Dark Times for Dark Patterns (Pecha Kucha style)
A lightning version of the talk Cristina Viganò and I gave at SXSW Interactive 2016, as presented at BIMA's SXSW Hair of the Dog event in London on March 14th 2016. As designers, we sometimes find ourselves on a knife edge between user needs and business goals. It can be tempting to fall back to “dark patterns” - processes designed to trick users - because they are a shortcut to results. However, the use of dark patterns isn’t conducive to a good night’s sleep. Most of us want to find solutions that don’t resort to deceiving users. This talk explores alternatives to infamous and common dark patterns, with a focus on how we can use psychological principles and persuasive design techniques to meet goals through encouragement rather than deception.
Recommended
More Related Content
What's hot
What's hot (16)
Similar to Dark Times for Dark Patterns (Pecha Kucha style)
Similar to Dark Times for Dark Patterns (Pecha Kucha style) (20)
Recently uploaded
Recently uploaded (20)
Dark Times for Dark Patterns (Pecha Kucha style)
- 1. #uxblackout
- 3. linkedin.com
- 4. – Hanlon’s Razor “Never attribute to malice that which can be adequately explained by stupidity.” catb.org/jargon/html/H/Hanlons-Razor.html
- 5. – Principles of Persuasive Technology Design “Persuasive technologies must not misinform in order to achieve their persuasive end.” ‘Towards an Ethics of Persuasive Technology’, Berdichevsky & Neuenschwander, dl.acm.org/citation.cfm?id=301410
- 6. – Dan Turner’s White Lie Heuristics White lies should increase the user’s effectiveness. alistapart.com/article/design-white-lies-ethics
- 7. SocietyUserDesigner Evil Commercial Motivational Charitable LinkedIn’s technique ‘Evil by Design’, Chris Nodder, evilbydesign.info Selfish Altruistic
- 9. REINFORCEMENT Ethical Alternative Uber for iOS, uber.com
- 10. PUBLIC COMMITMENT Ethical Alternative Facebook posts from Runtastic (runtastic.com) and Strava (strava.com)
- 11. HIDDEN OPTIONS Dark Pattern Windows 8.1, Feb 2014
- 12. TRY BEFORE YOU BUY AND SOCIAL PROOF Ethical Alternative gathercontent.com/pricing-plans
- 13. Number of options Likelihoodofaction 6 flavours 24 flavours ‘The Art of Choosing’, Sheena Lyengar
- 17. RYANAIR FINED €850,000 SCHOLASTIC FINED $710,000 LINKEDIN SETTLED FOR $13 MILLION theguardian.com/business/2014/feb/17/ryanair-easyjet-fined-travel-insurance ftc.gov/news-events/press-releases/2005/06/childrens-book-publisher-pay-710000-settle-charges-it-violated fastcodesign.com/3051906/fast-feed/after-lawsuit-settlement-linkedins-dishonest-design-is-now-a-13-million-problem
- 18. PASSENGER NUMBERS UP 16% PROFITS UP 25% irishexaminer.com/breakingnews/business/ryanair-passenger-numbers-up-16-679935.html irishexaminer.com/breakingnews/business/ryanair-reports-25-profits-rise-688294.html
- 19. CREDIBILITY ThresholdCredibility Operator Content Design Adapted from BJ Fogg’s web credibility framework
- 20. – Baumeister, Bratslavsky, Finkenauer, & Vohs “You are more upset about losing $50 than you are happy about gaining $50.” ‘Bad Is Stronger Than Good’, Baumeister, Bratslavsky, Finkenauer, & Vohs, assets.csom.umn.edu/assets/71516.pdf