A small team set about trying to help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The online infrastructure simply couldn’t cope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We used fast, low-cost ways to react
The idea of the widget was to divert non-urgent traffic…
 
 
 
 
 
 
 
 
 
 
It all started with a single ‘click’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The rules have now changed ,[object Object],[object Object],[object Object]
Public support was overwhelming ,[object Object],[object Object],[object Object],[object Object],[object Object]
So what did we learn from all this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Hitwise, March 2009
People are looking for specific information in an emergency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bushfire searches by query type (Jan-Mar 2009) Source: Hitwise, March 2009
Some things to think about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To wrap up and summarise… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Over to you… Questions?
 
The worst natural disaster in Australia’s history ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Darren Whitelaw Web 2.0 in Government Conference 2009

Editor's Notes

  1. A series of fires that ignited or started burning across Victoria on Saturday 7 February 2009 Total of 173 people killed, another 500 injured
  2. Up to 400 individual fires recorded Started with worst-ever bushfire conditions recorded – intense heat (40°c), strong winds up to 120kph, dry bushland
  3. Destroyed 2,200 homes Wiped out or severely damaged towns of Kinglake, Marysville, Narbethong, Strathewen and Flowerdale
  4. More than 4,000 firefighters responded Took nearly one month to extinguish all the fires
  5. LAFD – using twitter to alert of fires, conducts media interviews over public radio so people can tune in Leysia Palen of the University of Colorado researched paper in New Scientist. Californian bushfires – twitter, google maps, schools and business closures Virginia Tech shootings – Wikipedia page created within 90 mins. Facebook group (I’m OK at VT) just 20 minutes after. Chinese Earthquake: First message posted by Twitter user  scribeoflight   at 2:35:33pm Beijing local time, and said simply: “earthquake. not sure how big. maybe four”. The earthquake occurred at 2:28pm. US Geological Survey operates a “did you feel it” site for locals to report seismic activity Red Cross – has set up a twitter account “Safe and Well” for use in a disaster Traffic alerts major use in emergencies – online updates will help people plan escape Govtwit.com has 1,506 of twitter names used by various levels of government