2. Table of Contents :
• A brief history of the company and
founder.
• The company sales overseas.
• Products.
• Cultural differences.
• Ethical aspects of the company.
2
3. Kellogg's History
• Kellogg's was founded as the Battle
Creek Toasted Corn Flake Company
on February 19, 1906
• The company was founded by Will
Keith Kellogg.
• W. K. Kellogg's signature was
adapted as a logo for the company.
• Kellogg's has acquired a lot of
companies and small businesses in
their time like : Salad Foods, Fearn
International, Mrs. Smith's Pies,
Eggo, Pure Packed Foods and
Keebler company.
3
4. Kellogg's History
• Kellogg's was founded as the Battle
Creek Toasted Corn Flake Company
on February 19, 1906
• The company was founded by Will
Keith Kellogg.
• W. K. Kellogg's signature was
adapted as a logo for the company.
• Kellogg's has acquired a lot of
companies and small businesses in
their time like : Salad Foods, Fearn
International, Mrs. Smith's Pies,
Eggo, Pure Packed Foods and
Keebler company.
3
5. Kellogg's History
• Kellogg's was founded as the Battle
Creek Toasted Corn Flake Company
on February 19, 1906
• The company was founded by Will
Keith Kellogg.
• W. K. Kellogg's signature was
adapted as a logo for the company.
• Kellogg's has acquired a lot of
companies and small businesses in
their time like : Salad Foods, Fearn
International, Mrs. Smith's Pies,
Eggo, Pure Packed Foods and
Keebler company.
3
6. Kellogg's History
• Kellogg's was founded as the Battle
Creek Toasted Corn Flake Company
on February 19, 1906
• The company was founded by Will
Keith Kellogg.
• W. K. Kellogg's signature was
adapted as a logo for the company.
• Kellogg's has acquired a lot of
companies and small businesses in
their time like : Salad Foods, Fearn
International, Mrs. Smith's Pies,
Eggo, Pure Packed Foods and
Keebler company.
3
7. Kellogg's History
• Kellogg's was founded as the Battle
Creek Toasted Corn Flake Company
on February 19, 1906
• The company was founded by Will
Keith Kellogg.
• W. K. Kellogg's signature was
adapted as a logo for the company.
• Kellogg's has acquired a lot of
companies and small businesses in
their time like : Salad Foods, Fearn
International, Mrs. Smith's Pies,
Eggo, Pure Packed Foods and
Keebler company.
3
8. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4
9. Sales Overseas
Cost
36.7%
• 56 product.
• Total revenue : 12.6 Billion Dollars.
Profit
63.3%
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4
10. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4
11. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4
12. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4
13. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4
14. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4
15. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
16. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
17. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
18. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
19. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
20. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
21. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
22. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
23. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
24. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
25. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
26. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
27. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
28. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
29. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
30. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
31. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
32. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
33. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
34. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
35. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
36. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5
37. Cultural Differences
• Kellogg's company known for introducing special brands
that suites the targeted markets.
• Kellogg's has the habit of respecting the targeted market
own culture.
• Kellogg's embraces the different ways of serving their
products
6
38. Cultural Differences
• Kellogg's company known for introducing special brands
that suites the targeted markets.
• Kellogg's has the habit of respecting the targeted market
own culture.
• Kellogg's embraces the different ways of serving their
products
6
39. Cultural Differences
• Kellogg's company known for introducing special brands
that suites the targeted markets.
• Kellogg's has the habit of respecting the targeted market
own culture.
• Kellogg's embraces the different ways of serving their
products
6
