1. DEFINITION DU PROJET DE STAGE
ENTREPRISE/COMPANY
Nom de l’entreprise/Name of the company ………TBWA Paris…………………
Adresse/Address ……162-164 rue de Billancourt… Ville/City.. Boulogne Billancourt 92100
Pays/Country …France
TBWA creates and manages brand behavior in the modern world through Disruptive Ideas
brought to life across the Media Arts landscape. Our focus is not only to be the best
advertising agency network but to be one of the most creative companies in the world. This
21st century goal is ambitious and it has proven to be a catalyst in uniting over 11,000
people, operating in 274 agencies, in 100 different countries and across 22 specialty
disciplines including Design, Digital, Retail Activation and Theatre, Sports Sponsorship,
CRM, CSR and Cause Related Marketing, Custom Publishing, Mobile Utility, Event
Marketing and Brand Amplification to name just a few.
TBWA is ranked as a Top-Ten worldwide advertising agency and was recognized by
Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company
magazine placed TBWA 24th on its 2009 list of “The Worldʼs 50 Most Innovative
Companies" and as an Innovation All-Star in 2010.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.om nicomgroup.com ), a leading
global marketing and corporate communications company. Omnicomʼs branded networks and
numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
Secteur(s) d’activité/Field(s) of activity ………Advertising and Communications…………

2. PROJET DE STAGE/PLACEMENT PROJECT
Working as part of the McDonald’s International Team at TBWA Paris (the number 1
advertising agency in France) the intern will assist the Information Director with the content
of McDonald’s Europe’s two latest Extranets, which serves 42 countries across Europe.
The assistant to the Information Director is required to perform a wide variety of technical,
editorial and communicative tasks
1) Editorial Organization. Assisting to:
 Defining the editorial line and the subjects to be put forward
 Listening to countries’ needs when choosing content
 Validating content internally and with the client
 Drafting or correcting a number of different types of articles (News, description of
strategic documents)
 Having internal or client texts validated
 Putting content online
 Putting together and sending weekly newsletters
 Researching ideas in order to promote the site
 Dealing with data reporting, dashboard analysis and statistics
2) International Coordination of countries, partner agencies and the client. Liaising with the
countries, the client and partner agencies. He/she is in contact with several European
Countries
 Setting up a weekly meeting to be informed of all content created by countries
internally
 Retrieving all the information and sources for all the content in conjunction with the
countries
 Following the dates for the creative elements produced by the agency’s partners
 Contacting agency partners to retrieve content
 Working directly with the client to retrieve content
 Validating and having validated the sources before putting them online
3) Client Service IT
 Responding to user requests (forgotten password, connection problems)
 Resolving problems via the back office
 Keeping the site working well on a technical level
 Informing the technical team in case of problems.

3. LE STAGIAIRE/THE INTERN
Profil du stagiaire/Intern profile
Connaissances linguistiques/Required linguistic knowledge …English & French
Niveau/Level …English: native speaker / French: a written and oral basic level is
desirable…
Utilisation de systèmes (logiciels) ou d’équipements particuliers par le stagiaire/Use
of systems (software) or particular equipment by the trainee Word, PowerPoint,
Excel, Internet, Photoshop would be a plus!
Compétences et experience professionnelle souhaitées/Desired professional skills and
experience
………………………………………………………………………………………………..
Meticulous, organized, hands on, motivated, team player. We give priority to people who
have worked and/or studied internationally. Multicultural and organizational skills
………………………………………………………………………………………………..
………………………………………………………………………………………………..
Compétences et experience professionnelle souhaitées/Desired professional skills and
experience ………………1 to 2 years of professional experience in a company similar
to TBWA or at the client side preferable within the marketing and communication
department …………….
……………………………………………………………………………
Autres demandes spécifiques/Other specific requirements …………………… A
Mature and highly committed person is required