D life agency-presentation
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D-Life Agency is a marketing agency in Colombia with a vision to become the leading agency in Colombia by 2015 and expand internationally starting with Panama. Their objectives are to position themselves as one of the best companies in Colombia and launch brands that become number one in the market. Chevrolet's mission is to provide an excellent customer experience through high quality vehicles. Their vision is to be the leader in automobile transport products and services in Colombia. Chevrolet was founded in Colombia in 1956 and has become one of the largest car manufacturers in the country. Chevrolet's target product is the Spark model and their strategies to build loyalty include good service, low prices, financing opportunities, and free mechanic inspections
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This document provides information about a competition to design a vehicle of the future for 2030 with a specific target market in mind. Entrants are asked to complete 6 tasks: 1) research and understand their target market, 2) solve problems and develop a unique selling point, 3) design the vehicle, 4) name and brand the vehicle, 5) develop a marketing campaign, and 6) present a sales pitch. The competition is sponsored by Sytner Group and entrants have the chance to win an amazing prize. Participants are encouraged to think creatively about how vehicles may evolve to meet future needs related to sustainability, changing demographics, new technologies and more.
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OldenCars offers a nationwide selection of classic cars for self-drive leisure hire, allowing owners to earn from their otherwise unused cars and drivers to enjoy classics without the hassles of ownership. It connects owners and drivers through an online marketplace and handles insurance. The company aims to serve the growing UK classics and leisure hire markets by expanding access to classics and has tested its peer-to-peer business model. It is seeking a £100,000 seed investment to fund marketing and team growth to fuel rapid user base expansion through targeted performance marketing.
GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docx
GALACTIC MOTORS COMPANY LIMITED: MARKETING PLAN
Presented by:
Stanley Pierre-Charles
Instructor:
Dr. Karen Mountain
Course:
Marketing management (MKT 500)
Institution:
Strayer University
Date submitted:
Saturday, August 2, 2014
Executive summary
Here comes the answer to all your transport challenges, galactic company has a solution that everyone has been yearning to have. The car is designed with the customer in mind as it satisfies all the needs that one can ever imagine about, the company has arranged a motor show that will present a new product into the market, an event that is a must come for all those lovers of cars, the company is willing to make an exchange of items with the customers who will agree to return all new vehicles purchased from our firm in exchange of the new module. It is a chance for everyone to get to enjoy the new product that comes with additional value; it is a night meant to satisfy all the complaint we have received about the cars that we sold in the previous trading period.
First step: upon receipt of an invitation, there will be description of the details about the event with the theme of the event highlighted, all the procedures of returning the cars will be noted, and the deadlines too indicated. Requirements will also be in the invitation paper where it will be noted that only the cars that have covers less than 100 miles will be accepted
Second step: bring your car to our collection center at the galactic exhibition center one month before the event takes place any working day from eight o’clock to six o’clock. Upon receiving your car, you will be given a voucher that will give you the needed requirement to pick another car on the day of the exhibition
Step three: the event day will be ready before the customers start entering the hall, entertainment will comprise of music with wine as people will be mingling around getting to know each other
Fourth step: guests will have the opportunity to pick out their desired cars that will come in different colors
Final step: after the event all the received vehicle will be transported to our manufacturing base where they will be worked on and all will be upgrade to the new module
Sales forecast
-
Year 1
Year 2
Year 3
Year 5
Sales
$3,00,0000
$3,500,000
$3,600,000
$3,801,500
% Increase
-
10%
12%
16%
Sales/ Monthly
$3000,500
$3500,500
$3700,600
$3900,700
Sales/ Week
$100,500
$110,400
$110,900
$120,400
Sales/ Day
$10,400
$10,630
$10,700
$10,700
Quick Facts for ZIP Code 06515
· Population: 17,402
· Median Age: 31.2
· Median Income: $57,000
· Consumer Spend: $444 MM
· Consumer Spend ($/HH): $67,778
Households by Income
Environmental analysis
Galactic motor limited has its headquarters in Beverly along the super highway on the right side. Zoey Samantha as the chief executive officer is the person in charge overseeing the company’s operations as she has the responsibility of setting company policies, strategies and objectives. She is also responsible of cr.
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The Holden Commodore currently targets a broad range of Australian men aged 18-45 from low to middle class through multiple models. However, its marketing communication is unfocused. The proposed strategy is to focus on middle class men aged 25-45 by offering fewer exclusive models. It will use an integrated marketing mix of personal selling, advertising, sponsorship, digital marketing and sales promotions centered around the V8 Supercars to establish the Commodore as a powerful Australian icon and increase sales.
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The document discusses a service called Rides that promotes and facilitates carpooling among employees of the same organization to improve quality of life in cities. The service creates trusted networks for employees to share transportation. Benefits include saving on transportation and parking costs. Since launching in 2011, Rides has worked with 70 clients across Mexico, Colombia, and Chile. Some governments have also implemented the Rides model. The service aims to expand its platform to allow people to offer or find empty seats in their cars when traveling between cities.
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