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Europe 2020 agenda for tourism nikolaos floratos

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How tourism, wellness and spa industry but also other SMEs and companies can exploit successfully european funding opportunities under the Europe 2020 agenda.

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Europe 2020 agenda for tourism nikolaos floratos

  1. 1. © Nikolaos Floratos, Fundingexpert.academy EUROPE 2020 Agenda OpportuniAes to make it work By Nikolaos FLORATOS EC Expert, Founder of Funding Expert Academy
  2. 2. © Nikolaos Floratos, Fundingexpert.academy Who is Nikolaos Floratos •  Founder of Funding Expert Academy programmes that masters individuals in EU funding programmes and policies at www.fundingexpert.academy •  Ac*ve in european funding and european policy industry since 1997 (19+ years) •  EC expert/evaluator since 2003 (13+ years) •  Author of the ebook “Learn from the Horizon 2020 champions” downloadable from www.NikolaosFloratos.com •  Trained and coached hundreds of consultants and organisaAons on exploiAng successfully EU funds and EU policies •  The only professional in the whole Europe with 40+ recommenda*ons in linkedin profile (www.linkedin.com/in/ floratos) as expert in european funds, trainer/coach 2
  3. 3. © Nikolaos Floratos, Fundingexpert.academy What is EUROPE 2020 •  The European Union’s ten-year jobs and growth strategy •  Launched in 2010 •  Five targets for EU to achieve by 2020 –  75% of the populaAon aged 20-64 should be employed (employment) –  3% of the EU’s GDP should be invested in R&D (research & development) –  20/20/20 target, i.e. Greenhouse gas emissions reduced by 20%, energy needs covered by 20% from renewables, Energy efficiency by 20% -compared to 1990 (climate/energy) –  Early school leavers <10% and min 40% should have a higher educaAon degree (educa*on/Social inclusion) –  Poor people should be reduced by 20 million - compared to 1990 (poverty/ social inclusion) •  EU Budget the main mechanism for suppor*ng the Europe 2020 strategy 3
  4. 4. © Nikolaos Floratos, Fundingexpert.academy EU Budget European Commission Council of EU European Parliament 960 billion € 2014-2020 26% Centralised AcAons EU BUDGET As the main mechanism for Europe 2020 strategy 72% Decentralised AcAons 4
  5. 5. © Nikolaos Floratos, Fundingexpert.academy Horizon 2020 €80bn Erasmus+ €16.5bn COSME €2.22bn CreaAve Europe €1.3bn Europe for CiAzens €0.16bn EaSI €0.9bn Life+ €3bn Viisegrad €48m EEA Norway €1.8bn EU Direct Funds 2014-2020 for Tourism 5
  6. 6. © Nikolaos Floratos, Fundingexpert.academy EU Indirect Funds 2014-2020 for Tourism European Structural & Investment Funds (ESIF) €454 billion ERDF €196bn ESF €86bn EAFRD €99bn Cohesion Fund €64bn EMFF €5.7 bn EAGF €252bn CAP 6 European Fund for Strategic Investments (EFSI) €16 bn + EIB funds
  7. 7. © Nikolaos Floratos, Fundingexpert.academy Further details on EU Funding for the tourism sector •  Download the guide from the members area of ESPA •  Or from the EC website at hlp://ec.europa.eu/DocsRoom/documents/ 16165 7
  8. 8. © Nikolaos Floratos, Fundingexpert.academy The biggest challenge for Europe 2020 How much (money) organisaAons spent in total every year for developing and parAcipaAng in proposals and bids to support Europe 2020 but fail to receive funding in Europe? 11 billion € It is very difficult to achieve Europe 2020 targets with such wasted resources! 8
  9. 9. © Nikolaos Floratos, Fundingexpert.academy EU Budget European Commission Council of EU European Parliament 960 billion € 2014-2020 58 billion € for administraAon 902 billion € funding for Forefront know how Growth Beler life for ciAzens 6% 94% 128 billion € funding Very conservaAve AssumpAons Proposal Development cost around 3% of requested funding 25% Success rate (1/4 proposals successful) Assume yearly Proposal Development cost around 3% of requested funding 75% failed rate 3/4 proposals unsuccessful 3.8 bn € spent annually for successful proposals of total budget 128 bn € 11.2 bn € spent annually for failed proposals for european funds and Support Europe2020 CANNOT AFFORD TO FAIL FOR ACHIEVING EUROPE 2020 TARGETS Main EUROPE 2020 prioriAes
  10. 10. © Nikolaos Floratos, Fundingexpert.academy EUROPE 2020 Success Recipe • Understand how EU Funding mechanism works • IdenAfy the most alracAve funding topics for your needs Step 1 • Master all acAons from iniAaAng an alracAve idea to successful submission • Apply checklist • Follow rituals religiously Step 2 • Prepare great proposal • Master how to write a convincing proposal • Impress evaluators even before proposal reading Step 3 5 Fingers’ Technique I.C.R.E.A.T.E.S. system C.R.I.T.E.R.I.A. Formula Daily Habits B.U.N.D.L.E.R. Habits From Struggle To Success 10 Sustainable exploitaAon of EU Funding mechanisms!
  11. 11. © Nikolaos Floratos, Fundingexpert.academy The 7 Habits of EU Funding Champions B.U.N.D.L.E.R.TM Formula
  12. 12. © Nikolaos Floratos, Fundingexpert.academy B. Build to Last! 12
  13. 13. © Nikolaos Floratos, Fundingexpert.academy B. Build to Last! © FundingExpert.Academy European funded projects shall support the •  mission of your organisaAon •  vision of your organisaAon •  EUROPE 2020 prioriAes •  CreaAon of forefront know-how •  Job growth and compe**veness •  Increase the quality of life of mainly EU ciAzens i.e. don’t fall in the “Valley of Death” 13
  14. 14. © Nikolaos Floratos, Fundingexpert.academy Valley of Death Valley of Death EU projects EC Funding ~70% 1. Fore-front knowledge 2. Growth & CompeAAveness 3. Quality of life of CiAzens Successful DisseminaAon & ExploitaAon Strategy New requirement for all European programmes for the period 2014-2020. A convincing DisseminaAon and ExploitaAon Strategy is required within the proposal applicaAon 14 EUROPE 2020 priori*es
  15. 15. © Nikolaos Floratos, Fundingexpert.academy U. Upset the Status Quo! 15
  16. 16. © Nikolaos Floratos, Fundingexpert.academy U. Upset the Status Quo! © FundingExpert.Academy •  You know the SMART objecAves •  Specific •  Measurable •  Achievable /Aainable •  Realis*c /Relevant •  Time (in) •  They are not complete, since SMART objecAves are not Innova*ve! •  Think outside the box and be innovaAve •  Endorse the “Medici Effect” i.e. Create a “David” like Michelangelo 16
  17. 17. © Nikolaos Floratos, Fundingexpert.academy N. Never Eat Alone! 17
  18. 18. © Nikolaos Floratos, Fundingexpert.academy N. Never Eat Alone! © FundingExpert.Academy Three meals in a weekday •  2 meals with family, friends, old colleagues •  1 meal with new colleagues, partners, clients, funders, experts, mentors, project managers, etc •  i.e. 260 meals in a year for sharing ideas, connecAng, gevng feedback, establishing partnerships •  What about coffee? •  Alend infoday events Drop the rule “Ask and Shall Receive” and adopt the molo “Give and Shall Receive” 18
  19. 19. © Nikolaos Floratos, Fundingexpert.academy D. Don’t Delay it, Delegate it! 19
  20. 20. © Nikolaos Floratos, Fundingexpert.academy D. Don’t Delay it, Delegate it! © FundingExpert.Academy Winning Proposals require teams with a 1.  Proposal Leader 2.  Proposal Wri*ng Team (in-house team but also from the partnership) incl. an Expert for the scienAfic focus of the proposal 3.  Secretary 4.  Expert 20
  21. 21. © Nikolaos Floratos, Fundingexpert.academy D. Don’t Delay it, Delegate it! © FundingExpert.Academy A Proposal Leader is responsible for •  Coordina*ng the proposal wriAng process •  “Ea*ng” with experts, funders, potenAal partners and gevng feedback •  Engaging competent partners •  Coordina*ng the allocaAon of budget and resources •  Coopera*ng with the secretary for the administraAve and submission process •  Assessing the quality of proposal secAons and contribuAons and taking proper acAons for further improvements •  Coopera*ng with the expert for the proposal review 21
  22. 22. © Nikolaos Floratos, Fundingexpert.academy D. Don’t Delay it, Delegate it! The Proposal Wri*ng Team is responsible for wriAng the proposal secAons based on the C.R.I.T.E.R.I.A. formula/EvaluaAon Criteria •  Consor*um •  Relevance of the Project •  Innova*on •  Transeuropean Dimension •  Economic •  Reputa*on •  Impact •  Approach Tip no. 1: Delegate different secAons to individuals/partners according to their experAse and competencies 22
  23. 23. © Nikolaos Floratos, Fundingexpert.academy D. Don’t Delay it, Delegate it! © FundingExpert.Academy “Secretary” is responsible for 1.  Collec*ng all administraAve documents from partners if applicable such as mandate lelers, profiles, CVs, Lelers of support, NDAs, admin forms including PIC, etc 2.  Submibng the whole applicaAon in coordinaAon with the proposal leader 3.  Ensures that the focus of the other members is in wriAng an excellent proposal 23
  24. 24. © Nikolaos Floratos, Fundingexpert.academy D. Don’t Delay it, Delegate it! © FundingExpert.Academy “Expert” is responsible for assessing 1.  the proposal idea 2.  The proposal summary 3.  The consorAum synthesis and 4.  The proposal final draw Feedback given should always include suggesAons for further improvement. There is no proposal that is perfect 24
  25. 25. © Nikolaos Floratos, Fundingexpert.academy L. Learn that Good is the Enemy of Great 25
  26. 26. © Nikolaos Floratos, Fundingexpert.academy L. Learn that Good is the Enemy of Great 1.  Build a profound proposal summary that engages 2.  Network, network, network. 3.  Realise that everything counts but first impression counts more 4.  Prepare an impressive introducAon 5.  Build the proposal according to the selecAon award criteria 6.  Engage an Expert as external reviewer 7.  Don’t make compromises! 26
  27. 27. © Nikolaos Floratos, Fundingexpert.academy L. Learn that Good is the Enemy of Great Great proposals have very few compromises, i.e. •  No compromises in the partnership •  No compromises in the quality of each proposal secAon •  No compromises by avoiding preparing a well structured summary •  No compromises in gevng feedback by experts, funders, partners, clients •  … 27
  28. 28. © Nikolaos Floratos, Fundingexpert.academy E. Endorse a Sharpen Axe! 28
  29. 29. © Nikolaos Floratos, Fundingexpert.academy E. Endorse a Sharpen Axe! © FundingExpert.Academy Once upon a *me, a very strong woodcu5er asked for a job in a *mber merchant and he got it. The pay was really good and so was the work condi*on. For those reasons, the woodcu5er was determined to do his best. His boss gave him an axe and showed him the area where he supposed to work. The first day, the woodcu5er brought 18 trees. “Congratula*ons,” the boss said. “Go on that way!” Very mo*vated by the boss words, the woodcu5er tried harder the next day, but he could only bring 15 trees. The third day he tried even harder, but he could only bring 10 trees. Day aNer day he was bringing less and less trees. “I must be losing my strength”, the woodcu5er thought. He went to the boss and apologized, saying that he could not understand what was going on. “When was the last *me you sharpened your axe?” the boss asked. “Sharpen? I had no *me to sharpen my axe. I have been very busy trying to cut trees…” 29
  30. 30. © Nikolaos Floratos, Fundingexpert.academy E. Endorse a Sharpen Axe! © FundingExpert.Academy Thus, never say that I am a proposal writer and •  I don’t do networking with funders and experts or •  I don’t connect with potenAal partners or •  I don’t need to write an impressive summary or •  I don’t need to delegate •  … 30
  31. 31. © Nikolaos Floratos, Fundingexpert.academy R. Recognise Mistakes as Learning Opportuni*es! B.U.N.D.L.E.R. 31
  32. 32. © Nikolaos Floratos, Fundingexpert.academy R. Recognise Mistakes as Learning Opportuni*es! We are learning from our mistakes, therefore, •  Learn from your mistakes but most importantly •  Learn from the mistakes of others B.U.N.D.L.E.R. 32
  33. 33. © Nikolaos Floratos, Fundingexpert.academy Follow up AcAvity At the end of each day self-check the status of your B.U.N.D.L.E.R. habits, i.e. Ask yourself the following and if you are not saAsfied with your answers, work harder unAl it becomes a habit! ü  Have you been busy with things that are meant to last today? ü  Have you upset the status quo today? ü  Have you eaten with another person at your work today? ü  Have you delegated things today? ü  Have you prepared something great today? ü  Have you done things outside your daily rouAne that make you more effecAve? ü  Have you learned anything today from your mistakes or from mistakes of others?
  34. 34. © Nikolaos Floratos, Fundingexpert.academy EUROPE 2020 Success Recipe • Understand how EU Funding mechanism works • IdenAfy the most alracAve funding topics for your needs Step 1 • Master all acAons from iniAaAng an alracAve idea to successful submission • Apply checklist • Follow rituals religiously Step 2 • Prepare great proposal • Master how to write a convincing proposal • Impress evaluators even before proposal reading Step 3 5 Fingers’ Technique I.C.R.E.A.T.E.S. system C.R.I.T.E.R.I.A. Formula Daily Habits B.U.N.D.L.E.R. Habits From Struggle To Success 34 Sustainable exploitaAon of EU Funding mechanisms!
  35. 35. © Nikolaos Floratos, Fundingexpert.academy Get Connected •  Join me at my linkedin profile www.linkedin.com/in/floratos and/or •  at my facebook page www.facebook.com/NikolaosFloratos •  If you want to add further value on what you have learned so far and master in depth how actors in SPA and wellness industry can exploit successfully Europe 2020 and european funding opportuniAes, you can join the funding expert academy at www.fundingexpert.academy 35

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