This curriculum vitae outlines the educational and professional experience of Mardianto.,ST.,MM. It summarizes that he graduated from various schools in Indonesia with honors and obtained degrees in Chemical Engineering and Management. His professional experience includes several roles of increasing responsibility at Johnson & Johnson Indonesia, managing various consumer health brands and categories. He led successful projects, campaigns, and promotions that increased sales and market share for brands such as Listerine and Johnson's Baby Powder.
influencer marketing is a thriving way to keep brands visible rather than fading along with tan lines. Tapping into the end of the summer season, Crowd Media can amplify your brand awareness with a creative Influencer Marketing strategy to increase engagement, drive quality traffic to your site, and even encourage sales.
Colgate-Palmolive Company : The Precision Toothbrush | HBS Case Presentation ...Ishan Darwhekar
Presentation on HBS Case Colgate-Palmolive Company: The Precision Toothbrush. It thoroughly analyzes the various details provided in the case while carefully evaluating the final decision of positioning, branding, and communication of the Colgate Precision Toothbrush to the consumers.
influencer marketing is a thriving way to keep brands visible rather than fading along with tan lines. Tapping into the end of the summer season, Crowd Media can amplify your brand awareness with a creative Influencer Marketing strategy to increase engagement, drive quality traffic to your site, and even encourage sales.
Colgate-Palmolive Company : The Precision Toothbrush | HBS Case Presentation ...Ishan Darwhekar
Presentation on HBS Case Colgate-Palmolive Company: The Precision Toothbrush. It thoroughly analyzes the various details provided in the case while carefully evaluating the final decision of positioning, branding, and communication of the Colgate Precision Toothbrush to the consumers.
CASE STUDY ON THE FACTORS THAT LEAD TO THE GLORY OF COLGATE BRANDVARUN KESAVAN
Colgate is an umbrella brand principally used to sell oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by American consumer-goods conglomerate Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate.
According to a 2015 report by market research company Kantar Worldpanel, Colgate is the only brand in the world purchased by more than half of households globally.[1] Colgate has a global market penetration of 67.7% and a global market share of 45%[2] - despite this, it maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.[3] Its global market penetration is nearly 50% higher than the second-placed brand in the study, Coca-Cola (43.3% penetration).
To help Prospan - a cough relief syrup brand raise its voice to share with women’s pressures/concerns and shows support to Vietnamese women, our creative team proposed an idea: create stories telling what happens in daily life of a “frog family”. All stories are not fictional but real and may happen in all of modern Vietnamese families nowadays.
Colgate- Palmolive Company : The Precision ToothbrushSneh Ankur
The Slides were created by Sneh Ankur, Btech Nit Agartala (C.S.E) during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow. It contains the case study of Harvard Business School .
CASE STUDY ON THE FACTORS THAT LEAD TO THE GLORY OF COLGATE BRANDVARUN KESAVAN
Colgate is an umbrella brand principally used to sell oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by American consumer-goods conglomerate Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate.
According to a 2015 report by market research company Kantar Worldpanel, Colgate is the only brand in the world purchased by more than half of households globally.[1] Colgate has a global market penetration of 67.7% and a global market share of 45%[2] - despite this, it maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.[3] Its global market penetration is nearly 50% higher than the second-placed brand in the study, Coca-Cola (43.3% penetration).
To help Prospan - a cough relief syrup brand raise its voice to share with women’s pressures/concerns and shows support to Vietnamese women, our creative team proposed an idea: create stories telling what happens in daily life of a “frog family”. All stories are not fictional but real and may happen in all of modern Vietnamese families nowadays.
Colgate- Palmolive Company : The Precision ToothbrushSneh Ankur
The Slides were created by Sneh Ankur, Btech Nit Agartala (C.S.E) during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow. It contains the case study of Harvard Business School .
What To Do If A Hoarder Rents From You (Infographic)AppFolio
Despite the troublesome behavior of hoarders, hoarding is a disability. Therefore, those affected are protected under the Fair Housing Act. This can be problematic for property managers. What exactly is hoarding and what causes a person to engage in such behavior? This infographic explores the ins and outs of this condition and what to do if a hoarder rents from you.
L'immobilier en 2016 : Des signaux de reprise dans une France à plusieurs vit...Monimmeuble.com
L’année 2016 a vu se confirmer la reprise amorcée l’année précédente. Dans tous les secteurs, l’activité est à la hausse, dans un contexte de bon augure pour l’évolution dans les prochains mois. L’année 2017 s’annonce donc sous des auspices favorables, au moins pour ce qui concerne le premier semestre.
www.fnaim.fr
Building Social Media Best Practices Across Multiple BrandsBert DuMars
Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience;
and alignment and integration with business strategies and marketing plans.
This presentation discusses a systematic approach to integrate social media into the planning process.
This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.
INTEGRATED MARKET CAMPAIGNS
Title
Name of student
Name of instructor
Date
Starbucks is a worlds renown brand and majorly known for its coffee brand. Starbucks tea is one of its other products but rarely known to most people. The tea that the company offers is mostly Teavana. It is basically green, black, herbal and chai teas. To improve its tea product it will introduce the lemon and the ginger brands.
The main brand problem that this product faces is that there is little awareness or no awareness at all about this product in the targeted market place. The reason for this is because the product is new to the company. Starbucks is renowned for its coffee hence the lack of knowledge to most people that it offers tea beverage too. This lack of awareness has led to sluggish sales which are only 7% of its total sales thus the need for an integrated marketing campaign to the targeted group of consumers.
The target market group for Starbucks new tea brand is the working office people and the younger generation. This is because they find pleasure in taking tea beverage breaks during their work hours and will create available customer base for the company. The younger generation nowadays sees it as the in thing to take hot beverages nowadays. Unlike coffee that has high levels of caffeine they prefer to taking tea to coffee.
Other similar brands in the same industry that is great competition to Starbucks include Dunkin’ Doughnut, McDonalds and Maxwell House. They offer coffee too as their major product.
However the Starbucks product differs a lot from that of its competitors. The others have not found it useful to specialize in the tea brand and are still heads on the coffee. The Starbucks added variety will offer preference of choice. The tea that the company offers also has more nutritional value as compared to other competitor’s brands.
The only question for the instructor I would have is on how the IMC (integrated marketing campaign) should be implemented for this product in all the stores the company has.
References
Gallaugher, J., & Ransbotham, S. (2010). Social media and customer dialog management at Starbucks. MIS Quarterly Executive, 9(4).
Patterson, P. G., Scott, J., & Uncles, M. D. (2010). How the local competition defeated a global brand: The case of Starbucks. Australasian Marketing Journal (AMJ), 18(1), 41-47.
Thompson, C. J., & Arsel, Z. (2004). The Starbucks brandscape and consumers'(anticorporate) experiences of glocalization. Journal of Consumer Research, 31(3), 631-642.
Week 4 Draft Details
For this week’s deliverable, you are to provide a draft of your plan for the final paper. Similar to an outline, your draft will include each of the major headings of the paper; however, you will also need to include details in paragraph or bullet point format of what you will include within each heading. You must also include inline (intext) citations where appropriate and include the references at the end in .
This Module explains Advertisement Definition, Concept, Features, Objective of Advertising, Purpose, Importance, Characteristics, Advertising Functions, Advertising and Marketing Management, Classification of Advertisement, Creation of Ads and Advertisement Industry in India.
Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
Innovation in marketing is an activity that involves new ideas that have a positive impact on a new product and service.
Marketing is a process that involves marketers communicating product and service information to consumers.
Professional Social Networking | Linkedin and Phillps | iStrategy, LondoniStrategy
Linkedin and Philips on professional social networking.
Presented by Henry Clifford-Jones, Director Marketing of Linkedin and Kors van Wyngaarden, Global Director Online Marketing of Philips during iStrategy London 2010.
Professional Social Networking | Linkedin and Phillps | iStrategy, London
CV-Mardianto
1. CURRICULUM VITAE
PERSONALDATA
Name : Mardianto.,ST.,MM
Date of Birth : 9 March 1986
Marital Status : Single
Religion : Catholic
Nationality : Indonesia
Address : Jln. Mampang VIII no 3
Jakarta Selatan
Health : Excellent
Phone : +6281220028020 / +6281802059041
Email : mardiantowijaya@gmail.com
EDUCATION
June 1992, graduate from Mariana Kindergarten Padang
June 1998, gradute as a best student from SD RK II Fransiskus Padang
Mei 2001, graduate as a best student from Frater Junior High School Padang
June 2004, graduated as the best student from Don Bosco Senior High School Padang
June 2008, graduated from Chemical Engineering in Parahyangan University
February 2010, graduated from Magister Management in Parahyangan University
2. Academic Honors :
3.66 / 4.00 GPA, Chemical Engineering of Technique Faculty (the second best student)
3.79/ 4.00 GPA, Magister Management in Marketing area (the best student)
Rewards:
1. Got scholarship to enter Parahyangan University in my bachelor degree
2. While studying in bachelor degree, I got scholarship again from Dana Lestari
(UNPAR).
Job experience:
September 2010 – Jan 2012
Management Trainee in Marketing Johnson & Johnson Indonesia
Description:
During my trainee time, I am part of the important and key priorities of company,
Franchise Johnson’s® baby. In this franchise I have several projects; such as:
national promotion, BTL and brand management for bath category.
Accomplishment:
The promotion is doing so well and gives growth more than expectation. For bath
category itself, I made new idea to win competition in market
February 2012 – August 2013
Brand Executive in Consumer Health Care Category, Johnson & Johnson
Indonesia
Category responsibility:
Women Health Category (Carefree)
Key focus responsibility:
I am full of responsible to drive the growth of brand. Challenges are
how to make women use the product. Due to a limitation of support
and face a competition in market, it makes this responsibility
becomes more challenging and exciting.
3. Eye care Category (Visine)
Key focus responsibility:
a. I am full of responsibility to drive the growth of brand. Key
challenges are how to increase the sales when brand can’t give direct
support in market (BTL)
b. Develop plan to secure awareness of consumer to brand through
ATL & BTL
c. Finding opportunity to drive more growth with optimize support at
store level
d. Increase the GP of product
Mouth wash category (Listerine)
Key focus responsibility:
In this big category, increasing of penetration is really critical. I
take a responsibility to do all activity that creates big opportunity to
grab new users.
Develop the key communication message to be able to recruit new
user to come to category
Develop the ATL strategy aside from TVC through digital, and
other medium
Develop and lead all 360 degrees IC to support ongoing campaign
Deal with regional to find opportunity in market by looking global
product’s portfolio
Launching product for consumer by aligning with consumer needs
Leading all national promotion for the brand / franchise
4. September 2013 – Feb 2015
Associate Brand Manager in Health Care Category, Johnson & Johnson
Indonesia
Category responsibility:
Eye Care (Visine)
Key focus responsibility:
a. Fully responsible on developing long term plan of the brand
b. Responsible on the brand performance (sales)
c. Develop ATL plan and BTL plan
d. Working together with trade team to accelerate the growth
e. Working together with Ops team to improve profit of the brand
through CIP Project
Mouthwash Category (Listerine)
Key focus responsibility:
Fully in charge on digital campaign. Working together cross agency
and optimize the campaign by addressing all finding opportunity
Together with Ops team working on product commercialization
In charge on research to identify key insight from consumer
Develop communication for certain projects
Fully in charge on store, secure the brand has very story visibility
and win at store competition.
Lead critical project such as: Ramadhan & digital development
assets
Align with regional on product commercialization and campaign
March 2015 – June 2015
Associate Brand Manager in Johnson Baby Franchise
Core category:
Oil
5. Cream
Lotion
Gift Set
Key responsibility:
In charge for total number for Johnson Baby Franchise by doing alignment
with Trade, and Ops team
Responsible to develop baby shop & Minimarket channel for Johnson Baby
Initiatives to drive the growth in key respective brands by looking
opportunity in market via: promotion, drive penetration through sampling,
strengthen brand equity via HCP, and develop the communication
(campaign message)
Refresh the communication from Johnson baby for professional team and
also consumer by developing new booklet
Develop new packaging for Oil that able to support franchise strategy: safe
for Baby
Find the opportunity in Lotion & Cream category
For the first time, leading the Gift Set Project for total Asia Pacific. Able to
choose the right individual products, packaging material, and premium item
July 2015 – Now
Associate Brand Manager in Johnson Baby Franchise
Responsible for brand growth, & total Johnson Baby Franchise Number (S&OP
meeting), and national promotion
Key categories:
Powder
As the biggest contributor to Johnson’s franchise, key responsibilities are:
1. Develop GT channel & bring JB powder as #1 in category
a. Responsible to conduct research to find key needs from GT
consumers, put it into the plan & work together with Trade
Team to execute it flawlessly
b. Expand the distribution of key hero SKUs
6. c. Develop relevant communication for specific channel (GT)
d. Responsible for Brand Communication by using local insight
e. Adapt regional campaign into local
f. Responsible for brand P&L & A&P
2. Education for Lower SES consumer (CD class)
a) Work together with Professional Marketing to develop key
communication / relevant education material for lower SES
b) Reaching 500.000 lower SES mom with optimize budget
Gift Set
a) Develop re – launch launching strategy
b) Lead the discussion with Regional Franchise to find the right
product configuration, packaging, and premium items
c) Work with Regional Supplier to find the premium items and local
procurement team of each country for the logistic process
d) Develop the value pack items for local
Oil
a) Supports the Professional Marketing strategy by doing sampling
b) Part of GT supports
National Promotion
a. Evaluate existing promo and come up with recommendation
b. Develop new promo concept that able to integrate brand campaign
in ATL & BTL activities, and generate additional 50% growth vs.
regular national promo
Biggest Achievement
Successful lead and execute national promotion for the brand by increasing the
sales up to 25% (higher than target) and hit the highest ever share for the brand
Successful launching new product and having 10% share in the 3rd month of
launching
7. Launching holistic campaign in 2013: Listerine 21 Day Challenge. The campaign
is so successful and brings the penetration of category into new level.
Hit the highest ever share for Listerine, as a result of Cavity Campaign in April
Hit the highest ever value offtake during Ramadhan 2014 via new Integrated
Communication campaign: Xtra Clean
Launching new variant (NPI): Listerine Multi Protect
Got Encore Award, Gold Category for Listerine Ramadhan Project
James E Burke Finalist from Asia Pacific for Listerine Ramadhan Xtra Clean
Project