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RecycleCurbside.org
Formed in 2003,
a 501(c)3 committed to -
IMPROVING RECYCLING IN AMERICA
A Public – Private Partnership
Liz Bedard Technical Council Director
Mass Recycling Conference 3/30/2015
RecycleCurbside.org
Formed in 2003,
a 501(c)3 committed to -
RECYCLING TO BUILD COMMUNITY
IMPROVING RECYCLING IN AMERICA
RecycleCurbside.org
Thanks to our sponsors
CVP Board of Directors
Recycling Partnership Funders
Associate Members
RecycleCurbside.org
We promote six best practices to assure
strategic success from curb to market:
RecycleCurbside.org
We promote six best practices to assure
strategic success from curb to market:
RecycleCurbside.org
350
450450
Projected increases in three current city partners
Projected
increase
Current
lbs/hh
Projected
lbs/hh
Florence, AL
123%
157
90%
237
500%
75
Columbia, SC Richmond,
VA
166
RecycleCurbside.org
Using the Healthy Recovery Components to determine city tasks:
Champion Building
Growing support from local and
state elected officials and the
private sector.
System Solution
Ensuring use of best management
practices.
Education and Outreach
Increasing participation and reducing
contamination.
Access
Ensuring all households with
curbside collection are served by
large roll carts.
RecycleCurbside.org
“Grants to Improve Residential Curbside Recycling”
▸ Grants provide:
– Funds for cart procurement and education & outreach
– Technical assistance support for recycling operations
– Champion building with state and local elected officials
▸ Due Date – April 15, 2015
http://www.recyclecurbside.org/news/​
Cart
Procurement
Education & Outreach
Implementation
Tech. Assistance &
Campaign Materials
<50,000 Households $100,000 $25,000 $139,000
50,000 – 100,000 HH 200,000 50,000 139,000
>10,000 Households 300,000 75,000 139,000
RecycleCurbside.org
Formed in 2003,
a 501(c)3 committed to -
IMPROVING RECYCLING IN AMERICA
Contamination –
A National Issue…..a Recycling Partnership Focus
• Webinars
• Newsletters
• The Recycling Partnership Technical Council
• Social Media Campaigns
• Template Educational Programs
• Customized Educational Programs
RecycleCurbside.org
Yay
or
Nay?
IMPROVE QUALITY and REDUCE
CONTAMINATION
Webinars
12
BUSTING
with MRFs
BIG
MYTHS
RecycleCurbside.org
The Original 12 BIG Myths
MYTH 1 | How clean?
MYTH 2 | Metal is metal?
MYTH 3 | Glass is glass?
MYTH 4 | Plastic is plastic?
MYTH 5 | Peel labels?
MYTH 6 | Stringy stuff and
plastic bags?
MYTH 7 | Are cartons recyclable?
MYTH 8 | Pizza boxes aren’t
recyclable, right?
MYTH 9 | The MRF can sort
anything?
MYTH 10 | Accept everything?
MYTH 11 | Load rejection
clauses?
MYTH 12 | Energy to recycle?
RecycleCurbside.org
Yay
or
Nay?
IMPROVE QUALITY and REDUCE
CONTAMINATION
7
BUSTING
with MRFs
TOP BIG
MYTHS
Webinars
RecycleCurbside.org
7 TOP BIG Myths
MYTH 1 | How clean?
MYTH 2 | Metal is metal?
MYTH 3 | Glass is glass?
MYTH 4 | Plastic is plastic?
MYTH 5 | Peel labels?
MYTH 6 | Stringy stuff and
plastic bags?
MYTH 7 | Are cartons recyclable?
MYTH 8 | Pizza boxes aren’t
recyclable, right?
MYTH 9 | The MRF can sort
anything?
MYTH 10 | Accept everything?
MYTH 11 | Load rejection
clauses?
MYTH 12 | Energy to recycle?
RecycleCurbside.org
Formed in 2003,
a 501(c)3 committed to -
IMPROVING RECYCLING IN AMERICA
Newsletters – Tackle Contamination
Topic #1 - Three Wishes of the Modern MRF
1. Tangle free. Long and stringy items wreak havoc on
equipment and create safety hazards for employees.
2. Recycle it right. Clothing, electronics, food waste, etc. are
“recyclable” but not at the MRF.
3. No garbage in = no garbage out. Getting the right materials
prepared the right way – clean and dry – is important.
http://www.recyclecurbside.org/archive-improving-quality/
RecycleCurbside.org
Formed in 2003,
a 501(c)3 committed to -
IMPROVING RECYCLING IN AMERICA
Newsletters – Tackle Contamination
Topic #2 - Why Good People Recycle Bad Things:
3 Common personality types & how to reach them
1. Wish-cyclers: Dedicated recyclers who include “extra” items
and hope for the best.
2. Skeptics: Doubters who have heard of recyclables being
disposed or can’t conceive of how mixed materials could
possibly be sorted and recovered.
3. Retro-cyclers: They want to do the right thing, but have not
kept up with guidelines.
http://www.recyclecurbside.org/archive-improving-quality/
RecycleCurbside.org
Formed in 2003,
a 501(c)3 committed to -
IMPROVING RECYCLING IN AMERICA
Newsletters – Tackle Contamination
Other Newsletter Contamination Topics
1. Surveying your MRF
2. The value of an “Oops” card
3. Suggestions on “How to say no”:
a. In general
b. On signage
c. On the route
d. On the web
http://www.recyclecurbside.org/archive-improving-quality/
RecycleCurbside.org
Curbside Value Partnership
Technical Council
▸ Purpose – provide technical perspective on national
curbside recycling issues
▸ Membership
– EPA
– 3 States (Michigan, North Carolina & Oregon)
– 4 municipalities (NYC, Philadelphia, Ft. Worth, San Diego)
– 3 MRFS (ReCommunity, Sonoco, Waste Management)
– 2 Recycling “Veterans”
• Jerry Powell and Chaz Miller
▸ Projects
– Measuring recycling progress and relativity (Pounds/HH of recyclables?)
– Contamination
RecycleCurbside.org
RecycleCurbside.org
2000+
Cities
2000+
Cities
15+
Cities
15+
Cities
5+
Cites
5+
Cites
The Recycling Partnership 2015
RecycleCurbside.org
Educational Campaigns
RecycleCurbside.org
RecycleCurbside.org
Formed in 2003,
a 501(c)3 committed to -
IMPROVING RECYCLING IN AMERICA
Contamination –
A National Issue…..a Recycling Partnership Focus
• Recyclable commodity prices low…..limited margin for error
• We need to work together to minimize contamination
• Communication needs to be positive but sometimes strong
The Recycling Partnership – working to
minimize contamination.
RecycleCurbside.org
Re
RecycleCurbside.org
Visit our website for:
• Tools
• Resources
• Webinars
• Newsletters
• And more!

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Cvp mass conference 3-30-15 contamination

  • 1. RecycleCurbside.org Formed in 2003, a 501(c)3 committed to - IMPROVING RECYCLING IN AMERICA A Public – Private Partnership Liz Bedard Technical Council Director Mass Recycling Conference 3/30/2015
  • 2. RecycleCurbside.org Formed in 2003, a 501(c)3 committed to - RECYCLING TO BUILD COMMUNITY IMPROVING RECYCLING IN AMERICA
  • 3. RecycleCurbside.org Thanks to our sponsors CVP Board of Directors Recycling Partnership Funders Associate Members
  • 4. RecycleCurbside.org We promote six best practices to assure strategic success from curb to market:
  • 5. RecycleCurbside.org We promote six best practices to assure strategic success from curb to market:
  • 6. RecycleCurbside.org 350 450450 Projected increases in three current city partners Projected increase Current lbs/hh Projected lbs/hh Florence, AL 123% 157 90% 237 500% 75 Columbia, SC Richmond, VA 166
  • 7. RecycleCurbside.org Using the Healthy Recovery Components to determine city tasks: Champion Building Growing support from local and state elected officials and the private sector. System Solution Ensuring use of best management practices. Education and Outreach Increasing participation and reducing contamination. Access Ensuring all households with curbside collection are served by large roll carts.
  • 8. RecycleCurbside.org “Grants to Improve Residential Curbside Recycling” ▸ Grants provide: – Funds for cart procurement and education & outreach – Technical assistance support for recycling operations – Champion building with state and local elected officials ▸ Due Date – April 15, 2015 http://www.recyclecurbside.org/news/​ Cart Procurement Education & Outreach Implementation Tech. Assistance & Campaign Materials <50,000 Households $100,000 $25,000 $139,000 50,000 – 100,000 HH 200,000 50,000 139,000 >10,000 Households 300,000 75,000 139,000
  • 9. RecycleCurbside.org Formed in 2003, a 501(c)3 committed to - IMPROVING RECYCLING IN AMERICA Contamination – A National Issue…..a Recycling Partnership Focus • Webinars • Newsletters • The Recycling Partnership Technical Council • Social Media Campaigns • Template Educational Programs • Customized Educational Programs
  • 10. RecycleCurbside.org Yay or Nay? IMPROVE QUALITY and REDUCE CONTAMINATION Webinars 12 BUSTING with MRFs BIG MYTHS
  • 11. RecycleCurbside.org The Original 12 BIG Myths MYTH 1 | How clean? MYTH 2 | Metal is metal? MYTH 3 | Glass is glass? MYTH 4 | Plastic is plastic? MYTH 5 | Peel labels? MYTH 6 | Stringy stuff and plastic bags? MYTH 7 | Are cartons recyclable? MYTH 8 | Pizza boxes aren’t recyclable, right? MYTH 9 | The MRF can sort anything? MYTH 10 | Accept everything? MYTH 11 | Load rejection clauses? MYTH 12 | Energy to recycle?
  • 12. RecycleCurbside.org Yay or Nay? IMPROVE QUALITY and REDUCE CONTAMINATION 7 BUSTING with MRFs TOP BIG MYTHS Webinars
  • 13. RecycleCurbside.org 7 TOP BIG Myths MYTH 1 | How clean? MYTH 2 | Metal is metal? MYTH 3 | Glass is glass? MYTH 4 | Plastic is plastic? MYTH 5 | Peel labels? MYTH 6 | Stringy stuff and plastic bags? MYTH 7 | Are cartons recyclable? MYTH 8 | Pizza boxes aren’t recyclable, right? MYTH 9 | The MRF can sort anything? MYTH 10 | Accept everything? MYTH 11 | Load rejection clauses? MYTH 12 | Energy to recycle?
  • 14. RecycleCurbside.org Formed in 2003, a 501(c)3 committed to - IMPROVING RECYCLING IN AMERICA Newsletters – Tackle Contamination Topic #1 - Three Wishes of the Modern MRF 1. Tangle free. Long and stringy items wreak havoc on equipment and create safety hazards for employees. 2. Recycle it right. Clothing, electronics, food waste, etc. are “recyclable” but not at the MRF. 3. No garbage in = no garbage out. Getting the right materials prepared the right way – clean and dry – is important. http://www.recyclecurbside.org/archive-improving-quality/
  • 15. RecycleCurbside.org Formed in 2003, a 501(c)3 committed to - IMPROVING RECYCLING IN AMERICA Newsletters – Tackle Contamination Topic #2 - Why Good People Recycle Bad Things: 3 Common personality types & how to reach them 1. Wish-cyclers: Dedicated recyclers who include “extra” items and hope for the best. 2. Skeptics: Doubters who have heard of recyclables being disposed or can’t conceive of how mixed materials could possibly be sorted and recovered. 3. Retro-cyclers: They want to do the right thing, but have not kept up with guidelines. http://www.recyclecurbside.org/archive-improving-quality/
  • 16. RecycleCurbside.org Formed in 2003, a 501(c)3 committed to - IMPROVING RECYCLING IN AMERICA Newsletters – Tackle Contamination Other Newsletter Contamination Topics 1. Surveying your MRF 2. The value of an “Oops” card 3. Suggestions on “How to say no”: a. In general b. On signage c. On the route d. On the web http://www.recyclecurbside.org/archive-improving-quality/
  • 17. RecycleCurbside.org Curbside Value Partnership Technical Council ▸ Purpose – provide technical perspective on national curbside recycling issues ▸ Membership – EPA – 3 States (Michigan, North Carolina & Oregon) – 4 municipalities (NYC, Philadelphia, Ft. Worth, San Diego) – 3 MRFS (ReCommunity, Sonoco, Waste Management) – 2 Recycling “Veterans” • Jerry Powell and Chaz Miller ▸ Projects – Measuring recycling progress and relativity (Pounds/HH of recyclables?) – Contamination
  • 22. RecycleCurbside.org Formed in 2003, a 501(c)3 committed to - IMPROVING RECYCLING IN AMERICA Contamination – A National Issue…..a Recycling Partnership Focus • Recyclable commodity prices low…..limited margin for error • We need to work together to minimize contamination • Communication needs to be positive but sometimes strong The Recycling Partnership – working to minimize contamination.
  • 23. RecycleCurbside.org Re RecycleCurbside.org Visit our website for: • Tools • Resources • Webinars • Newsletters • And more!

Editor's Notes

  1. We understand there are no silver bullets. So we survey the industry to see what are the barriers to success. Then we design around that success.
  2. CVP focuses on these three areas for our practical, tactical work.
  3. And big gains.
  4. The first pool of cities see similar needs.
  5. We have all heard reference to what we feel are outdated issues, some myths linger a lonnnggg time. Programs vary- identify your barriers, ask questions, find solutions. Keep your messages simple enough to be easy to remember and thorough enough for lasting results.
  6. Original 12
  7. First webinar explored 12 myths, some newer, some longstanding. Judging by your questions during that webinar, there are 7 topics you’d like to really explore. Here are your top myths.
  8. 7 top myths -Poll audience to determine which are of most interest, and use result in managing time spent on each -Give clear instructions and at least 30 seconds -Show the results (“share” button)
  9. Soc science tells us that “Attitudes follow Behavior not lead it.” Soc Media is a great place to visually set behavior expectations. Our RHR campaign is a national campaign that all communities can participate in and build into their own social media- local people throughout the recycling system making an impact… tangible, relevant, relatable, personal
  10. Here’s scale. These are our goals.
  11. Here’s work in Columbia.
  12. We have two campaigns- 1991 called: highlighting the upgrade from bins to carts- seen here customized for Columbia And We’re on a Roll- seen here customized for Florence, AL. Which is used here for the program change to carts but also works well to support an existing cart program. Each campaign has a variety of applications – direct mail, signage, bill stuffers, ads, etc.