More people cycling means more sales of bikes and equipment —and that’s good for business. The Cycling Industry Club (CIC), the biggest player on the European advocacy scene, is working with ECF to extend the influence of bike companies.

1. CONTACT US
Kevin Mayne
ECF Development Director
Tel: +32 2 880 92 74
Mob: +32488909572
Email: industry@ecf.com
Elina Baltatzi
ECF Outreach Officer
Tel: +32 2 808 58 76
Email: e.baltatzi@ecf.com
www.ecf.com
Rue Franklin 28, B-1000 Brussels
Tel: +32 2 880 92 81
DID YOU KNOW ...
Doubling cycling in the EU could sell
10 million more bikes per year?
ECF IS
The world’s largest international cyclists’ advocacy umbrella organization,
with over half a million members in 72 organizations across 45 countries.
Lobbying international institutions to recognize the multifaceted value of
cycling and to invest in its growth.
www.ecf.com
Photocredits/Flickrcc:(cover)ECF,(inside-left)ECF,(inside-right)LaurentTine,(back)JitHoongNg
CIC FOUNDING MEMBERS
Accell, SRAM, Trek, Selle Royal, Schwalbe, Trelock, DT Swiss
To see all current members go to:
www.ecf.com/projects-and-networks/cycleindustryclub
MORE PEOPLE CYCLING
MORE SALES
GOOD FOR BUSINESS
THE ECF CYCLING INDUSTRY CLUB
INDUSTRY’S ADVOCACY VOICE

2. TOP REASONS TO JOIN CIC
• We help governments and cities create more bicycle-friendly spaces,
which gets more people cycling.
• More people cycling means more sales of bikes and equipment —
and that’s good for business.
• CIC is a cost-effective partnership. As a not-for-profit body, ECF
doubles industry input by matching it with EU cash. With these funds we
unlock €billions in public expenditure.
• We gave an international audience to cycling innovators, such as
bike-sharing, e-bikes and cargo bikes, and we continue to put them on the
new technology agenda.
• We’re for jobs. We put the “Cycling Economy” on the international policy
agenda and now we are campaigning to create over 200,000 new
cycling jobs through our “Green Jobs” initiative.
MEMBERSHIP
The club is open to all commercial organisations with cycling and cycling related
sales in Europe. Businesses make an annual financial contribution to ECF’s
advocacy in the range €1000-€100,000 depending on their cycling related
turnover in Europe. Larger payments can be phased by arrangement.
WHAT INDUSTRY LEADERS SAY ABOUT THE CLUB
“It is clear all bike businesses
should be making this commitment
to advocacy. To stimulate growth…
information exchange between
bike manufactures and European
stakeholders is essential.”
Rob Oudshoorn, Board Member PON
“I think it’s our obligation and
responsibility to join forces with all
of you to make cycling more popular
in Europe.”
Tony Lo, CEO Giant
“This is important for all of us.
Advocacy is more than marketing or
product development, it is the way
we work together to build markets.”
Frank Bohle, CEO Schwalbe
“I think every European cycling
company should join the club in order
to increase the importance of the
bicycle in cities of the future.”
Tony Grimaldi, CEO Cycleurope
www.ecf.com
ABOUT ECF’S CYCLING INDUSTRY CLUB
The Cycling Industry Club (CIC) —industry’s
advocacy voice in Europe —is working with ECF
to extend the influence of bike companies.
When you join, you add your weight to the
collective strength of other businesses who are
working to increase cycling.
Every Euro you give us works to grow cycling in
Europe which is good for everyone’s business.
CIC 2020 VISION
• Doubling cycling to
at least 15% of the
modal share in Europe
• Increasing funding of
cycling to €6 billion