The document discusses a project plan to enhance Jerusalem's potential as a world city for people of all backgrounds. The plan includes establishing a forum for ideas, mapping the city's infrastructure, identifying groups that could boost its universal appeal through events, conducting an economic analysis, and formulating policy. The anticipated impacts are strengthening Jerusalem's status as a world city, reducing tensions between groups, and reinforcing its universal significance. The lead researchers estimate a cost of $160,000 per year for 2 years to fund reports, activities, and a new database on Jerusalem as a world city.