Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. Developing an effective pricing strategy involves performing market analysis to understand customer segments, targeting specific segments, and positioning your offering accordingly. Market analysis identifies actual and potential customers, segmentation divides the market into prevailing groups like gender and age, and targeting focuses marketing and packages on attracting specific segment groups.

1. PRICING STRATEGY INTRODUCTION Pricing is a fundamental aspect of financial modelling , and is one of the four Ps of the marketing mix . A higher or lower price can dramatically change both gross margins and sales volume .

2. DEVELOPING A PRICING STRATEGY PERFORMING MARKET ANALYSIS SEGMENTATION TARGETING POSITIONING

3. PERFORMING MARKET ANALYSIS CUSTOMERS ACTUAL POTENTIAL

4. SEGMENTATION Point out the prevailing segments in the market Usually we don’t make segments just expose the prevailing segments MOBILINK segmented the market on the basis of GENDER , AGE etc

5. TARGETING After segmentation we do targeting. We do marketing to to attract only our target customers. By offering specific attributes and pakeges. Like MOBILINK came with LADIES FIRST SMS CRAZE OCTANE