Museums are increasingly using social media to extend their reach geographically, demographically, and to more visitors, donors, and program participants. Facebook is the most commonly used platform, used by 78% of accredited Western museums in a survey. The majority of museum social media followers are women ages 25-34 and they follow to learn about exhibitions and events as well as to show support for the institution. The most popular museums on Facebook are art museums in New York and other large cities. Social media allows museums to share photos, videos, behind-the-scenes content, and expertise to engage existing and new audiences.
While studying at the University of Minnesota – Carlson School of Management, the primary focus was to develop MVP’s (minimum viable products) for possible and real-world business entities. Studio Visível was a concept predicated on the idea of local artisans connecting with local enthusiasts: the success and impressions the artists in our community leave. Our mission on this project was to create an atmosphere of artistic and interactive, social sophistication while increasing community awareness and support to local artisans. In short, we wanted to build an entire community arts festival under one roof.
The document discusses Rotary Foundation District Grants from 2017-2018. It provides details on 43 grant proposals that were accepted totaling $50,285, which were received by 35 clubs. It highlights several grant projects, including providing books to a community care clinic, scholarships, and building bicycle stations. It encourages clubs to apply for 2018-2019 grants by May 15th to address community needs.
Charting the Course: Using Data in the Museum to Explore, Innovate, and Reach...Robert J. Stein
This talk was presented at the We Are Museums Conference in May-June 2015 in Berlin, Germany.
It seems that today’s museums are awash in data. With so many sources of data available to us, museums can easily feel that they’re drowning in numbers, but starved for real insight. This talk will present practical ways that museums can begin to collect and analyze data to help illuminate their own practice and impact with visitors. Using a unique visitor loyalty program at the Dallas Museum of Art as a case study, this talk will raise questions about what “big data” in the cultural sector really looks like and what insights it might provide to museums.
Learn more about the DMA Friends program
https://www.dma.org/visit/dma-friends
Read the article of Robert Stein about the DMA Friends programme http://rjstein.com/portfolio/dma-friends/
This document discusses how engagement analytics can help museums connect with audiences at a large scale. It describes the Dallas Museum of Art's efforts to build an engagement platform called DMAfriends to better understand user behavior and increase participation. DMAfriends collects data on user activities and profiles to identify patterns that can make the museum more responsive. The document envisions expanding this approach through a national engagement network and open source tools to help other museums also improve through data-driven insights.
RSVP volunteers Alyce Schavone, Rose Anderson, and Roberta Koehler visited Black Hills State University students to discuss their volunteer commitments with RSVP. The Retired Senior Volunteer program provides retired seniors enjoyment in life after retirement through volunteering. RSVP helps fill non-profit organizations with permanent and temporary volunteers. The volunteers have been involved with RSVP for between 5 to 20 years, volunteering with organizations like Meals on Wheels and the Chamber of Commerce. RSVP allows retired citizens to stay active in their community through needed volunteer services and activities.
While studying at the University of Minnesota – Carlson School of Management, the primary focus was to develop MVP’s (minimum viable products) for possible and real-world business entities. Studio Visível was a concept predicated on the idea of local artisans connecting with local enthusiasts: the success and impressions the artists in our community leave. Our mission on this project was to create an atmosphere of artistic and interactive, social sophistication while increasing community awareness and support to local artisans. In short, we wanted to build an entire community arts festival under one roof.
The document discusses Rotary Foundation District Grants from 2017-2018. It provides details on 43 grant proposals that were accepted totaling $50,285, which were received by 35 clubs. It highlights several grant projects, including providing books to a community care clinic, scholarships, and building bicycle stations. It encourages clubs to apply for 2018-2019 grants by May 15th to address community needs.
Charting the Course: Using Data in the Museum to Explore, Innovate, and Reach...Robert J. Stein
This talk was presented at the We Are Museums Conference in May-June 2015 in Berlin, Germany.
It seems that today’s museums are awash in data. With so many sources of data available to us, museums can easily feel that they’re drowning in numbers, but starved for real insight. This talk will present practical ways that museums can begin to collect and analyze data to help illuminate their own practice and impact with visitors. Using a unique visitor loyalty program at the Dallas Museum of Art as a case study, this talk will raise questions about what “big data” in the cultural sector really looks like and what insights it might provide to museums.
Learn more about the DMA Friends program
https://www.dma.org/visit/dma-friends
Read the article of Robert Stein about the DMA Friends programme http://rjstein.com/portfolio/dma-friends/
This document discusses how engagement analytics can help museums connect with audiences at a large scale. It describes the Dallas Museum of Art's efforts to build an engagement platform called DMAfriends to better understand user behavior and increase participation. DMAfriends collects data on user activities and profiles to identify patterns that can make the museum more responsive. The document envisions expanding this approach through a national engagement network and open source tools to help other museums also improve through data-driven insights.
RSVP volunteers Alyce Schavone, Rose Anderson, and Roberta Koehler visited Black Hills State University students to discuss their volunteer commitments with RSVP. The Retired Senior Volunteer program provides retired seniors enjoyment in life after retirement through volunteering. RSVP helps fill non-profit organizations with permanent and temporary volunteers. The volunteers have been involved with RSVP for between 5 to 20 years, volunteering with organizations like Meals on Wheels and the Chamber of Commerce. RSVP allows retired citizens to stay active in their community through needed volunteer services and activities.
Will the art of fundraising and community engagement change as we move out of the Information Age and into the Age of Transformation? What are the generational differences between the 'Adopters' (Matures, Boomers, GenX) and the 'Transformers' (GenY, GenZ, Alpha)? Presented by Lee Fox for the Getty Leadership Institute on June 11th, 2014, the biggest take-away is that just like any other non-profit or community organization, museums have to focus on communicating "impact" in order to ensure they are able to grow their charitable donations.
Turning Outward: Museums and Libraries as Sites for Community Innovation and ...West Muse
Presenter(s):
Chris Siefert, Deputy Director, Children's Museum of Pittsburgh
Leilani Lewis, Director of Marketing and Communications, Northwest African American Museum
Gerry Garzon, Library Director, Oakland Public Library
Moderator:
Margaret Kadoyama, Principal, Margaret Kadoyama Consulting
Would you like your museum to be an anchor in your community? Explore the roles of museums and libraries in community revitalization through “turning outward,” a comprehensive approach to civic change centered on our communities instead of ourselves. Hear about the Children’s Museum of Pittsburgh’s creative place-making efforts, the Northwest African American Museum’s role as a vital gathering place, and the Oakland Public Library’s redefinition of library services inside, outside, and online. Learn about the skills and attributes that are critical in sustaining effective community revitalization.
2011 Annual Report to Donors.
The mission of Stepping Stones Museum for Children is to broaden and enrich the educational opportunities for children ages ten and under and enhance their understanding of the world.
The document discusses using social media and web tools like blogs, Flickr, YouTube, and wikis to engage new audiences and encourage user participation. It provides examples of how museums and historical societies are using these tools, describes various options for creating blogs, uploading photos to Flickr, and more. It also discusses the idea of adopting a "philosophy of radical trust" by seeing users as co-creators rather than just customers.
The document discusses a partnership between the Getty Museum and Whyville, an online virtual world for kids, to raise awareness of the museum. It analyzes traffic and survey data from 2005-2006 to measure the effectiveness of the partnership. Over 21,000 unique users and 61,000 visits were recorded to Getty content on Whyville each month, and 606 unique visits from Whyville users to getty.edu were observed. However, surveys found only small changes in user attitudes and knowledge, showing the challenges of measuring learning in an online environment. Lessons included the importance of social learning and conversations to engagement and reinforcement of educational goals.
Using a Wiki to Revolutionize Your MuseumWest Muse
Want to use technology as a driving force for community outreach? Staff members of the Chandler Museum discuss how embracing the wiki, a simple yet popular web technology, has revolutionized their operations. The wiki increases accessibility to the museums education, collections, and exhibits and has become the museums leading community outreach endeavor. ChandlerpediA, the website produced by this small, local history museum, is a model that any institution can adopt regardless of budget or technological know-how.
Freewaves is the largest new media art festival in the United States, held annually in Hollywood, Los Angeles for 10 days in October. The 11th festival will feature over 150 artists from around the world showcasing new media art through various installations, projections, and performances across 10 blocks of Hollywood Boulevard. Sponsors and supporters provide funding for the free event, which attracts over 2.5 million visitors annually and promotes sponsors to a technologically savvy audience through signage, advertising, and publicity associated with the festival.
This document summarizes a webcast discussing community-based collections. It introduces the presenters and defines community-based collections as relevant because museums and libraries are important community institutions. It discusses how partnerships between libraries, archives, and museums have become more common due to budget challenges. The document then provides an example of the Panama Canal Museum collection being integrated into the University of Florida libraries and outlines topics to be covered in the webcast, including acquisition methods, technologies for access, stewardship, outreach, and assessments of community-based collection partnerships.
This document provides information about several upcoming events at Columbia College, including Dance Dance Revolution, Invisible Light Studies, an Israeli Dance Workshop, and a talk by Ryan Van Meter. It also includes details about the 1104 S. Wabash building and maps of nearby locations.
The document discusses research on supporting young social entrepreneurs. It summarizes several programs that provide funding and support to youth-led social enterprise projects. Key findings include that young people are interested in driving social change but need both emotional and practical support to succeed. Barriers include lack of funding, time, and skills. Future research areas are identified such as mapping support available and exploring connections between demographics and social action.
Knowledge, Identity, and Networks in the Informal Learning, Visitor Studies Association, July 2011, Community Wendy Pollock, Wendy Pollock LLC
Carey Tisdal, Tisdal Consulting
Museums and Big Data — Supporting Exploration, Innovation, and Audience Engag...Robert J. Stein
Today’s museums are awash in data. With so many sources of information available, an organization can be drowning in numbers, but starved for real insight. Robert Stein, former Deputy Director of the Dallas Museum of Art (DMA), will examine how museums can begin to collect and analyze data to illuminate their practice and enhance their impact on visitors. Using a unique visitor loyalty program at the DMA as a case study, he will raise questions about what “big data” in the cultural sector looks like and what insights it might provide.
The Burke Museum is launching a new exhibit called "Empowering Women: Artisan Cooperatives that Transform Communities" from June to October. This digital marketing plan recommends tactics to promote the exhibit such as developing partnerships with organizations focused on women's empowerment, creating social media content about female empowerment and artisans, and integrating digital engagement activities into the exhibit experience to drive word-of-mouth. It also suggests better leveraging the museum's position on the UW campus through campus media and promotions targeted at students and faculty in late September.
Participation at Scale: Leveraging incentive and gamification to promote muse...Robert J. Stein
A talk to MuseumNext 2013, Amsterdam describing the work of the Dallas Museum of Art in establishing the DMA Friends platform for participatory engagement.
The Rockefeller Foundation was an early investor in culture and innovation to achieve equity and sustainability – in both the environmental and field-wide senses of the term – through its NYC Cultural Innovation Fund (CIF). Created in 2007, CIF has granted $16.3 million to support 99 efforts to leverage culture to achieve social innovation.
As we prepared to launch this evaluation, it became evident that, unlike many other fields, there is not a large body of evaluative literature on the effectiveness and impact of funds for the use of cultural innovation to achieve social change. This was a finding in itself – one that we identified before the evaluation even started. More evaluations have been conducted of programs that seek to support innovation in the arts for the sake of arts, but few have examined the degree to which arts innovation funds have actually brought about the intended societal level changes.
Will the art of fundraising and community engagement change as we move out of the Information Age and into the Age of Transformation? What are the generational differences between the 'Adopters' (Matures, Boomers, GenX) and the 'Transformers' (GenY, GenZ, Alpha)? Presented by Lee Fox for the Getty Leadership Institute on June 11th, 2014, the biggest take-away is that just like any other non-profit or community organization, museums have to focus on communicating "impact" in order to ensure they are able to grow their charitable donations.
Turning Outward: Museums and Libraries as Sites for Community Innovation and ...West Muse
Presenter(s):
Chris Siefert, Deputy Director, Children's Museum of Pittsburgh
Leilani Lewis, Director of Marketing and Communications, Northwest African American Museum
Gerry Garzon, Library Director, Oakland Public Library
Moderator:
Margaret Kadoyama, Principal, Margaret Kadoyama Consulting
Would you like your museum to be an anchor in your community? Explore the roles of museums and libraries in community revitalization through “turning outward,” a comprehensive approach to civic change centered on our communities instead of ourselves. Hear about the Children’s Museum of Pittsburgh’s creative place-making efforts, the Northwest African American Museum’s role as a vital gathering place, and the Oakland Public Library’s redefinition of library services inside, outside, and online. Learn about the skills and attributes that are critical in sustaining effective community revitalization.
2011 Annual Report to Donors.
The mission of Stepping Stones Museum for Children is to broaden and enrich the educational opportunities for children ages ten and under and enhance their understanding of the world.
The document discusses using social media and web tools like blogs, Flickr, YouTube, and wikis to engage new audiences and encourage user participation. It provides examples of how museums and historical societies are using these tools, describes various options for creating blogs, uploading photos to Flickr, and more. It also discusses the idea of adopting a "philosophy of radical trust" by seeing users as co-creators rather than just customers.
The document discusses a partnership between the Getty Museum and Whyville, an online virtual world for kids, to raise awareness of the museum. It analyzes traffic and survey data from 2005-2006 to measure the effectiveness of the partnership. Over 21,000 unique users and 61,000 visits were recorded to Getty content on Whyville each month, and 606 unique visits from Whyville users to getty.edu were observed. However, surveys found only small changes in user attitudes and knowledge, showing the challenges of measuring learning in an online environment. Lessons included the importance of social learning and conversations to engagement and reinforcement of educational goals.
Using a Wiki to Revolutionize Your MuseumWest Muse
Want to use technology as a driving force for community outreach? Staff members of the Chandler Museum discuss how embracing the wiki, a simple yet popular web technology, has revolutionized their operations. The wiki increases accessibility to the museums education, collections, and exhibits and has become the museums leading community outreach endeavor. ChandlerpediA, the website produced by this small, local history museum, is a model that any institution can adopt regardless of budget or technological know-how.
Freewaves is the largest new media art festival in the United States, held annually in Hollywood, Los Angeles for 10 days in October. The 11th festival will feature over 150 artists from around the world showcasing new media art through various installations, projections, and performances across 10 blocks of Hollywood Boulevard. Sponsors and supporters provide funding for the free event, which attracts over 2.5 million visitors annually and promotes sponsors to a technologically savvy audience through signage, advertising, and publicity associated with the festival.
This document summarizes a webcast discussing community-based collections. It introduces the presenters and defines community-based collections as relevant because museums and libraries are important community institutions. It discusses how partnerships between libraries, archives, and museums have become more common due to budget challenges. The document then provides an example of the Panama Canal Museum collection being integrated into the University of Florida libraries and outlines topics to be covered in the webcast, including acquisition methods, technologies for access, stewardship, outreach, and assessments of community-based collection partnerships.
This document provides information about several upcoming events at Columbia College, including Dance Dance Revolution, Invisible Light Studies, an Israeli Dance Workshop, and a talk by Ryan Van Meter. It also includes details about the 1104 S. Wabash building and maps of nearby locations.
The document discusses research on supporting young social entrepreneurs. It summarizes several programs that provide funding and support to youth-led social enterprise projects. Key findings include that young people are interested in driving social change but need both emotional and practical support to succeed. Barriers include lack of funding, time, and skills. Future research areas are identified such as mapping support available and exploring connections between demographics and social action.
Knowledge, Identity, and Networks in the Informal Learning, Visitor Studies Association, July 2011, Community Wendy Pollock, Wendy Pollock LLC
Carey Tisdal, Tisdal Consulting
Museums and Big Data — Supporting Exploration, Innovation, and Audience Engag...Robert J. Stein
Today’s museums are awash in data. With so many sources of information available, an organization can be drowning in numbers, but starved for real insight. Robert Stein, former Deputy Director of the Dallas Museum of Art (DMA), will examine how museums can begin to collect and analyze data to illuminate their practice and enhance their impact on visitors. Using a unique visitor loyalty program at the DMA as a case study, he will raise questions about what “big data” in the cultural sector looks like and what insights it might provide.
The Burke Museum is launching a new exhibit called "Empowering Women: Artisan Cooperatives that Transform Communities" from June to October. This digital marketing plan recommends tactics to promote the exhibit such as developing partnerships with organizations focused on women's empowerment, creating social media content about female empowerment and artisans, and integrating digital engagement activities into the exhibit experience to drive word-of-mouth. It also suggests better leveraging the museum's position on the UW campus through campus media and promotions targeted at students and faculty in late September.
Participation at Scale: Leveraging incentive and gamification to promote muse...Robert J. Stein
A talk to MuseumNext 2013, Amsterdam describing the work of the Dallas Museum of Art in establishing the DMA Friends platform for participatory engagement.
The Rockefeller Foundation was an early investor in culture and innovation to achieve equity and sustainability – in both the environmental and field-wide senses of the term – through its NYC Cultural Innovation Fund (CIF). Created in 2007, CIF has granted $16.3 million to support 99 efforts to leverage culture to achieve social innovation.
As we prepared to launch this evaluation, it became evident that, unlike many other fields, there is not a large body of evaluative literature on the effectiveness and impact of funds for the use of cultural innovation to achieve social change. This was a finding in itself – one that we identified before the evaluation even started. More evaluations have been conducted of programs that seek to support innovation in the arts for the sake of arts, but few have examined the degree to which arts innovation funds have actually brought about the intended societal level changes.
2. Why social media
Extend Reach
◦ Geographically
◦ Demographically
◦ To Increase
◦ Donors (and donations)
◦ Attendance at events, programs
◦ Program Service Participation
◦ Provide program services
◦ Educate
◦ Share
◦ Interact
COPYRIGHT 2011 BY JILL BYUS RADKE 2
3. Who follows museums?
Source: MuseumNext, April
2011 online Survey
Male
36%Female
64%
Gender
0.10%
21%
42%
22.70%
9.90%
3.90%
0.40%
under 16
16-24
25-34
35-44
45-54
55-64
over 65
Age
COPYRIGHT 2011 BY JILL BYUS RADKE 3
4. Why do they follow/friend/like?
Source: MuseumNext, April 2011 online
Survey
To show support of the
institution
51.1%
To help promote the
institution
35.3%
Impressed by visit, want
to let friend know
14.8%
Learn about exhibitions &
events
98.9%
Get discounts or special
offers
24%
The museum reflects my
views and taste
28.9%
Want to show friends that
I’m cultured
5.2%
Yes
52%
No
7%
Some
of
Them
40%
Have you visited the
Museums you follow on
Twitter?
COPYRIGHT 2011 BY JILL BYUS RADKE 4
5. Museums on Social Media
0%
10%
20%
30%
40%
50%
60%
70%
80%
Facebook Twitter YouTube flickr
78%
59%
24%
16%
Accredited Western Museums Using Social Media
September 2011
COPYRIGHT 2011 BY JILL BYUS RADKE 5
6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AK AZ CA CO HI ID MT NM NV OK OR UT WA WY
Accredited Museums linking websites with social media
(Sept 2011)
Facebook % Twitter %
Number of Museums included in study (by state) AK 6 AZ 12 CA 59 CO 13 HI 4 ID 5 MT 6 NM 8 NV 2 OK 10 OR 6 UT 5 WA 14 WY 6
Linking websites with social media
COPYRIGHT 2011 BY JILL BYUS RADKE 6
7. The most museum likes
Museum Likes
MoMA The Museum of Modern Art, New York 855,952
The Metropolitan Museum of Art, New York 553,125
Solomon R. Guggenheim Museum, New York 294,097
Whitney Museum of American Art, New York 135,560
City Museum, St Louis, Missouri 122,649
New Museum, New York 112,682
Creation Museum, Petersburg, Kentucky 95,973
The Getty Museum, Los Angeles 90,382
MOCA | The Museum of Contemporary Art, Los Angeles 74,356
Harley-Davidson Museum, Milwaukee, Wisconsin 70,341
COPYRIGHT 2011 BY JILL BYUS RADKE 7
8. Extending Reach
Contests
Discounts for social
media contacts
On-site activity (check-
in to save!)
Frequency
Relevance
COPYRIGHT 2011 BY JILL BYUS RADKE 8
11. Going behind-the-scenes
Blogs (such as Wordpress)
& Facebook give audiences
behind-the-scenes looks at the
people and places involved with
the organization.
COPYRIGHT 2011 BY JILL BYUS RADKE 11
Here are some of the common objectives for Museums to use social media.
All of the objectives are to extend the reach to new or more people – geographically expand, expand to certain age groups or other demographic by presenting information in a different way, through a different medium.
They are extending the reach in order to increase something. This means using the medium as a promotion or to communicate about a program.
The more sophisticated
Let’s talk a little more about who is following the museums.
MuseumNext April 2011 Online Survey
1000 Twitter Users
Not employed at museums
And from their study, generally only about half have visited the museum’s they follow. 7% have not and might be potential new markets, and the remaining are a mix -- visiting some of the museums they follow.
AAM’s Accredited Museums
Western States
With Websites 156 total
As of September 20, 2011
This is just to give you a snapshot of where the concentration of social media is being used with this type of museum.
AK AZ CA CO HI ID MT NM NV OK OR UT WA WY
By State
In other words, using Facebook is almost a norm among the accredited museums in the west. But, lets look at the responses/ audiences built.
AK 6 AZ 12 CA 59 CO 13 HI 4 ID 5 MT 6 NM 8 NV 2 OK 10 OR 6 UT 5 WA 14 WY 6
As of September 21, 2011
If followers is the measurement of success, here are some things that the top performers are doing… to increase the responses – meaning the likes, the correspondence. Keep in mind, these are measurable first steps towards those larger goals – often not the goal themselves (increasing donations, etc.)
One of the biggest benefits of social media is the ability to tailor content to the audience with immediate feedback and data.
The demographic data from facebook will tell you who, where how old your audience is.
You can measure both interest and direct results with the plethora of demographic/ results tools.
Watch for the topics that receive the most clickthroughs, retweets, likes to better understand what interests your audience
You can further build the connections by Postiong event photos – for example on Flickr, which will allow you to post directly to facebook and twitter.
Encourage fans to do the same
Other good practices:
Instead of being an impersonal museum, be who you are by saying it.
“Mahalo for the follows”
Follow others/Return follows
Allow Tagging
Using WordPress Blogs, each department can give updates, post alerts about those updates to twitter and facebook, all without the involvement of a webmaster.
All three tools can be set up to have an overall approval before going public.
When Scientists and Anthropologists are in the field, facebook is a great way to share stories, and check in.
Our scientist and anthropologists also use http://www.findmespot.com to update facebook with their location using their GPS device or wireless phone. (See right inset)
But, now let’s take a look at how Museum’s are using social media for more than just promotion and building relationships… here are a few examples of ways they are using the technology and the outreach to educate and further their missions. First - National Museum of American History is using Flickr in a variety of ways, including photos from past exhibits, events, and also to show other special exhibits such as this on the first ladies.
Ask a Scientist is a popular program at Bishop Museum where people uploaded their photos with their questions.
Shelley James, a Museum Botanist answers the question via flickr
Facebook or Flickr can be used to give how tos, Tweet to the link! On each photo, there are conversations about the captions. Often these are humorous (or attempt to be)