Darren R. Jackson
Chief Executive Officer
Advance Stores Company, Incorporated
5008 Airport Road
Roanoke, VA 24012
October 2, 2015
To Whom It May Concern:
I would like to introduce Nancy Dickerson. She was employed with Advance Auto Parts as a Manager,
Commercial Sales Training and Development from April 2009 to August 2015. As the Manager,
Commercial Sales Training and Development, she was instrumental in transforming our commercial
sales organization from a compliance and transactional philosophy to a customer relationship-based
culture. Below are a few highlights of the meaningful contributions she brought to the organization:
• Created a customized sales process and corresponding training which resulted in immediate
gains for our sales professionals.
• Created and facilitated a new onboarding program for all new sales hires which resulted in
them beginning to achieve sales targets within twelve weeks of hire compared to their previous
history of six months.
• Was successful in transforming existing product representatives to customer-focused sales
professionals.
• Developed and facilitated leadership training for sales managers that resulted in more efficient
and productive field leaders.
• Continuously worked with business partners throughout the organization to further enhance
our training programs’ effectiveness.
As can be seen by the above highlights, Nancy was integral to shaping and developing a rapidly
changing and successful culture and sales force within our organization. Her work with the
commercial sales team quickly spread to the rest of the company due to its success. I believe Nancy’s
tenacity and innovative ideas will bring positive results to your organization.
Sincerely,
Darren Jackson
CEO

Darren Jackson recommendation

  • 1.
    Darren R. Jackson ChiefExecutive Officer Advance Stores Company, Incorporated 5008 Airport Road Roanoke, VA 24012 October 2, 2015 To Whom It May Concern: I would like to introduce Nancy Dickerson. She was employed with Advance Auto Parts as a Manager, Commercial Sales Training and Development from April 2009 to August 2015. As the Manager, Commercial Sales Training and Development, she was instrumental in transforming our commercial sales organization from a compliance and transactional philosophy to a customer relationship-based culture. Below are a few highlights of the meaningful contributions she brought to the organization: • Created a customized sales process and corresponding training which resulted in immediate gains for our sales professionals. • Created and facilitated a new onboarding program for all new sales hires which resulted in them beginning to achieve sales targets within twelve weeks of hire compared to their previous history of six months. • Was successful in transforming existing product representatives to customer-focused sales professionals. • Developed and facilitated leadership training for sales managers that resulted in more efficient and productive field leaders. • Continuously worked with business partners throughout the organization to further enhance our training programs’ effectiveness. As can be seen by the above highlights, Nancy was integral to shaping and developing a rapidly changing and successful culture and sales force within our organization. Her work with the commercial sales team quickly spread to the rest of the company due to its success. I believe Nancy’s tenacity and innovative ideas will bring positive results to your organization. Sincerely, Darren Jackson CEO