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Dance and Social Media
- 1. Dance & Social Media! @theballetbag!
- 2. • Blogging has transformed journalism in the last 10 years! • Blogs are breaking important news! • Some have become mainstream media companies (Mashable, HuffPo, etc)! • Dead or alive? Their functions are increasingly being fulfilled by other media (FB, Instagram, etc). Yet, good blogs (those w/ good content to deliver) still alive and kicking!
- 5. Tech Talk! • How much of a techie are you?! • What’s your budget?! • How much control do you want on functionality and design?! • Will you be using non standard tools?!
- 7. What’s your budget?! • Cost of platform/design! • Cost of domain! • Cost of hosting! Custom domain & custom design: from US$12/year (depending on type of domain)! Hosting in your own space: around US$100/year!
- 8. Finding a Voice! • Think about your ideal reader: what does he/she like? Write it down! • Write as if you were writing to this person!
- 9. Creating Good Content! • Your analysis should be original ! • Copy should be engaging, coherent in structure & well researched! • Mix it up: lighthearted/think pieces! • Don’t forget the layout: people judge the covers!
- 10. Mixing it Up!
- 11. Degree of Objectivity! • How personal with dancers, choreographers, etc.! • Bloggers are often conflicted! • A post or a tweet is forever (equivalent to talking about it in a public forum)! • Beware your inner fanboy/fangirl!
- 12. Multiplatform! • Why? To build an audience and drive traffic! • Twitter: breaking news, links, discussion & POVs! • Facebook: image sharing, procrastination & competitions! • Tumblr/Instagram: images, video, images!
- 13. Top Tips! • Display your social media icons prominently! • Use your blog name consistently across! • Be generous & share content (esp. FB!)! • Play ball (NB: time considerations)! • Short & sweet, but authentic!
- 14. Images: what to share! • Ballet is visual, so photography is a great asset! • Unfortunately difficult to source & lots of bad pics out there! • Dancers are very sensitive! • Important to pick good images: influence & educate!
- 15. Video: what to share! • YouTube footage: often bootlegs so quality not great (find favorite channels & sub!)! • We often share links via Twitter / FB! • As with images, it is a matter of taste. People appreciate being pointed out to good content!