Natalie I. Shvedyuk has over 15 years of experience in public relations, sales, marketing, and event management. She holds a Bachelor's Degree in Conflict Research from St. Petersburg State University and is fluent in English with proficiency in German and French. Currently, she works as a personal yoga instructor in Vietnam and is the CEO and owner of Dream Works Events, which provides advisory and event services.

1. Curriculum Vitae
Personal details:
Name: Natalie I. Shvedyuk
Date of birth: September 20, 1983
Place of birth: Russia, St-Petersburg
Sex: Female
Marital status: Single
Address: Vietnam, Mui Ne 137
Mobile: VN: +84 93 9230083
Rus: + 7 812 9533399
E-mail: nshvedyuk@gmail.com
Education:
2000-2005 St-Petersburg State University, Russia
Bachelor Degree in Conflict Research
June 2000 Humanitarian Gymnasium with extensive
English learning № 631
Foreign Languages: English: fluent ( good experience in writing
press release and articles)
German: Beginner level
French: Begginer level
Russian: Native
Professional Experience:
January 2015 – Current Occupation:
Personal Yoga teacher ( Vietnam)
July 2014 – Current occupation:
Dream Works Events
CEO and Owner
Distance work in sphere of advisory services,
production of photoshooting and video, event
organization and sponsorship, PR
August 2012 – August 2014: ADD Communication Agency
Russia (Moscow, St-Petersburg, Sochi) and France
(Cote D’Azur)
CEO and Founder
The head management of the ADD Agency - an
international advertising agency, which provided wide
range of communication services:

2. • PR and advertising (distribution of all kinds of ads: print media, web-promotion
and web-design, SMM, outdoor, TV, radio);
• Corporate identity and polygraphy;
• Event marketing (organization of events with post-support);
• BTL marketing – organization of special actions, cross promotion, distribution;
• Sponsorship – disposal of sponsor packages on events;
• Books and albums production;
• Professional video and photo shooting and editing and production.
• Among the clients of the agency were such brands as Ferrari/ Maserati dealer in
France, Ralph Lauren Home dealers in Russia and France, Jaguar/ Land Rover
dealers, other eminent fashion and real-estates brands.
• Have done different PR and advertising campaigns,
events (including Ferrari dealer presentation
(Berlinetta F12),Charity Gala dinner and Russian
Festival in Cote D’Azur). Launched the international
Designers Award Book – Contemporary Living in
Russia by Beta-Plus Publishing (Belgium)
• The detailed portfolio could be send upon request.
April 2011 – August 2012: Ralph Lauren Home ( Chain of the Interior design
boutiques) Russia, St –Petersburg
Development and Marketing Director
Develop and implement marketing plan for the year.
Strategic planning for special Pr action, internet
promotions and social media
Negotiations and collaboration with the Ralph Lauren
World HeadOffice
Organizing press tours and press lunch
Create and organizing promo events, client’s events,
tours for the architectures
Develop and integrate special offers in order to
stimulate the sales
Develop/implement customer loyalty programs
Marketing budget management and ROI reports
Cross promotion campaign among business partners
Conduct marketing research in order to identify
customer insights and market opportunities
Monthly reports
June 2009 – April 2011: Publishing House Parlan (Glossy Russian Federal
Magazines: L’Officiel, Top Gear, Sex & The City,
Mezonine)
St-Petersburg Representative Office/ Moscow
Director of Representative office (moonlighting)
Full cycle of administration and managerial work.
Case management and control the managers’ work.

3. Magazines circulation. Negotiations with the leading
distribution companies for the most profitable
cooperation conditions for our company.
Planning the advertising and PR campaign of
Publishing House Parlan in St-Petersburg.
Preparation and development commercial offers for
marketing and advertising events.
Coordination and intercommunication with all the
departments of Publishing House Parlan.
Working on the strengthening and unfolding the
relations with partners.
Market analysis of St-Petersburg events to have the
right vision where it would be more profitable and
valuable to participate for our company and for our
partners. Organisation different PR and advertising
Events. (from concept to implementation)
Monthly preparation end of assignment reports.
January 2008 – April 2011: Pubslishing House Parlan (Magazines L’Officiel,
Top Gear, Sex & The City, Мезонин)
St-Petersburg Representative Office
Sales & Marketing Director
Duties: Selling the advertising space to the leading clients,
negotiations with potential customers. Develop and
maintain the current sales data base and partner’s
data base.
Interview candidates for the sales manager position
Training the new employee, prepare sales plan for the
manager.
Control for meeting revenue targets.
Together with marketing department create
conceptions of PR and promo events for our
magazines in St-Petersburg.
Organization these events (from 200 guests to 3 000
guests- )
Looking for sponsors on the events, create and selling
the sponsorship packages to the companies working
in luxury segments.
Estimation of efficiency the local Pr events and
advertising actions.
Evaluation sales results
Analyzing dynamics of competitors selling
Prepare full sales reports and plans for the next year
for SPB Office

4. February 2007 – January 2008 Pubslishing House Parlan (Magazines L’Officiel,
Top Gear, Sex & The City, Мезонин)
St-Petersburg Representative Office
Sales & Marketing Manager
Duties:
Searching for potential clients, preparing client’s
database from the very beginning
Active sales
Negotiations with owners of luxury companies of St-P
Creating and leading presentations to the clients
Obtained profit was in advance comparably to all other
federal Publishing Houses
Prepare sales reports
Organisation different PR Events (for the strength
brand value of all magazines)
Prepare sales and Pr Feedback reports
Prepare sales plan together with commercial director
May 2006 – December 2006 Representation of Symrise GmbH, (Austria),
Moscow
Sales & Marketing Department
Duties: Price calculation, preparing and proposing commercial
offers to the clients, projects opening, budget
planning, creating and leading presentations to the
clients, logistic, preparing various sales reports in EIS
September 2005 - December2005
Globus Film Production Office
Office Manager
Duties: Business correspondence, organization scene
locations, preparing advance shooting schedule,
organization of the local facilities and catering for the
group and actors, assistance in casting
June 2005 - July 2005
Globus Film Thema Production
Assistant Director
Duties: Working on location, preparing callshits, help in
collocation of the scene, working with foreign actors
June 2001 - March 2005
Grand Hotel Europe
Receptionist (Front Office)
Duties: Check-in, check-out, control of payment processing,
keep the other departments concerned about all
what’s going on in the hotel (such as meetings,
conferences, VIP arrivals, etc). Preparing various
administrative and others reports, such as Credit Limit,
Manager’s Expenses, Revenue Reports, etc

5. September, 2000 – June 2001
International Department of the Faculty of
Philosophy of the St-Petersburg State University
Office coordinator
Duties: Providing full administrative support service,
assistance in negotiations, drawing up contracts and
documents for foreign business trips, control the data
base of foreign students, translating and interpreting
Additional Information/ Further Education Courses:
St –Petersburg State University, Business School:
2005-2014
Travel & Tourism Education Program
Professional Service & Communications
Business English Courses (British Council)
Time management
Effective system of Sales & Marketing
The art of Sales & Marketing for Top managers
Marketing tools and strategy for luxury brands
SMM
Brand positioning & Product placement
Conde Nast Digital Conference (Implication of new digital
technologist in the promotion of the brands)
Computer skills: PC/ MAC. Word, Excel, Fidelio, Power Point, HTML,
SAP, PACE, EIS, Adobe
Professional skills: Excellent experience in the field of PR, Sales and
Marketing
Strong leadership, management and organization skills
High organized and working well under deadlines
Responsible
Excellent communication skills
Good team player
Goal-oriented
Flexible and multi-tasking
Stress resistant
Readiness for business trips
Fast learner (new languages and new computer
programs)
Active living position, enthusiastic
Additional skills: Driving license B category

6. Interests: Windsurfing, Wakeboard, Snowboard, Kitesurfing, Surfing,
Yoga (Certificated instructor)
References: Upon request