The document outlines a 3-step process for digital to direct (D2D) marketing: 1. Drive traffic to websites and social media pages using techniques like search engine optimization, paid search, social media marketing, and email marketing. 2. Identify this traffic using web and social analytics to find contact information for about 3-20% of visitors. 3. Follow up with the identified traffic using direct marketing methods like telemarketing, email, and social media outreach.