The document describes a proposed weekly education module designed to spread awareness and information from urban to rural areas in India to help address issues like poverty, hunger, unemployment, health concerns and education. It discusses conducting user surveys and analysis to understand information needs and sharing habits. It then presents the design problem of creating frequent modules with relevant info from groups like NGOs, medical and banking sectors. Diagrams show the proposed flow of information from groups to the modules to rural residents, with the goal of raising awareness through low-cost distribution methods and local educators.

1. Design For Social
Impact
DFSI
Design For Social Impact
Weekly Education Module for Rural India
Working to meet the United Nations Millennium Development Goals
Divyanshu Bansal
Ankita Gautam
Anuraj Dadhich
Sandeep Supal
PRINCIPLES

2. CREATE AWARENESS
Spreading Awareness to bridge the information gap between urban and
rural areas can solve problems like: Poverty, Hunger, Unemployment,
Health Concerns and Educational problems.
PRINCIPLES

3. USER SURVEY
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4. DATA ANALYSIS
Name Occupation Medium of info Logistics and Frequency Usage of resource Info sharing
acquisition travel {in a week}
charges
Lalchand Grocer TV/ city mkt. {5*2}+2 2-3 days New things in Gatherings,
News paper daily market, new sales meetings at grocery
+competition shops
Debojit das Student School/TV {5*2}+2 Everyday Latest news, With school friends,
News paper awareness teachers
family
Vikas saikia Chaiwala Radio, WOM 2 + e’ Everyday New stuff, With customers, visitors,
News paper news rickshawala
elections
Tappan Panwala TV,WOM 2 + e’ Everyday New things , With customers, visitors,
News paper News on current rickshawala
affairs
Anand layman TALKS/ TV News 2 + e’ Everyday Awareness on With people around,
paper Healthcare, with friends & co workers
latest news
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5. READING – SECONDARY RESEARCH
Images have a definite role in advertisements and promotional campaigns. They appeal to
the audience's emotions. An advertisement must be a blend of motivating images and
words of persuasion.
These aspects of the image's appeal illustrate a broader observation about the attention
getting process in advertising.
References:
Visual persuasion: the role of images in advertising
By Paul Messaris
The Effects of Advertising Appeal on Perceptions of Product Quality
Kenneth G. DeBono and Michelle Packer, Union College
Value-Expressive Versus Utilitasarian Advertising Appeals: When and Why to Use WHich Appeal
J.S. Johar and M.Joseph Sirgy
P RINCIPLES

6. AFFINITY DIAGRAM
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7. AFFINITY DIAGRAMS
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8. AFFINITY DIAGRAMS
Questions Suggestions
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9. DESIGN SPACE
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PRIN IPLES

10. DESIGN PROBLEM
Identifying the need to bring in new modules of information from urban to rural areas on a
frequent basis, brings in the idea of 'Weekly Educator', a weekly module of information for
the remote rural areas of the country. These modules of information may vary from
Governmental Reforms, Health Education and Awareness, Banking and Technology for
Cottage Industries, etc.
Weekly modules can be helpful to maintain a continuous flow of fresh information from
urban to rural sections. These module can be governed by feedbacks from the concerned
organizations and industries to include necessary and relevant information.
Such a module of information is an info packet designed specifically for creating awareness
in rural people about various problems that persist or may happen in future.
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PRIN IPLES

11. FLOW OF INFORMATION
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12. PROTOTYPE
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PRINCI LES

13. STRATEGY
Financial Assistance:
Organizations such as NGOs, Indian Medical Association, Banking sector, Technological
sector can be approached with this idea.
Advertisements in the indo module promote their organizations.
Designers:
Some organization like an NGO can take up a part time job of designing a weekly module in
accordance with the feedbacks of the industry.
Distribution Channel:
Newspaper vendors, Post Offices, Hospitals, etc. can distribute this info module.
Educators:
Teachers, Sarpanch in Gram Panchayats, Post Masters or any educated person who
understands this module (available in local language and images incorporated) can educate
others.
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PRINCIPLE

14. Design For Social Impact
We really look forward to implement this idea.
Thank you!
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