A Presentation Highlight How B2B Brands Can Use Social Media for Employer Branding and Lower Cost Per Hire and Turnover Costs.

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EMPLOYERBRANDING
7 WAYS B2B BRANDS CAN
USE SOCIAL MEDIA FOR
EMPLOYER BRANDING

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“CUSTOMERS WILL NEVER
LOVE A COMPANY UNTIL THE
EMPLOYEES LOVE IT FIRST.”
S I R R I C H A R D B R A N S O N

3. 48
WHO IS
DAGGERFINN?
A B O U T U S
We are a forward-thinking creative
digital agency focused on
employer brand.
We leverage data and human
capital expertise to develop growth
strategies that are responsible and
sustainable – and effective.

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WHY YOUR BUSINESS CANNOT AFFORD
NOT TO BE ON SOCIAL MEDIA
E M P L O Y E R B R A N D I N G
When used
thoughtfully, social
media can help lower
cost of employee
acquisition.
S
S T R E N G T H S
W
W E A K N E S S
O
O P P O R T U N I T Y
T
T H R E A T S
Social media for B2B
brands is tricky – as
products / services
are not why people
use the platforms.
Using social media for
employer brand
provides differentiated
visibility to your
business.
Businesses that don’t
invest in a strategic
employer brand strategy
pay $10,000 more per
hire on average.

5. 50
Employee turnover can be
reduced by 28% by investing
in employer brand.
O F F I C E V I B E

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BUILDING
EMPLOYER
BRAND
P R A C T I C A L T A C T I C # 1
Small appreciative photo posts
highlighting your staff’s birthdays or
work anniversaries help build
humanity into your company.
Your staff will love to shout out too!

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Start a program conducting short Q+As with
your current employees. Use these to talk to
staff about their growth and where they want
to take their careers with your company.
You’ll get invaluable insights into your current
staff and they will get to share their thoughts
with the world!
BUILDING
EMPLOYER
BRAND
P R A C T I C A L T A C T I C # 2

8. 53
BUILDING
EMPLOYER
BRAND
P R A C T I C A L T A C T I C # 3 Even if your company doesn’t have
one yet, set up a small program
dedicated to professional
development – then share those
updates on social media.
A book club, lunch and learns, and
weekly webinars or guest speakers
are a great way to start.

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76% of companies choose social
media as their preferred way to
communicate employer
branding messages.
P O S T B E Y O N D

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BUILDING
EMPLOYER
BRAND
P R A C T I C A L T A C T I C # 4
Use social media platforms to
communicate with potential hires
and fans of your business.
Remember, currently half of all
employee referrals are sourced
through social media.

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75% of candidates will research your
company’s reputation before applying for your
job opening – this is done heavily on social
media sites.
Invest in establishing your company as a
thought-leader on social media. Post
interesting industry-related facts and insights.
BUILDING
EMPLOYER
BRAND
P R A C T I C A L T A C T I C # 5

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BUILDING
EMPLOYER
BRAND
P R A C T I C A L T A C T I C # 6 Highlight your company’s staff development –
use these stories as case studies for what
future employees can achieve at your company.
Does your staff develop into leaders quickly? Do
you have a great leader on staff that
candidates can aspire to? Use social media to
highlight these individuals.

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Set up a small networking program where you
company hosts after-work networking events –
then use social media to showcase how cool
and forward-thinking your company is.
These networking events can be great for
attracting future employees and are also a
great way to acknowledge and reward your
current staff.
BUILDING
EMPLOYER
BRAND
P R A C T I C A L T A C T I C # 7

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Only 57% of organizations say
that have an employer
branding strategy.
Separate your company from the crowd.

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WANT MORE TIPS AND ADVICE ON
DEVELOPING YOUR COMPANY’S
EMPLOYER BRAND?
EMAIL US TO SCHEDULE A FREE CONSULTATION!
K A N E . C A R P E N T E R @ D A G G E R F I N N . C O M