Dan Hart is a marketing consultant with a strong grasp of Google's search algorithms and how to optimize websites. A lawyer hired Dan for search engine optimization help. Though experienced with technology, the lawyer realized how little he knew about internet marketing. Dan was able to identify efficient tactics to optimize the lawyer's site and understand law office time management. The lawyer now sees that search engine optimization requires a holistic approach and that Dan truly deserves being called a "guru" in the field due to his expertise and sharp marketing mind. The lawyer gives Dan his highest recommendation.

1. ATTORNEY S AT LAW
March 7, 2012
To Whom It May Concern:
I'd like to take a moment to talk about Dan Hart. Dan is a marketing consultant to whom I
turned for assistance when I needed information about search engine optimization. In order to
provide some perspective with respect to my own background and level of knowledge
surrounding these subjects, it is worth mentioning that I am not a neophyte to the digital
world. As a trial lawyer who focuses on criminal defense I frequently find myself working with
digital information and forensics. Moreover, I resort to the Internet regularly for a host of
different types of research. I am extremely tech savvy. Having opened my own firm in 1998, I
believed I had a firm grip on the state of Internet marketing and that I had kept up with the
changes since that time . I had no idea how little I actually knew.
With the exclusion of people who work for Google, I believe Dan Hart has a stronger grasp of
Google's site ranking algorithm than anyone I have ever met. Dan is able to rattle off the
different site attributes that are relevant to Google as well as the weight Google applies to
them. Furthermore when it comes to applying that information to the question of how to
optimize a particular website, Dan was instantly able to identify an efficient array of tactics for
us to employ. It's not that Dan can promise an easy fix; there is no such thing. What he was
able to do was to put us on the right path. Additionally, Dan's previous Law Office experience
was useful in planning for the increased client traffic; he is aware of the nuances of time-based
Law practices, and efficient usage of staff.
Prior to my conversations with Dan I had simply seen Google as a fairly straightforward search
engine using a complex yet straightforward algorithm devoid of nuance. I now understand that
optimization requires a more holistic approach . Before my new-found wisdom I believed that
the term guru, when applied to search engine optimizers, was an absurd overstatement. Not
only do I now understand why that term is appropriate, I now understand that it is actually
appropriately used when talking about Dan in particular. Dan Hart is indeed a Guru of search
engine optimization. He is also possessed of one of the sharpest marketing minds I know . I am
lucky to know him .
I recommend Dan without hesitation.
Sincerely,
16 West Mart,n Street. 10th Roor . Rs elgh Norm CSI olina 276D~
www.kurtzandblum.com