Fransisca Realita has over 10 years of experience in marketing, public relations, branding, and digital marketing. She has worked as an account executive, head of public relations, project manager, and digital consultant/project manager. She has managed projects and campaigns for brands such as Samsung, Nivea, Uniqlo, Indosat Ooredoo, and Panangian School. She is skilled in concepting, planning, managing, Microsoft Office, Adobe, and social/digital marketing campaigns.

1. Fransisca 0822 10 409 409
CV fransiscarealita.office@gmail.com
R e a l i t a 09/04/1989 Biduri Pandan no. 5
Central Jakarta
Experience
Marketing Public
Branding
Communication Relations
2010 - 2012
Account Executive at DM PRATAMA (ATL-BTL)
communication agency. (All marketing tools,
TVC, Radio, Printed, and event). Brand: Jasjus,
Systema, Emeron Lovely, & some others.
2012 -2014
Head of Public Relations at SSR Jakarta, School of
recording from Manchester. (PR, Media, Event).
Project: Indonesian Idol, X Factor, Tribeka
concert with Nidji, & some others.
2014-2015
Project Manager & Producer at Redcomm
digital advertising. Brand: Samsung, Nivea,
Paramex, TigerAir, Uniqlo, & some others.
2016
Digital Consultant & Project Manager
(freelancer per project).
Brand: Panangian School, Indosat Ooredoo,
Polytron.
Education
2007 - 2011
Kwik Kian Gie / iBii,
Communication Science,
Marketing Communication.
GPA: 3.92.
2004 - 2006
SMA Fons Vitae I, Science.
2001 - 2004
SLTP Van Lith
1995 - 2001
SD Santo Paskalis I
Skills
Concepting Associations
Planning
IMAJI, Ikatan Mahasiswa JurusanManaging
ikom. I got the Chief of PublicationMicrosoft Word, Power Point, Publisher, Excel
role, from 2012 to 2014 (ILUBI,Adobe Photoshop, Illustrator
Ikatan alumni iBii).English
Social media & creative digital campaign
Fast learner, work well both individual & within a team,
strategic thinker, goal oriented.

2. JOB DESCRIPTION
(Fransisca Realita)
Marketing Communication/ Public Relations/ Digital Marketing/ Brand Manager
2016, Digital Consultant & Project Manager (Freelance)
I currently support agencies to manage some projects (Ogilvy- Indosat), and also support digital promotion for a
brand team (Panangian Property). *1-3 months services
2014 – 2015, Project Manager & Producer, at Redcomm Digital Agency
Working with great teams, to execute great ideas of digital promotions based on client’s brief & goals. I presented
company profile, introduction to clients or vendors. Then I handled the brief to be brainstormed altogether by my
creative team. As both clients’ and agency’s representative, I had to supervise the idea so that the creativities could
still meet client’s purposes. After having grand ideas, I cooperated with the creative to arrange timelines and
discussed with the finance team about the budgeting. I usually represented my team to deliver the proposal to
clients & manage the approval progress.
After approvals, we all started the executions to achieve the goals. I would asked for routine reports from my team
(Creative strategists, Data & KOLs/ endorsers, media, social media admins, designers, and copywriters). I reported to
clients & directly to the CEO/ Owner.
Brands: Samsung, Uniqlo, KAO, Indofood, TigerAir, Konimex, Nestle, etc.
2012 – 2014, Head of Public Relations, at SSR Jakarta, School of Sound Recording from Manchester (provided
diploma degree for sound engineering, film production, and animation).
I was in charge for branding and introducing this creative education to Indonesian public. As a creative school, we
had to ensure both student-candidates and their parents about the promising business fields they can earn money
from after graduating (brand awareness & engagement). The brand promotion I created starts from school visits,

3. social media, and events (bartering with media, resulting Indonesian Idols and X-Factor cooperation & coverage). I
also became the front liner to represent the brand to public figures and media. I reported to the CMO.
2010 – 2012, Account Executive, at DM Pratama full service agency.
I assisted the account director to manage creative teams and all media promotion. From brochures, billboard
designs, TVC, to social media campaigns. I was the communication bridge between clients, agency, and vendors. I
updated all the progress directly to clients and created creative briefs to be proceeded by the creative directors.
Reported to: Account Director.
Brand: Wings (Jasjus, Emeron Lovely, Systema, etc).
Thank You,
Fransisca Realita
0822 10 409 409
Fransiscarealita.office@gmail.com